درخت حوزه‌های تخصصی

Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study examines the effect of nostalgia, experiential marketing, and experiential values as relatively novel concepts on satisfaction in the tourism industry. In light of the COVID-19 outbreak, the research population includes all tourists who have previously visited the Kashan Rosewater Festival. Furthermore, since the population size is uncertain, it is assumed unlimited. A convenience sampling method was used to select sample members from the population. Methodologically, it is a descriptive survey study based on the subject matter under investigation. It is also a correlational study. A partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the questionnaire results. Based on our findings, nostalgia affects pull motivation, patronage behavior, and future travel intention. However, pull motivation does not influence travel intentions.

The complexity of the competitive business environment has highlighted the need to be aware of the organization's strengths and weaknesses and to continuously improve processes. Therefore, managers are looking for a solution for performance measurement of their organization to be able to promote and improve their organization. Evaluating the performance of listed companies in the stock exchange organization is important because in addition to the managers of the organizations, stock traders can also evaluate the companies and make the necessary decisions about holding, selling or buying the shares of these companies in a timely manner. One of the organization's performance measurement solutions is to use financial ratios. Given that a separate study of financial ratios does not provide a correct view of the efficiency of the organization, so the aggregation of the effect of financial ratios seems to be effective. DEA and MCDM are suitable because they enable the achievement of performance index by considering several factors simultaneously, so the performance obtained from this method is reliable. the main purpose of this study is to ranking pharmaceutical companies in the Tehran Stock Exchange between the years 2018 and 2020 using DEA approach and MCDM to provide a single ranking through the Copeland method.

Intangible cultural heritage, a cornerstone of sustainable tourism development, plays a pivotal role in differentiating destinations and attracting visitors. However, its effective preservation and promotion require a comprehensive understanding of the factors that influence its development. This study employs a qualitative research approach, specifically an exploratory design. The target population comprises experts in the field of tourism and cultural heritage, and snowball sampling was utilized to select participants. The study data were collected through semi-structured interviews and analyzed by using the thematic analysis method and MAXQDA software. The method of retesting the interviews has been used to confirm and increase the validity of the interviews’ results. The output obtained from the analysis of the interviews includes 270 open codes and 80 axial codes in the form of 18 sub-themes, which are as following: creative tourists, infrastructure, capitalistic view of heritage, linking heritage with tourism, women's relationship with intangible heritage, destination management, organization, combination of creativity and culture, empowering and augmenting women’s capability, education, motivation, women's role, supporting women, supporting creative tourism, capacity and competitiveness of the destination, characteristics of the destination, handicrafts and festivals. These themes have been embedded in the three main categories of creativity, creative tourism and development of intangible heritage. On the basis of that, a model for the development of intangible cultural heritage was proposed. The findings of this study showed that in many destinations, the development of creative tourism and the creativity of the residential community, especially women, can be one of the branches of tourism development and as an incentive for the development of intangible cultural heritage.