درخت حوزه‌های تخصصی

Purpose - Niche tourism refers to how to use a particular tourism product tailored to the needs of a particular segment of the market. Places with niche tourism products are able to achieve a high position and consolidate their future position in the tourism market. This type of tourism helps distinguish tourism products by creating an image of the destination and helping compete in the increasingly crowded environment of the tourism market. This paper investigates and analyzes the niche tourism attractions in Ghaleh Rudkhan tourist destination village using activity-based segmentation, the attitudes of the host community in dealing with niche tourism development, and the ability to implement tourism projects and socio-economic factors influencing tourism development in the region, which eventually offers solutions to overcome the current and potential challenges in the study area. To collect the data, interview-based methods, focus group interviews, individual observations and analysis of the documents obtained from different sources were used. Design/methodology/approach - A questionnaire was designed and distributed among 383 tourists and 190 rural employees. The data of this study were mainly evaluated using thematic and content analysis methods. Besides, we have also introduced the niche tourism potentials and tourism activities in the region. Finding - The results show that thanks to the economic and social opportunities, local communities support tourism development in Ghaleh Rudkhan; however, the challenges associated with tourism marketing, event management, uncertainty of private sector investors and environmental issues must be addressed through a participatory approach.

Purpose- Since the rural unemployment rate has increased and rural dwellers suffer from the shortage of the basic requirements of life due to the lack of livelihood sustainability, it is important to address the significant role of Sustainable Livelihood in rural areas, particularly, regarding female household heads or women with unfit providers. Therefore, the present study has aimed to examine the factors that determine the SL of the afore-said women who have the membership of rural microcredit funds in Ghaemshahr County.  Design/Methodology/approach- The data have been collected through a census with a sample of the female household heads and the women with unfit providers who are the clients of 30 microcredit funds in rural areas of Ghaemshahr County, Mazandaran Provice. (n=170). The data were collected through a researcher-made questionnaire, which was divided into two main sections of SL evaluation and the significant factors affecting the SL developed into 11 categories. The validity of the research tool was determined by the expert panels while the Cronbach’s alpha test determined the level of reliability. In order to analyze the data,the researchers employed SPSS25 and Smart PLS3 to obtain descriptive and inferential statistics.   Findings- The results of the current study indicate that the personality, economic, support/service and cultural factors, respectively, with the path coefficients of 0.361 and 0.344, 0.291 and 0.266 had positive impacts on the SL of the aforesaid women. However, the first two factors had the confidence interval of 99% while support/service and cultural factors earned 95% confidence interval. Moreover, the results of the structural equation indicated that the factor of support/service had more impact on these women’s level of SL than other factors.      Research limitations- One of the main limitations was the difficulty in identifying and accessing research population and the unbalanced distribution of microcredit funds in Ghaemshahr County.   Practical Implications- There are several strategies that affect the ever-growing SL of female household heads, including government-supported facilities and low-yield financial services with the aim of enhancing fast-growing job opportunities, encouraging creative ideas and activities and entrepreneurships in rural areas, certain specialties, professional marketing for rural products and guaranteeing their dealership.     Originality/value- The results of the present study can help the associated organizations and developers to focus on the accessibility and achievements of the predetermined objectives of the funds and financial services that address women’s activities -women financial services, especially,   the ones that creates fast-growing job opportunities. Given the current financial problems, the present study has aimed to improve women’s SL.