درخت حوزه‌های تخصصی

The purpose of this article is to measurement and testing a high performance organizational culture model in Iran's petrochemical industries.This research is of quantitative type and in terms of purpose, exploratory and data collection method is survey and from the point of view of cross-sectional time. Data collection tool is a researcher-made questionnaire whose validity has been confirmed by industrial and academic elites. The reliability of the questionnaire was confirmed by Cronbach's alpha test (coefficient of 0.815). The statistical population of the study included 8050 employees of Petropars, Jam, Lavan and Fanavaran petrochemical companies working in Iranian Petrochemical Industries. The sample size was calculated by the Cochran's formula of 385 people. 420 questionnaires were distributed and 400 correct questionnaires were collected. The sampling method is stratified random. Data analysis was performed using structural equation modeling using Amos Software. The results of statistical analysis were confirmed by confirmatory factor analysis and in terms of significance by the method of structural equations up to the level of the main categories and after confirmation of formal and content from 400 experts and managers of petrochemical industries. In the next step with a quantitative approach, the current state of high performance organizational culture according to the pattern the extract was assayed. For this purpose, mean comparison, regression and repetition tests used. The results obtained from field survey indicated that the high-performance organizational culture model was approved and dimensions of Behavioral factors, Internal bedding factors, External bedding factors and Process factors were placed in the first to fourth priorities, respectively.

Need to solve the housing problem, the formation of experimental projects and the design and construction of new organized concepts have been done. One of the areas that, due to the development of industries, contains various examples of corporate housing is the city of Ahvaz. The present study intends to explain these concepts by recognizing the components of optimal housing containing internal and external characteristics in these complexes. The research method in terms of applied-developmental goal and mixed technique includes; Descriptive methods and content analysis in the theoretical and correlational sections are comparative, and field in the case studies section. The type of simultaneous variable design combines quantitative and qualitative approaches with a theoretical framework. Finally, based on the conceptual model, In the first step to finding descriptive statistics, questionnaires with answers from the Likert spectrum according to the sample size are provided to the residents of 105 units on the news site and 66 units in the water and electricity dormitory for analysis by SPSS software In the next step, interviews based on research questions from a community of 10 experts who were selected by snowball method are compiled and inferential statistics are extracted by analyzing them. After introducing the results of two areas, quantitative and qualitative, and to achieve the desired housing components, a link between human factors, physical-social factors, and decision-making factors should be established. Strategies should be presented in the short, medium, and long term.

This research aims to design an integrated model for digital marketing based on marketing intelligence and validate the model in the ISACO Company. The research uses a mixed-methods descriptive survey design. In the qualitative phase, the model and nine theoretical hypotheses were proposed using grounded theory and a semi-structured questionnaire. Fourteen academic experts and managers in the area of marketing and sales were interviewed until theoretical saturation was achieved. Then, the model and proposed hypotheses were validated using the quantitative method of structural equation modeling. A questionnaire rated by the Likert scale was distributed among 340 active employees in the relevant areas to the research topic with at least a Bachelor’s degree chosen by the convenience sampling method in the ISACO Company and affiliated companies. The structural model and hypotheses related to causal factors, core category, contextual factors, strategies, and consequences (except the moderating role of environmental factors) were validated by the research findings.