درخت حوزه‌های تخصصی

Today, health tourism is a growing phenomenon, especially in developing countries, which has been greatly affected by the Covid 19 crisis. After overcoming this crisis and re-competing in this industry, our country also needs to develop capabilities. Take your marketing step and move towards being financially agile. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high added value, is therefore cost-effective. The present study was conducted with the exploratory mixed research method and the purpose of designing and validating the agile financial marketing capability model in the health tourism industry in Iran. The statistical population includes health tourism industry experts and prominent professors in the field of finance who have worked in medical centers that provide health tourism services. The research findings led to the identification of 14 main concepts that were presented in the form of a paradigm model and the central category of agile financial marketing capabilities (specialized and structural capabilities) was empirically examined with real data and confirmed.

In the current situation, one of the concerns in the fight against smuggling of goods and currency is the improvement of the inter-organizational network. The purpose of this research is to design and implement organizational architecture to improve the management of organizational networks with SWOT approach, in this area using the artificial neural network toolbox and fuzzy logic in Matlab. This research is applied-modeling in terms of purpose. The statistical population includes expert professors and experts of organizations in charge of combating smuggling of goods and currency. After distributing 100 questionnaires, the sample size of this study is equal to 96 experts who were selected by a combination of two methods of non-probabilistic purposive sampling and snowball sampling. The results show that using the intelligent system, the status of "success of the organization's network management" can be examined numerically and more accurately: In terms of ideal importance, if; The "Network Management Based on EA Application Layer" status is good, ie exactly 0.813, and "Network management based on EA data source layer" is good, ie exactly 0.824, and "Network Management Based on EA Central Component Layer" is good, ie exactly 0.819, and "Network Management Based on EA Data Preparation Layer" is good, ie exactly 0.812, and "Network management based on EA service quality layer" in good condition, ie exactly 0.815;Then; The status of "successful implementation of the organization's network management" is at the top level (fifth level), ie exactly 0.952.According to the membership functions of language variables by experts, the value of 4.76 within the 5-value range in the range defined for the "excellent" language variable, ie the success status of the organization's network management, has been calculated exactly 0.952.