مطالب

Communicative and natural processing of language in the world of translation is substantiated through simultaneous decoding and encoding of information in the source and target languages. The researchers analy zed pragmatic strategies and approaches undertaken by the Persian and Kurdish translators of the Quranic discourse marker thumma. The source text corpus was selected randomly and the target text parallel corpora were selected based on purposive sampling. Theoretical perspectives in pragmatics and translation were employed in the analysis of parallel corpora in this investigation. The results revealed that various types and combinations of the Kurdish and Persian temporal discourse markers were utilized by these translators. Moreover, other Kurdish and Persian elaborative, contrastive, and inferential discourse markers were also used in rendering the discourse marker thumma in the Quran. This dynamic approach to the construction of discourse was substantiated based on the realization of different conventions in the construction of discourse in different languages and cultures. This dynamic system in the construction of a proper discourse for the readers is verified based on the application of different theories in discourse analysis and pragmatics and the application of context and text-sensitive strategies in the process of translation. The characteristics, bases, and resources of these dynamic translation strategies are discussed based on pragmatic awareness rising in various aspects of translation education and some suggestions were offered in the application of the findings in syllabus design, translation evaluation, and rethinking of approaches in lexicography.  

Purpose: Today, the online purchase intention can create a competitive advantage for the organization and social media marketing activities can be effective in this field. Therefore, the purpose of this study was to determine the effect of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand. Methodology: This research based on the purpose was a practical and based on the nature was a cross-sectional from type of descriptive. The population of this study was the sportswear customers of different brands in Mazandaran province who used social media to buy products. The sample size based on the Krejcie and Morgan table was determined 384 people who these people were selected by available sampling method. The tool of the current research was a 32-item researcher-made questionnaire with three dimensions of social media marketing activities (9 items), online purchase intention (2 items) and company's brand (21 items and 4 components of brand loyalty, brand experience, brand attitude and customer-brand relationship). The content validity of the researcher-made questionnaire was estimated at 0.75 by 8 professors and their reliability was estimated ranged from 0.65 to 0.83. Data were analyzed by structural equation modeling In SPSS-V25 and Smart.PLS-V24 software. Findings: The results of this study showed that there was a positive and significant correlation between the most variables of social media marketing activities, brand loyalty, brand experience, brand attitude, customer-brand relationship and online purchase intention (P<0.05). Also, the model of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand had a good fit, and in the mentioned model, the variable of social media marketing activities on the brand loyalty, brand experience, brand attitude and customer-brand relationship and the variables of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had a direct and significant effect and the variable of social media marketing activities with the mediating of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had an indirect and significant effect (P<0.05). Conclusion: Social media marketing activities directly and indirectly through company's brand impact on the online purchase intention. Therefore, to improve customers' online purchase intentions can be improved the social media marketing activities and company's brand.