درخت حوزه‌های تخصصی

Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is always one of the most important sources of attracting tourists.The purpose of this paper is to analyze and explain planning for the development of literary tourism in Fars province. The main question of this article is that what are the literary tourism potential and resources for attracting tourists in Fars province, and especially in Shiraz, and what are the cultural reasons for planning for the development of literary tourism in this province?In addition to the main question other sub-questions are also raised in this article including that what is literary tourism? And what’s relationship has with cultural tourism? The hypothesis of the article to answer the above questions is that literary tourism is an important part of cultural tourismthat in Iranexist great emphasis on expanding it and Fars province and especially Shiraz city due to the location of the tomb of Hafez and Saadi, Khwaju Kermani, Sibawayh and ... in it shall be looked in planning for tourism development as a pole of literary tourism. The results of this article show that First, the cultural approachis considered Ruling spiritOn Tourism Planning in Iran and literature is also a valuable part of Iranian culture and the city of Shiraz and Fars province are also prominent in this regard. Planning for development of literary tourism in Shirazneed to pay attention to these areas: 1- Development and promotion of literary tourism centered on Shiraz 2- Attention to the literary tourism infrastructure in Shiraz 3- Conducting the commemoration and commemoration of literary celebrities in Shiraz.4- Marketing of literary tourism tours with emphasis on Shiraz city, with the focus of faculty and students of Persian literature. 5- Conversion of places related to literary works of Shiraz to literary tourism. 6- Protection of literary heritage of Fars province and Shiraz city 7- Specialized organization of literary tourism centered on Shiraz. Given this introduction in this article will try using of library resources and scientific and research articles as well as analysis of tourism statistics in Fars province and Shiraz pay to analyze and explain the planning potential for the development of literary tourism in Fars province.

The purpose of this study is to propose the model of designing a customer experience management model in the field of car relief services. In this study, the researcher used a mixed method. In this research, the researcher has used a combined approach. For this purpose, in the first study, to identify the components of customer experience management components from Grounded Theory approach, and in the second study, the model test was used using quantitative method. Protocol and in-depth interview with twenty senior managers were the first tools for gathering data, and in a quantitative method, required data were collected from 330 customers of Iran Khodro and analyzed by PLS software. The researcher conducted 20 interviews, theoretically saturated, and finally extracted 152 open source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty-three sub dimensions. The researcher includes six main dimensions brand satisfaction, customer experience, brand dependence, strategy, brand trust, customer support of the purchase and thirty-two sub-dimensions. The results also showed that customers' mental conflict in products with high and low involvment conflict leads to trust and loyalty to the brand, because loyalty to the brand is emotional and cognitive in nature

Various infectious diseases have plagued humankind and killed millions throughout history. Crisis management by governments has been crucial in such emergencies. This study aims to examine the method of crisis management caused by epidemics, especially Corona in Iran, and seeks to discover the policies and measures which have been taken by governments to prevent the spread of diseases and treat these diseases since the Qajar period. In this research, which was carried out by historical method and with a descriptive-analytical approach, to collect data, documents related to the subject, identification, study, and required information were extracted and indexed. Findings indicate that the policy-making process has been better and more effective by passing of time. Thus, the minimum programs implemented by the government were not successful for various reasons in the Qajar period, but infectious diseases were mainly controlled due to the compulsion to implement health regulations in the Pahlavi period. Great strides have been made in preventing the spread of infectious diseases after the victory of the Islamic Revolution in Iran. Since the outbreak of corona disease, various measures have been taken to control the disease, which has helped curb public awareness and participation to a large extent, and Iran is now on the verge of producing the corona vaccine and launching it on the market.