بیژن رحمانی

Ecotourism is a tool for achieving the goals of sustainable development, because it offers similar solutions to current problems. Iran is one of the most attractive countries in the world, which is among the top countries in the world in terms of climatic diversity and archeological and civilizational monuments, but unfortunately, in terms of ecotourism attraction and income, it does not have a worthy position. With coherent and systematic planning, the country can be saved from economic stagnation and dependence on oil, and the ground can be prepared for more employment and preservation of national reserves and resources. At the same time, ecotourism has the highest efficiency and effectiveness in using natural and cultural capabilities, which, while using it efficiently and creating conditions for employment and income generation, has the least negative impact on the environment and is a suitable tool for its development. It is in developing countries. For Iran, given its potential and actual tourism potential, the development of this industry can be considered as one of the appropriate options, despite the recent years and efforts in five-year plans based on the country's 20-year vision. Good activities have been done in this field, which in comparison with the increasing growth of world tourism, these activities do not seem to be sufficient at all, and in this regard, the city of Paveh, despite the various natural and cultural capabilities to properly exploit the gifts. And the benefits of this industry require proper attention, planning and investment, and efficient management in this sector. This research was conducted by descriptive-analytical method using a questionnaire and statistical analysis using SPSS software. The results showed that the tourism infrastructure conditions of Paveh city can not lead to the development of tourism in Paveh city at present and should provide more infrastructure services to think about tourism development and economic conditions resulting from tourism development is not good and basic plans should be created in this regard to It is possible to achieve the economic development of the region before the development of tourism. Also, marketing conditions have been able to lead to the development of tourism in Paveh city on average, but more efforts should be made in the field of advertising and marketing.

Purpose - The rural-urban integration refers to an optimal combination of natural, economic, social, and spatial factors. The scale of this integration depends on the extent to which urban and rural systems (economic, social, and environmental) influence, interconnect, complement, and share benefits. The main goal of this study is the environmental analysis of villages in the periphery of Farsan city based on the rural-urban relationship. Design/methodology/approach- This is an applied study that uses a descriptive-analytical method. Data were collected using a questionnaire. The statistical population of the study consists of the four villages in Farsan county with a population of over one thousand people. Together, these four villages are home to about 4285 households (14972 people) from which a sample of n=375 was selected using Cochran's formula. Finding - The results of the research based on the one-sample t-test indicate an environmental relationship between Farsan county and its nearby villages. The environmental indicators such as noise pollution and non-expansion of green space, the change of cultivation pattern, the intensified land abuse and brokerage, the reduced share of water in agriculture, and the limited environmental knowledge of villagers suggested adverse effects whereas other variables manifested the positive effects of the connection with Farsan on improving the environment of the nearby villages. The results of regression analysis showed that the environmental relationship of Farsan with its surrounding villages explained 17% of study indices (environmental health, land-use change, water and soil resources, knowledge and importance of environmental issues) and the remaining 83% was explained by other factors not addressed in this study. Research limitations/implications - The main limitation of the study was the scant literature on the environmental effects of the urban-rural relationship. Practical implications - Implementing a suitable cultivation model for agricultural products, expanding new irrigation systems, maintaining and reviving orchards, and raising awareness of environmental issues among villagers should be put on the agenda. Originality/value - Investigating environmental effects of the urban-rural relationship as a way of ensuring sustainable rural settlement and environmental protection in the study area.