درخت حوزه‌های تخصصی

The aim of this study was to identify barriers to the implementation and use of Internet banking in Keshavarzi Bank. Due to the fact that qualitative data was first collected through study and interviews with experts, at different stages, different tools were used to collect the required data. In the first stage, data was collected through interviews with experts and systematic review. In the second stage, a questionnaire related to the content analysis method was evaluated. The statistical population of the study was 20 experts with master's and doctoral degrees and high work experience in banking management who were selected based on purposive sampling. The results show that, after reviewing the background and interviewing with 20 experts, 20 open source codes were identified by using theme analysis. The results of qualitative content analysis showed that 20 open source codes were important enough. Convergent validity was performed and the fit of the model was confirmed. However, it was found that the most important priorities were the inequality of the Internet banking system in the country's banking network, unpreparedness of the national information network, technological infrastructure problems used in websites, negative customer experience and their low trust, and fake and misleading sites. Banks should regularly update and retain their customers' communication gateway systems such as mailbox and digital and online space, to make customers more willing to receive Internet banking services in the future.

Media literacy is a topic that is concerned with the audience's power of understanding of the way in which media works and how they make sense thereof, and seeks to make this analysis a habit and a task for the audience. In this regard, present research provides a model for promotion of public relations with an emphasis on media literacy among managers and employees of Mazandaran Gas Company. In this paper, the data were sorted out through three stages after introduction of the concept media literacy using the qualitative method of grounded theory and holding 15 in-depth, semi-structured interviews with the academics and experts of the field, and following a content analysis. Based on the findings, the model is made up of five components: 1. The elements promoting media literacy at three macro (i.e. formulation of educational rubrics, changing educational methods, culture building with media literacy potential, adopting a problem-oriented approach, creating a national Internet, coherence and consistency in policy making and planning, and media content monitoring), intermediate (i.e. group interaction with colleagues and management training), and micro (i.e. technological knowledge, cognitive knowledge, media knowledge, and content production); 2. Decisive factors (categories of macro, intermediate, and macro level factors); 3. Interfering factors (including government intervention, lack of legislation or regulations); 4. Strategies (including policy and planning strategies, educational strategies, and culture- and discourse building strategies; 5. Consequences (i.e. economic, social, cultural, political, technological, communication, environmental, and individual-behavioral consequences).