درخت حوزه‌های تخصصی

  Today, fashion as the most dominant consumption phenomenon, has led to consumerism lifestyle, which is considered as the most harmful lifestyle regarding environmental destruction. Now, the most important question in the future is how can lifestyles be directed to survival and continuity? Sustainable development with the slow-fashion movement in the clothing industry seeks to change the social attitude towards consumption. Hence, the present study has focused on the capabilities and challenges of shared clothing as one of the strategies of sustainable development in the field of clothing for the consumption, under the cultural conditions of our country, using the survey-field method. The statistical population of this study included 300 women aged 18-40 years in Tehran, who were selected by random sampling method. The tool was a researcher-made questionnaire. The questionnaire questions were designed in two parts of the audience's preferences regarding sharing and shareability in the form of 14 open and closed questions. Data were analyzed by Pearson correlation and one-way analysis of variance (ANOVA) using SPSS 22 . The results revealed that 55% of the respondents were willing to share clothing with others and 45% were not. Respondents who agreed with sharing were also asked about the criteria for sharing, where 67% of sharing was in the form of donation and charity, followed by an average of 59% of helping protect the environment. Also, at 95% confidence level, a significant relationship was found between degree of education and environmental protection.

Purpose- the present study was conducted with the aim of evaluating and measuring the realization of creative village indicators in Nair County, to provide grounds for creative class of rural community, audience and consumers of creative products outside the village environment by relying on ecological lifestyle processes. Design/methodology/approach- the present theoretical study is conducted with applied purposes using the descriptive-analytical method. The statistical population of the study is 33 villages in Nair County with more than 50 households, having a total of 2937 households. The sample size was estimated to be 340 people based on Cochran's formula. Distribution of the number of samples in the villages is determined in ratio with their population. In order to examine the subject in six dimensions of flexibility, innovation, promotion, risk taking, leadership and participation, 43 indexers were used in a combined manner, based on the studies of other researchers. The face validity of the questionnaire was confirmed by the panel of experts and specialists in this field and the reliability coefficient was calculated for the questionnaire at 0.723. Also, the opinions of 30 experts and specialists were used to give weight to indicators and indexers of the creative village through Swara weighting technique during two stages. The results show that, the average indices of creative village are not in a favorable situation. Findings- the results of single sample t-test indicated that, the total average of the creative village indicator was 2.993 and rural creativity in the study area is at a weak level and is vulnerable. The results of CODAS technique from the leveling of 33 villages showed that, 2 villages are at the optimal level and 17 villages are at the weak level. Among them, the villages of Golestan and Saqqechi were in the highest level and the villages of Qare Tape and Meymand were in the lowest level of creativity. Originality/value- In the present study, the rural creativity was examined from the viewpoints of both local community and experts using various techniques. And through several referring to experts and specialists, the importance of each index and their prioritization were checked and their accuracy was ensured. Also, most of the conducted studies have examined rural creativity in the field of tourism, while the present study has investigated rural creativity and its realization in general and in all fields.