درخت حوزه‌های تخصصی

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.

This study aims to test the relationship between knowledge generation and organizational creativity. The second method was surveyed (analytical) using exploratory research through the survey as a data collection tool. The validity coefficient was measured as a reasonable degree of stability was obtained for a sample of (46) individuals. The data was analyzed using statistical package (SPSS V25). Descriptive Statistic Among the findings is that CASNOS has a medium level of the knowledge generation process, and there is a statistically significant effect of knowledge generation on the organizational innovation of CASNOS (El-Oued), according to the dimensions adopted in the study model.

The infestation of the world pandemic has significantly changed the landscape of teaching and learning experience in Malaysia.  Particularly for the institution under study, E-learning, previously used as the support medium to face-to-face classroom teaching, has become the primary medium of teaching and learning amid Covid-19.  E-learning platform has replaced the face-to-face classes. Even though it is only a temporary approach, less is known in terms of its effectiveness.  The present paper intends to examine the factors contributing to E-learning's effectiveness in a Higher Education Institution in Malaysia amid the COVID-19 crisis. The Technology Acceptance Model underpinned the conceptual framework.   This study investigated the relationship between the independent variables (perceived usefulness, perceived ease of use, and self-motivation) and E-learning effectiveness.  The data were collected through an online self-administrated questionnaire using Google form and received a total of 354 respondents.  The data were analyzed using SPSS and Smart PLS.  The findings revealed that perceived usefulness, perceived ease of use, and self-motivation positively influenced E-learning's effectiveness.  This paper concluded that regardless of whether as the support medium or the primary medium in the teaching and learning process, the determinant to E-Learning effectiveness is still perceived the same. This study also supports the TAM proposition while incorporate self-motivation in measuring learning effectiveness.

The purpose of this research was to identify the skills and abilities learners need in a digital learning environment during the Corona crisis. The research approach was applied in terms of objective and the data collected using the mixed-method approach. In the first part, using a qualitative approach and a document search method, 33 components (related to the skills and abilities of e-learners) were identified, and then19 components out of 33 with the highest frequencies were selected. The target population for this study included all MA students of the University of Tehran who had the experience of studying in an online learning environment, then 374 individuals were selected as a sample using the random sampling method. In the second part, using a quantitative approach and a descriptive-analytical research method, the questionnaire developed by the researcher relies on 19 components identified in the previous step. The experts' opinions proved the validity of the questionnaire—moreover, its reliability in 0.94 (Cronbach alpha). The data was analyzed by SPSS and LISREL, and the results of the data analysis demonstrate that the proposed model is a good fit. Among the 19 components surveyed, all are above average. Finally, the results indicated that the most critical components from e-learners’ view which more critical in digital learning were effective communication, use of the computer, active learning, learning skills, resilience, motivation toward e-learning, emotional intelligence, interaction with e-learning system, self-direct learning, time management, flexibility and adaptability, critical thinking, creativity, asking someone for help, leadership skills, stress management, self-organized, cognitive skills and self-assessment

It has been proved that in the era of globalization and the development of information technologies, the need to optimize the supply chain of services increases, since the integration of participants in this chain is performed without the use of modern management information systems. In the paper, with the help of logic-cognitive, structural-functional methods, structural-logical and imitation modelling, a management approach to simulation of business interaction in the integration of enterprises with elements of ERP-system and CBIP is developed and proposed, which allows you to create a flexible, adaptive and secure IT infrastructure , which increases the efficiency of the enterprise and allows you to optimize the management of relations with other participants in the service supply chain. As a result of this application of modern supply chain management systems, a synergistic effect is achieved that allows you to minimize the number of technological operations, shorten the production cycle and reduce the cost of services both for each individual enterprise and in the service supply chain as a whole.

Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established. Therefore, the present study is meant to investigate online shopping factors that contribute to customers’ purchase decision. Five factors were identified to have potential influence on online purchase decision and one factor is expected to be a mediator to affect the relationship. From 384 data collected from online customers who visited popular online shopping sites, it was found that all five factors (perceived convenience, perceived risk, perceived competence, perceived benevolence, and perceived integrity) lead to trust and at the same time trust acts as a quasi mediator to affect the relationship between these factors and online purchase decision. The findings provide the actively sought after evidence to support the claims on the role of these factors in affecting online purchase decision. Online businesses should incorporate the findings in order to facilitate customers’ decision making process while visiting their websites. The websites must contain or portray all the elements as found in this study.

The purpose of this study is to substantiate the basic principles and prerequisites for the formation of project maturity of public administration for the successful implementation of digital governance projects. The relevance of this study is due to the need to implement the task of digital transformation of Ukraine by solving the problem of modernization of public administration on the basis of constant increase of project maturity of the organizations.The study proved the existence of a direct dependence of prospects for the implementation of digital transformation projects on the level of project maturity of public management. A variant of the project maturity model adapted to the local self-government body is being developed. The model assumes three levels of maturity of local governments. It has established that the majority of the created united territorial communities of Ukraine were characterized by the first two levels of maturity. The implementation of the maturity model makes it possible to assess the current state of the system, choose adequate tools for staff training, create conditions for continuous improvement and realization of the potential of the local community for the implementation of digital transformation projects.

The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process.

Sentiment Analysis or opinion mining is NLP's method to computationally identify and categorize user opinions expressed in textual data.  Mainly it is used to determine the user's opinions, emotions, appraisals, or judgments towards a specific event, topic, product, etc. is positive, negative, or neutral. In this approach, a huge amount of digital data generated online from blogs and social media websites is gathered and analyzed to discover the insights and help make business decisions. Social media is web-based applications that are designed and developed to allow people to share digital content in real-time quickly and efficiently.  Many people define social media as apps on their Smartphone or tablet, but the truth is, this communication tool started with computers. It became an essential and inseparable part of human life. Most business uses social media to market products, promote brands, and connect to current customers and foster new business. Online social media data is pervasive. It allows people to post their opinions and sentiments about products, events, and other people in the form of short text messages. For example, Twitter is an online social networking service where users post and interact with short messages, called "tweets." Hence, currently, social media has become a prospective source for businesses to discover people's sentiments and opinions about a particular event or product. This paper focuses on the development of a Multinomial Naïve Bayes Based social media data emotion analyzer and sentiment classifier. This paper also explains various enriched methods used in pre-processing techniques. This paper also focuses on various Machine Learning Techniques and steps to use the text classifier and different types of language models.

The article is devoted to the research process of digitalization of vegetable development management as an important component of food security of the Black Sea region. Vegetables are necessary for the normal functioning of the human body, provide it with the necessary vitamins and trace elements. one of the conditions of good health. The annual volume of vegetables in food kits for the main social and demographic groups of the population of Ukraine is calculated. The dynamics of vegetable production of vegetable crops in the Black Sea region of Ukraine is studied. In addition, information and communication (digital) technologies in the agar sector are considered. It is proved that the digitization of agribusiness significantly saves the amount of materials and other resources, and execution time and production are optimized. Due to the systematization and grouping of data, the costs of document circulation are reduced, the process of accumulation and use of information is stimulated, the production and economic indicators of agricultural enterprises are improved, which will help increase their competitiveness in the long run.