درخت حوزه‌های تخصصی

Museum is the archaeological approach to the date, time, culture, society and human status or a demonstration of the new global conditions. Without understanding the philosophy, the meaning and nature museum cannot realize its importance in view of civilization. Today, Museums benefit from lots of different Marketing tactics in attracting visitors. Marketing is something used by someone who wants to influence the decision and behavior of another in order to reach its organizations' economic and social goals. Art Marketing is an integrated management process, which regards mutually satisfying exchange relationship with the customers as a means to achieve the organizational objectives.  One of the effective solutions is the using of the cultural marketing in order to develop a museum. The main objective of this study is the effect of the optimal use of cultural marketing in the rate of visits to museums. An analytical-descriptive methodology has been applied in this study. The questionnaire contains 35 items on a 5-point Likert scale. 300 questionnaires were distributed among visitors and museum officials in Tehran, Tabriz, Hamedan and Sanandaj were collected and analyzed. Cronbach’s alpha coefficient was used to ensure the reliability of the research tool. The questionnaire showed a very good reliability of 0.84 percent. The results show that the optimal utilization of cultural products, develop optimal pricing strategies, organizing people on the visit rate is effective. In addition, suitable use of advertising has increased the amount of historical tourism and visiting museums rate.

Purpose: This research has been designed to identify the effective components of the internationalization of the entrepreneurial university that contribute to the creation of knowledge-based economics. Methodology: The research method was a blended method and the statistical population included experts and experts in the field of growth centers in Islamic Azad universities in Fars province. In the qualitative section of 11 people in the interview process and in the quantitative section with a population of 976 people, 277 people participated as an example in this study. The data gathering tool was an interview and a researcher-made questionnaire. After validation, its reliability was 0.83. Descriptive statistics were used to analyze the data and exploratory and confirmatory factor analysis was used in the inferential part. Findings: The results of the research of findings showed that the continuous validation components of the university in order to achieve international standards, conduct innovations and international initiatives on campus, the relationship of faculty members with foreign graduates with the highest factor load (0.88) And the component of the application of the system of international education in the university with the least factor load (0.63) of the total variance explained, and other components were important in the following order respectively. Discussion: The coefficient of the effect of components in the internationalization of the entrepreneurial university in creating a knowledge-based economy alone is the highest coefficient of influence on the continuous validation component of the university in order to achieve international standards, carry out innovations and international initiatives on campus, the relationship of faculty members with Foreign graduates with 0.88 and the least in the component of using the distance education system at university.

Abstract Purpose: In the current research, the relationship between financing and the three factors of the quality of educational services, the quality of the educational environment and social interactions was examined. On the other hand, the relationship between the three mentioned factors and achievement of educational goals was also investigated. Methodology: the method was descriptive - correlational and variables were quantitative. Research was carried out at Universities and the sample was 214 teacher students and professors. The structural equation modeling approach was used for analysis. Findings: The results of this study indicate that financing have a direct relationship with the quality of the educational environment, the quality of educational services and social interactions. Based on the obtained factor obtained in analyzing the results, the most important method of stable financing was known financing. As a result, this study indicates that commercializing of researches and earning revenue from them was one of the most important financing solutions. Conclusion: Achieving educational objectives is one of the most important goals of educational institutions. This is important at the various educational levels; however, it is vital to achieve the educational goals in the universities that educate future’s professionals, teachers and teachers. The level of achievement of educational goals is also known as educational performance. This function is influenced by various factors such as the quality of the educational environment, the quality of educational effort, and social interactions. Achieving these dimensions requires development programs that undoubtedly require strong financing from various sources.