Content Analysis

The Iranian Distance Education Journal (IDEJ) is one of the most critical journals in electronic education that publishes articles in the field of distance education. This research aims to review and analyze the content and citations of IDEJ articles. The research method, content analysis, and citation were done using Excel and SPSS software. The research findings showed that 81 articles were published in 10 issues of this quarterly magazine, from number 1 of volume A to number 2 of volume 4. Findings show that 83 percent were written in groups, the rest were written individually, 54% were university faculty members, and Payam Noor University had the most significant number of authors. Quantitative methods were used more with 66%, the keyword "e-learning" with 14 repetitions had the most extensive range of articles, and three professors from Payam Noor University had the most significant articles. Also, some authors were from Brazil, Nigeria, and Alaska, and women are as active as men. Suggestions were also made to correct the deficiencies and develop the magazine.

Conflict of Interest is a familiar phenomenon among Public Administration experts yet research wise, it has not received much attention. While government officials are accused of corruption and having Conflicts of Interest more than any other individual, research shows that only 1% of Conflict-of-Interest studies has been devoted to investigating the subject in the field of Public Administration. A Conflict of Interest occurs when an official is forced to choose between carrying out his/her administrative duties or following his/her personal interests. These interests include an individual’s financial or non-financial interests as well as the financial and non-financial interests of his/her relatives or friends. The research method of this article is based on citation analysis and drawing a citation network. The findings show that Sah, Moore, Loewenstein, and Cain are key experts in the field. The study of Cain et al (2005) is the key one that has the most relevance to other studies in this field and the study of Miller (2001) is also central which has been cited a lot. American Journal of Bioethics, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology are esteemed scientific journals that have been most benefited from publications, communications, and citations, respectively. Ethics is the concept that has been co-occurrence with the conflict of interest. This means that a conflict of interest is inherently a normative and behavioral concept. Finally, it should be noted that given the results of this research, the concept of Conflict of Interest will remain a foundation for corruption in governments and public organizations if Public Administration experts and scholars remain as inattentive to the issue as before. Research into Conflict of Interest has been mainly focused on normative and behavioral approaches which means that there is a need for new researchers taking new approaches to break out of this cycle.

This study aims to analyze 45 definitions of digital transformation (DT) to identify key drivers and propose a conceptual framework to outline their impact on business performance. Through content analysis, 24 key drivers were identified, focusing on the frequency of occurrence across the definitions. The analysis highlights drivers such as IT technologies & innovation, business model, business performance, customer experience, and operational processes. The results show a significant emphasis placed on various drivers of DT, reflecting its multidimensional nature. Key drivers include technological innovation, organizational adaptation, customer-centric strategies, and change management practices. By conceptualizing the relationships between key drivers and performance outcomes, the proposed conceptual framework provides theoretical insights into the mechanisms underlying digital transformation and its impact on business performance. The proposed framework integrates technological, strategic, organizational, and cultural dimensions. The analysis underscores the complexity and multidimensional nature of DT as a strategic phenomenon and offers drivers on which the organizations should focus to face the challenges of digital disruption. This paper's original theoretical contribution lies in synthesizing various definitions of digital transformation from the past two decades to propose a comprehensive definition of Corporate Digital Transformation.

Purpose: The purpose of this research is to provide a framework for innovative social media marketing strategies to address the impacts of health crises on small and medium-sized enterprises (SMEs). Method: This research is applied in nature, based on a survey-exploratory approach, and employs a qualitative methodology. The statistical population consists of experts in urban management and human resources management. Using the theoretical sampling method, interviews were conducted with 15 experts until theoretical saturation was achieved. The collected data were analyzed using content analysis. Findings: The research findings resulted in a comprehensive model comprising five main themes and eighteen sub-themes. These include: driving factors (online brand communities, social listening, customer participation marketing, prosumer (producer-consumer) influencer marketing, gamification), strategic factors (increasing engagement, product/service development, increasing brand awareness, creating word-of-mouth advertising, increasing brand credibility), facilitating factors (brand associations, strengthening brand identity), primary outcomes (correctly understanding consumer needs and opinions, creating value for consumers),  secondary outcomes (market development and new customer acquisition, sales promotion, loyalty promotion). Conclusion: The study provides a practical framework to enhance SME resilience through innovative social media strategies during health crises, emphasizing key driving, strategic, and facilitating factors along with their outcomes.