درخت حوزه‌های تخصصی

Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools are formed, depending on the marketing strategy of the travel company. The main tactics and tools of digital marketing in tourism are highlighted. These are: the company's website, digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc. The study proposes the application of portfolio investment theory to optimize investment in digital marketing tools to achieve a specific goal. The article uses a method of building a mathematical model that will optimally distribute financial investments in digital marketing. Thus balancing of interests in the field of tourism on the basis of digital marketing tools is offered on the basis of KPI indicators, according to the allocated purposes.

This paper aimed to explore IT innovations used in sustainable business models in the European single energy market. For this purpose, the academic literature and content analyses of organized marketplaces were performed. The results showed that end users are not always interested in changing the service and try to choose services/resources well known to them. At the same time, market operators see the need for radical change by introducing strategic innovations and digitizing energy markets. Sustainable e-government management models are typically sustained by IoT, blockchain, and smart grid management technologies.

The blockchain's immutability has allowed previously centralized operations to operate in a new way. The possibility of applications having a new architecture is given thanks to the innovative properties of the technology, which brought alternative control designs for distributed systems and allowed applications to work without the need for a central controlling point. The expansion of blockchain to other areas beyond cryptocurrencies has shown the need for applications to implement solutions to deal with corrective operations. Blockchain 3.0 applications bring new solutions for business needs. However,  as opposed to immutability, the revoking functionality is much more complex to be implemented in this type of architecture, but paramount to applications resilience, allowing faulty or invalid information to be revoked, ensuring thus that the blockchain can still be trusted. This work assesses and discusses revocation mechanisms to contribute to the technical feasibility of several applications, which require corrective operations. We present a model in the academic area, which can be replicated for other types of systems in other areas.

The article is devoted to solving the problems of internal economic relations in Ukraine in modern conditions in order to increase the efficiency of their functioning. Studied, systematized and generalized theoretical approaches regarding the features of the interaction of internal and external economic relations, which significantly complement the theory and methodology of the scientific principles of the branch economy. In Ukraine, during the period of restoration of trade and economic relations with the CIS countries and active integration processes in the world economy, the volumes and structure of exports and imports undergo significant changes. In this regard, it is advisable to forecast the export and import in the near future. Conceptual provisions regarding the formation of a national strategy, a mechanism for managing the development of Ukraine’s integration processes on the principles of improving the current legislative and regulatory regulation in the country are proposed. In addition to the convenience for calculations, the hierarchical model also has other significant advantages. So, a high degree of independence of groups from each other makes it extremely flexible.

Security solutions of stereo images are always a major concern during the transmission and communication. In this manuscript, a simple yet efficient framework for encrypting stereo images is formulated using discrete cosine transform (DCT), generalized logistic map, Schur decomposition and magic square method. The framework initiated with the integration of DCT and generalized logistic map to unify both pair of images. This unified image is then encrypted using the Schur decomposition and magic square method. The various experiments and analysis have been done to explore the validity, proficiency and performance of the purport framework.

VANET (Vehicular Ad-hoc Network) is a developing technology, which is a combination of cellular technology, ad-hoc network & wireless LAN to improve the safety of vehicle as well as driver. VANET communication can be of two types, first one is broadcast and second one is unicast. Either communication may be broadcast or unicast both are sensitive to different types ofassaults, for example message forgery, (DOS) denial of service, Sybil assault, Greyhole, Blackhole & Wormhole assault. In this paper machine learning method is used to detect the wormhole assault in VANET’s multi-hop communication. We have created a scenario of VANET by using AODV routing protocol on NS-3.24.1 simulator, which utilizes the overall mobility traces generated by the simulator SUMO-0.32.0 to model the wormhole assault. The simulation is performed by using NS-3.24.1 simulator, and the statistics created by flow monitor are collected. The collected data is pre-processed and the k-NN & Random Forest algorithms are applied on this data, to make the model such type so that it can memorize the wormhole attack. The novelty of this research work is that with the help of proposed detection & prevention technique, vehicular ad-hoc network can be made free from wormhole assault by using ML approach. The performance of proposed machine learning models is compared with existing work. In this way it is clear that our proposed approach by using ML is powerful tool by which the wormhole assaults can be detected in VANETs. A scheme based on packet lease and cryptographic techniques is used to prevent the wormhole attack in VANET

Wireless sensor networks (WSNs) are the sensor nodes that are generally interconnected and these nodes communicate wirelessly to collect the data from the environment around them. Sensor nodes are low-powered and distributed in a decentralized ADHOC manner. WSNs setup comes with some limitations such as energy constraints and the cooperative demands essential to perform multi-hop geographic routing for Internet of things (IoT) applications. Quality of Service (QoS) depends to a great extent on offering participating nodes an incentive for collaborating. The real-time applications of WSNs have potential design limitations such as energy and other QoS constraints in the context of IoT. This work formulates two different re-transmission strategies for optimized cross-layer design and also integrates the framework with a swarm intelligence technique assisted Bacteria Foraging Optimization (BFO) for efficient Cluster Head (CH) selection. The proposed work designs analytical modelling to realize the formulated concept and also simulates the computational design in a numerical computing tool. Finally, an extensive simulation is carried out using the MATLAB simulation tool. The obtained results show the effectiveness of the proposed system in terms of delay is reduced by 12%, throughput is increased to 10%, remaining energy of the network is increased to 11%, and packet delivery ratio of the proposed work in increased to 7-9% in comparison with the existing system.

From the recent literature review, it is evident that existing agile methodology lacks the method to evaluate the requirement understanding of agile team members for a given set of requirement chosen for agile software development. Hence, there is a need to introduce a requirement understanding check to ensure every agile team member follows the given requirement clearly without any ambiguity. To fill this existing gap, this research paper proposes to extend the usage of story cards to evaluate the understanding of the given requirement and to highlight any challenges and risks in the early stage of requirement understanding under agile software development methodology, if any. This paper primarily focuses to introduce a robust requirement understanding evaluation process in agile methodology. The research results were found to be motivating and were analyzed by comparing the data-points using time-series for performing agile query analysis, agile team velocity analysis and agile team involvement analysis for two agile teams where one team delivered the sprint output using agile traditional method while another team opted for proposed approach. A considerable decrease of 33.07% was observed in the number of queried raised and a significant increase of 26.36% in agile velocity was observed for agile sprint under proposed approach when compared to agile traditional approach. Also, a significant shift from 40%-80% team involvement under traditional agile method was uplifted to 80%-90% team involvement under proposed approach.

The epidemic situation generated as a result of COVID -19 crossways the sphere observed the practices of various emerging technology like Internet of Thing (IoT) along with norm of dynamic fields. The wireless communication  based on networks such as wireless mesh networks (WMN) and Mobile Ad-hoc networks (MANETS) proven to be very successful for monitoring of patients remotely. The MANET protocols that are simulated in this study are  Ad-hoc On Demand Vector (AODV), Secure AODV (SAODV) and Hybrid Wireless Mesh Protocol (HWMP). In this investigation work, most appropriate routing protocols to knob DDoS attacks are simulated using NS-2 and assessed in terms of average energy consumption in the state of changing speed connections among devices called mesh nodes. Further ANOVA test is utilized for further accessing for the best suited routing protocol for handling the data packets, which is HWMP , considerable less susceptible for DDoS assaults dominant in healthcare field.

The article is devoted to solving the problems of predicting the education of Ukrainian staff in the current COVID-2019 conditions in order to improve the efficiency of their work. Theoretical approaches regarding the characteristics of modeling and prediction of education have been studied, systematic and summarized. Factors that significantly complement the theory and methodology of the scientific provisions of the economy have been identified, taking into account the peculiarities of their work in the modern economic environment, structural changes, and new changes. The pros and cons of studying modeling approaches have been identified. The main features of structural change have been studied and it has been established that the modeling and forecasting of staff education has significant features.

The constant evolution of technological tools and the benefit of the introduction of new technologies in the teaching and learning process in schools, suggests that the possibilities of using digital technology in the practices of the evaluation of learning inside and outside the classroom. Faced with the diversity of technical tools and methods, the teacher is called upon, before addressing his learners, to make a certain number of technical, didactic and pedagogical choices, to set his pedagogical scenario, this is all the more so. Necessary for the conduct of learning activities or to design and implement its assessment tool. In this perspective, we are entitled to ask the question relating to the attitudes and feedbacks of teachers and learners regarding the integration of ICT in assessment practices. This question is broken down into several sub-questions: "At what points, and how do teachers of Life and Earth Sciences integrate digital technology into their assessment practices?" is this integration determined by the educational pathways? What interest and what limit of the use of digital technology according to teachers and learners? "  To answer our problem, we opted for export research, the recommended methodology of which is based on a multidimensional survey, in which we first questioned the teachers around the use of new technologies in the evaluation process, and secondly, to identify the degree of motivation and commitment of learners in instrumented and innovative assessment situations. Our research context is represented by 34 schools, 22 from qualifying secondary education and 12 from college education (from the provincial delegation of Taza), with a varied population of 431 students of all levels and sectors, as well as than a number of 132 teachers of life and earth sciences. Finally, confirming that despite the satisfaction of the majority of teachers and students with respect to the functional qualities and the contribution of technological tools in evaluation practices, some disparities were noted whether at the technical, spatiotemporal level or even organizational.

The teaching of SVT in general offers learners an environment that allows them to explore and explain natural phenomena, to understand different spatio-temporal scales, to understand the world around them so that they can decide and act responsibly. It is interesting to note that the scientific ecological outing (SES) is an integral part of the SVT teaching program, at both college and qualifying secondary level, and that teachers are called to organize these outings in agreement with the programs as recalled by the circulars of the MEN. However, the SES allows the real observation and the execution of experiential practices in the field, it is the opportunity to place the learner in a learning situation according to a reflective and investigative scientific approach from his confrontation with reality Cariou J (2013), (2015) Offers a didactic framework and formalizes evaluation criteria for the implementation and management of a scientific investigation process. So that he can make connections with what the learner acquires as abstract knowledge in class in order to be able to decide and act responsibly and critically on the scale of everyday situations as an Eco citizen.

The inefficiency of the national security system is one of the biggest threats to Ukraine's national security. The strategic planning in the field of security and defense has designed to identify the means, including the future structure of forces, that would allow the institutions of the defense and security sector to effectively deal with potential future threats. The purpose of this study is development of theoretical and practical measures to increase the effectiveness of strategic management of national security processes on the basis of goal setting, forecasting and planning in the context of informatization of society. The relevance of this study is due to the needlegal regulation and improvement of the state system of strategic planning of national security of Ukraine. To achieve the goal of the study was used special scientific methods of legal knowledge. The results of the analysis showedwhat in the basis ensuring national security must rely on the principle of systematization, which means that the security and defense sector of Ukraine is considered as a single object of forecasting and planning. This study substantiates the main directions systemic reform of the security and defense sector, which has carried out in Ukraine to ensure the protection of the constitutional order, sovereignty, territorial integrity of the state in the face of armed aggression. The priorities should be implemented through key tasks, such as the establishment of a comprehensive strategic analysis of military threats to Ukraine's national security, coordination of intelligence activities, development of joint intelligence capabilities of the defense forces in order to obtain complete and reliable warning information for timely decision-making guaranteeing the military security of the state.

As a result of the introduction of digital technologies in all spheres of society, various latest technologically conditioned risks and threats have become various. It requires the formation and implementation of a legal mechanism for further development and operation of the system ensuring information security, taking into account the effects of digitalization and transformation of society. The purpose of this study is development of scientifically substantiated proposals and recommendations for implementation legal mechanisms for information security in the context of digitalization. The relevance of this study is due to the needlegal regulation of relations in the information sphere, formation of a system of protection and counteraction to cybercrime. To achieve the goal of the study, methodological principles and approaches of legal science were used. The results of the analysis showed that the most significant mutual influence is demonstrated by a group of indicators of the state's institutional capacity and a group of indicators of the digital capacity of the national economy and cybersecurity. This study substantiates the main directions of accelerating the optimization of the institutional system of cybersecurity in Ukraine, which provides for two key areas: legal and organizational. The legal mechanisms include further improvement and harmonization of the regulatory framework, the formation of relevant legal norms, state policy in the field of information security. The organizational measures are aimed at improving the efficiency of responsible institutional structures - the subjects of cybersecurity - by increasing their capabilities, eliminating duplication in the exercise of their powers, taking into account the best practices of international and European experience. The core of the integrated information security system is the National Cyber Security Coordination Center.

In the academic context, social networking sites (SNSs) have reshaped the way university students connect and communicate with each other, and the way they learn, thus influencing their identities and dimensions. This paper aims to investigate the impacts of SNSs use by students on their academic performance at the University of Taiz. A survey questionnaire was conducted to a total sample of 357 undergraduate students via personal administration and by an online platform to gather the initial information on their use of SNSs and the influence on their academic performance. The hypotheses of this study were studied and tested using descriptive statistics, regression model, T-test, and analysis of variance (ANOVA). The findings of H1 indicate that the impact of the use of SNSs on students’ academic performance was statistically significant Interaction with the teacher (II) Collaboration with coworkers (CC) Engagement (EN) and learning a cooperating (LC). Meanwhile, the results of H2 indicate no significant differences between the mean averages of the respondents’ answers for (purposes, the impact of the use of SNSs, and academic performance) due to gender, and age, respectively. Thus, using SNS as a learning tool has a great potential to improve students’ academic performance because it allows students to be more connected. Overall findings of this study indicate that the use of SNSs impact undergraduate students by factors are studied on academic Performance to some extent and suggested future strategies to enhance students’ awareness to manage their time, multitasking skills, and study activities to enhance their academic performance and achievements.