درخت حوزه‌های تخصصی

One of the most important parts of the green supply chain management (GSCM) is the green supplier. The green supplier selection process has a vague nature. Therefore, specific approaches, such as fuzzy, are necessary during their evaluation. On the other hand, the choice of a coherent and integrated strategy is vital to achieve lean and green production. Accordingly, the present study aimed to select suppliers based on lean green production indicators by goal programming, fuzzy DEMATEL and quality performance expansion. The statistical population of this study consisted of personnel (managers, assistants and experts) with 16 managers and assistants and 46 experts. In this research, the Cochran formula (including error percentage of 5%) was used to determine the number of statistical samples. Accordingly, 53 experts from Pars Khodro Company participated as a sample (by simple random sampling method). In order to analyze the data, fuzzy DEMATEL methods, expansion of fuzzy performance quality and goal programming were used. According to the findings of the present study, continuous improvement to achieve lean green indicators is the main element of the production system at Pars Khodro Company. The important aspect of determining how much damage would be bestowed on the best supplier, so that it would be possible to determine the least amount of damage in sum, was reviewed in this section. In other words, the lowest possible losses are based on the suffering of the current  losses, the supplier and in which level of losses it has the most optimal status.

The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model in this study are ranked in order to develop an understanding of the strength of their effects on the outcomes of e-marketing at the international level. In terms of research philosophy, the present study is based on interpretive paradigm and is considered an applied-developmental research in terms of research orientation. The data were collected using semi-structured interviews and a standardized questionnaire. The study population consisted of experts and managers of the carpet industry in Iran, who were selected using purposive sampling. Data analysis was carried out using theme analysis approach in MAXQDA software, and quantitative data were analyzed using interpretive structural modeling in Excel software. The main finding of the present study is to introduce a paradigmatic model of the role of e-commerce marketing capabilities in promoting Iranian carpet export capability. This model identifies and introduces contextual, causal, strategic, and intervening factors as well as the implications of developing e-marketing capabilities with the primary concern of promoting the country's carpet export capabilities. In addition, in the quantitative phase of the study, thirteen strategies affecting two categories of short-term and long-term outcomes were ranked based on the strength of their impact on outcomes.