مجید فرهادی یونکی

This study aimed to create an experience-based tourism model for creative cultural  attractions. This research is mixed in terms of methodology. In the qualitative part, the  qualitative content analysis method was used. The statistical population for this part was  experts who were selected by the snowball sampling method. The structural equation  method was used in the quantitative part. The second statistical population included  visitors to Tehran's creative cultural attractions; 384 samples were selected by random  sampling. The model was designed based on the research results. The desired model  consists of three parts before the visit, during the visit, and after the visit. Before the  visit, the individual characteristics, image, motivation, and visitors’ expectations directly  impacted the creative experience. During the visit, the creative experience directly  impacted the experiencescape and the memorable experience process, and the  experiencescape affected visitors’ memorable experience process directly. After the  visit, the visitor's memorable experiences directly influenced satisfaction and lasting  memories. This study's findings lead to creating creative experiences for visitors and  developing creative cultural attractions. The tourism industry policymakers can rank  creative cultural attractions by setting up a registration system for them, awarding  creative certificates to prominent attractions, and providing them with the basis of  progress

Purpose- The present study has two major purposes; the first of which is the identification of the key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province, and the second purpose is prioritizing of the effective key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province. Design/methodology/approach- This study is an applied one, and data are collected using a descriptive-survey method. To collect data, three types of questionnaires have been used for three groups of the local community, visitors, and experts. According to Morgan table, the sample size of the visitors and the local community are 384 samples, and 365 examples, respectively, and the sample size of the experts, with Delphi technique, was 25. To analyze the samples, one-sample T-test and Mann-Whitney U-Test using SPSS software and structural analysis (paired squares) using MICMAC software were used. Findings: The results of this research showed that the most effective key propellants in the essence of the brand of target tourism villages of Saman County in priority order are, 1. gardens, 2. water-based tourism, 3. place attachment, 4. plants and animals species, 5. the opportunity for relaxing, 6. beautiful landscapes, 7. rural accommodations. Research Limitations/Implications: The high cost of the research and the required time to fill out the questionnaires, with regard to the extent of the study area, were among the main challenges facing the present study. Originality/Value: The present study is looking for a model and method for making a sustainable brand that not only give identity to the local community but also it is attractive to tourists and fulfills experts’ views. So, the present model has the mentioned features.