درخت حوزه‌های تخصصی

Purpose-Various factors influence changes in rural lifestyles, with one of the most important being rural-urban linkages. The aim of this paper is to examine the role of rural-urban linkages in changing the lifestyle of rural households across three dimensions: social, economic, and cultural. Design/methodology/approach- The research method is descriptive-analytical, and data collection was conducted through library research for theoretical studies and via questionnaires for the field study. The statistical population includes the villages of the Lasht Nesha district in Rasht County. A sample of 360 respondents was selected using Cochran's formula and a simple random sampling method. Data were analyzed using linear regression and multivariate regression tests. Finding- The research findings regarding the linear relationship between rural-urban linkages and changes in rural household lifestyles revealed a significant relationship between these two variables. Additionally, the results showed that the most significant impacts of rural-urban linkages were in the cultural, social, and economic dimensions, respectively. Specifically, in the cultural dimension, consumerism and cultural and linguistic changes were most prominent; in the social dimension, changes in clothing and behavior; and in the economic dimension, materialism, wealth accumulation, and income generation experienced the greatest changes.

Purpose- This research examines the impact of social factors on the sustainability and success of rural entrepreneurship in the eastern border of Zayandeh River, Isfahan, Iran. Design/methodology/approach- Using a qualitative grounded theory approach, data were collected through semi-structured interviews with 40 key stakeholders, including rural entrepreneurs, local managers, agricultural jihad managers and experts, entrepreneurship experts, and rural development specialists. MAXQDA software was used for data analysis. Findings- The findings of this research show that trust, support, social participation and teamwork are very important for the success and sustainability of rural entrepreneurship. Mutual trust between entrepreneurs and communities, active participation in economic initiatives and joint efforts, increases innovation, productivity and adaptability in rural businesses. In addition, cultural norms and local power dynamics significantly influence entrepreneurial behaviors. Practical implications- Policymakers should prioritize strengthening local financial institutions, fostering entrepreneurial culture, and adopting participatory methods for designing and implementing entrepreneurship programs. These measures can help to increase the economic capabilities of rural communities. Creating equal opportunities for all members of society and rebuilding trust between rural communities and government institutions is necessary and mandatory. This trust can lead to improved collaborations and effective partnerships. Also, strategies to remove the cultural barriers of entrepreneurship are also necessary to create a suitable environment for innovation and growth and to encourage more people to engage in entrepreneurial activities. Originality/value- This study contributes to the existing literature by providing an integrated conceptual model of social factors affecting the sustainability of rural entrepreneurship. It enhances understanding of the social dynamics that shape entrepreneurial ecosystems in rural areas, particularly areas facing environmental and economic challenges. The obtained insights can provide effective policies and interventions aimed at promoting sustainable rural entrepreneurship in similar contexts.