درخت حوزه‌های تخصصی

Purpose- Rural tourism, in the perspective of developed economies, is considered as a context-based experience that has a broad range of attractions. Also, it can increase the opportunities to provide services to local communities. Thus, their maintenance has become an integral part of the rural economy. In this regard, the study explored the understanding of rural tourism development in Rudbar County, Guilan province. Design/methodology/approach- This study, in terms of goal is applied-developmental, in terms of paradigm is qualitative, and in terms of method is a grounded theory which is based on an inductive approach. The statistical population consisted of two groups of key rural informants and tourists of Rudbar County. Using a purposive sampling, 18 people were selected by snowball method and data were collected applying in-depth and semi-structured interviews, reaching saturation. To analyze the narratives, three stages of open, axial and selective coding method were used. Findings- Findings showed that the vital commodities of rural tourism in Rudbar are the supply of a mixture of tourism approaches such as ecotourism, agrotourism and participatory approaches such as the view of scenic byways. In the elevated villages near Darfak peak, the commodities are long hiking or cycling alongside Sefidrood River as well as heritage areas. Also, in the development of rural tourism in the study area, the categories of products of the destination, space opportunities of the destination, infrastructure of the destination, cultural support and beliefs of the destination, responsible participation of the destination, cultural acceptance of the destination, marketing for the destination, human capital of the destination, employment in the destination were important. The most important category (core category) was known as "tourism product development policy". Research limitations/implications- Lack of proper access to infrastructures such as mobile coverage accessibility, Internet and accommodation opportunities, frequent cut-offs of tap water in some villages for long hours, and access to tourists and key local informants were among the problems in the way of this study. Practical implications- In order to achieve the development of rural tourism, it is suggested that special attention be paid to the development policy of Guilan tourism product supply in different dimensions. Since most of the incoming tourists to Guilan are nature tourists, increasing the village's service such as improving mobile and Internet access, improving the village's water and electricity quality, travel agency offices and active tour operators in the villages, automobile repair shops, local food restaurants and eco-resorts are vital. Originality / Value- A grounded theory systematically examines phenomena in their natural state in the form of regular steps. In this method, generalization is not the purpose. Instead, the goal is to understand the phenomenon and its various dimensions.

Purpose: The development of eco-resorts is important for accommodation of domestic and foreign tourists, so their quality of indicators should be improved, regardless of its economic approach.  The purpose of this study is to spatially analyze the status of rural eco-resorts in Sari, so the present study seeks to answer these key questions: 1- What is the current status of rural eco-resorts indicators? 2- What is the level of the studied villages in terms of eco-resorts indicators? Methodology: The current study is descriptive-analytical and applied in terms of approach and aim, respectively.  Documentary and field study methods were used to obtain the required data.  The statistical population of this study consists of two groups, the first group, included experts in tourism who were selected with census method, and consequently, 15 people in total. The second group included tourists who have stayed in these eco-resorts. According to the Cochran's formula, with an error value of 0.07, 181 questionnaires were completed randomly. In order to analyze the data, descriptive statistics (mean, standard deviation and variance), inferential (one-sample t-test) and VIKOR method were used. Findings/results: Findings of the study showed that based on the significance level of the one-sample test, there is a significant relationship and difference between 7 indicators of the research. Late Letkan & Late Leteka, Tapurestan and Miansheh ranked first to third, and eco-resorts in Mah Joon (Q = 0.785), Senam and Saray Khan (Q = 0.828) had the lowest ranks. Therefore, it can be said that the resorts, which are at an acceptable level in terms of the studied indicators, have appropriate facilities and services in eco-resorts.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.

Purpose - The study of social capital in the context of location/space is a new approach that is dominated by the science of geography, and is seen as a way of distinguishing it from other sciences. The purpose of this study was to evaluate the impact of livelihood capitals on social capital in rural areas of Bojnourd County. Design/methodology/approach - This study was a fundamental research, conducted in a descriptive-analytical method. Documentary methods and field works have been employed to collect the data. The population consisted of 22 villages with more than 20 households in Bojnourd County, selected from various population classes and distances from Bojnourd. Using Cochran formula and random sampling method, 298 households were selected from a total of 4849 households in the rural areas of the study area. Partial least squares technique and Smart PLS software were used to test the conceptual model of the research and the impact of livelihood capitals on social capital. Geographically Weighted Regression (GWR) was used to evaluate the model efficiency at Bojnourd County level. Findings - According to the results, the coefficients of T among the main variables of the study were above 2.58, which means the relationship is significant and direct. Thus, local-spatial factors have a significant and positive effect on social capital. Based on total coefficients, human capital with the coefficient of 0.348 and physical capital with the coefficient of 0.136 respectively had the most and the least effect on social capital. The results of spatial analysis using GWR showed that the impact coefficient of livelihood capitals on social capital was highest in the villages of Atrabad Olia and Gharajeh, and in total about 45% of villages in the study area had an impact coefficient of 0.90 to 0.91. Research limitations/implications - As the study of livelihood capitals and analysis of their relationship with social capital is a fundamental challenge in achieving sustainable rural development that is missing in current studies, it is recommended that future studies pay more attention to social capital and the impact of livelihood capitals on its creation and rural development. Practical implications - Rural areas suffer from the lack of social capital, which is one of the most important types of development capital required to achieve sustainable rural development. Thus, enhancing the social capital and informing the villagers about the value and importance of local-spatial factors and the material and non-material capitals available in rural areas should be on the agenda of rural development researchers and planners.

Purpose- To identify and prioritize factors influencing the creation of rural entrepreneurship opportunities in Iran Design/methodology/approach- A deductive approach was adopted. In this applied research, a mixed method was employed, which consisted of a descriptive-analytical method and a survey. The main data gathering tool was questionnaire. The research population comprised of university professors specialized in the field of rural entrepreneurship, rural entrepreneurs, rural managers and rural experts (n=30). In the first step, based on a review of literature, indicators influencing the creation of entrepreneurial opportunities were identified, and then the ANP-DEMATEL was used for evaluation and prioritization of the indicators. Findings- Based on cause-effect chart, the economic and infrastructural factors were assigned to the category of causes and individual, socio-cultural and political factors to the category of effects. On the other hand, the economic and political factors had the highest and lowest interaction with other factors, respectively. The results of the integrated analytical network process (ANP) and DEMATEL method showed that the economic factor had the greatest effect followed by infrastructural, sociocultural and individual components (with slight weight difference). The political component with the value of 0.1253 not only had the lowest importance, but was significantly different from other factors in terms of weight values. Research limitations/implications- Measuring the effects of factors influencing the creation of entrepreneurial opportunities along with their interrelation and mutual impact using a system approach or ISM technique. Practical implications- Given the myriad of problems affecting rural areas, such as unemployment, migration of rural labor to urban areas and diminished sense of belonging, among other things, it is essential to pay greater attention to entrepreneurship and its implementation to achieve sustainable rural development. Besides, by identifying the root causes and factors influencing rural entrepreneurship, it is possible to offer solutions for organizing entrepreneurship. If policy makers, planners, and rural managers adopt these strategies, sustainable rural development could be reinforced. Originality/value- Providing the most important indicators influencing the creation of rural entrepreneurship opportunities, prioritizing and measuring the impact of those factors on each other using ANP-DEMATEL method. In particular, the results of this research can benefit managers and decision makers in the field of rural entrepreneurship. The results can also be beneficial to universities, higher education institutions and students.