درخت حوزه‌های تخصصی

The influence of disintegration processes on the development of regional trade agreements is revealed. Opportunities and threats to cooperation between Ukraine and the EU within the Deep and Comprehensive Free Trade Area at the state level, for enterprises and the population have been identified. To achieve the aim of the research, the method of hypotheses, the method of developing search questions and questionnaires, the method of expert questionnaire survey of government officials, business community and the scientific community were applied in combination with statistical methods of primary information processing and the software SPSS Statistics 23. The aim of article is to identify threats and opportunities of the Ukraine - EU Free Trade Area and priority forms of cooperation. Ukraine is exposed to disintegration tendencies and destabilizing political processes, influence of loss of control over the most industrially developed eastern territories, disruption and severance of established internal economic ties. The efficiency of cooperation forms in ensuring the stability of international economic relations is estimated. Based on results of the study, practical recommendations were developed for both enterprises (micro-level of international cooperation) and for the government (macro-level). In the context of digitalization and informatization in the global environment and the dynamic growth of the IT sector, international cooperation in this area is becoming especially important. According to the results of the study, Ukraine and the EU have mutual economic interests to develop cooperation in the IT field, which requires support and involvement of both parties in improving regulatory conditions and integration mechanisms.

Information technology is becoming a basic tool for many industries, as well as creating an opportunity for direct active communication of all market participants, which significantly increases competition. As a result, customers have a very large selection of goods and services, fairly easy access to them, and significant price diversification. All this leads to new requirements for modern marketing. Modern marketing significantly changes not only the functions but also the approaches to business processes. A highly competitive environment requires companies to use a system of interconnected marketing tools using an integrated marketing approach. The paper is devoted to investigating advertising prices and advertising strategies of Google. The list of major Google products is analyzed. The relevance of advertising strategies to goals, ad placement, message creation, budget constraints, and ad delivery is determined. The difference in advertising prices in different countries has been studied. The cost per click analysis of European countries is carried out. Using the DEA model analyzed advertisement efficiency by VRS technology and input-oriented efficiency for European countries.

The aim of the study is to develop a set of organizational and pedagogical conditions for integrated training of working teachers and students of pedagogical institutions of higher education to perform labor functions, highlighting the role of teachers in the professionalization of the educational process in a Smart Environment. The article considers the main directions of transformation of the role position of future teachers in the professionalization of the educational process. The article has presented structurally functional model development of role positions of teachers in the formation of professional competencies of students. The development of the role position of the teacher has considered in relation to his professional and personal development and self-awareness as a subject of the educational process under the influence of a Smart Environment. The mechanism of realization of such model has offered by the integrative program which provides integration of formal and informal education and formation on such basis of new competences and development of components of a role position of the future teacher.

In an EPS lesson, the student can learn in three different ways, including learning by doing, observing, or thinking; the last method will be the subject of our study, the objective of which is to show how a debate of ideas (sociocognitive conflict), between a group of students will make it possible to construct learning through the educational mediation of the teacher? So by verbalizing the problems encountered in learning situations and concretizing theoretical behaviors (proceduralization of knowledge), students will be able to learn in an autonomous and responsible manner (self-management). This expected result is one of the purposes of competence-based pedagogy as well as the pedagogical orientations, namely to train a citizen capable of developing powers of analysis and reflection and the ability to adapt (the national charter for education and training) Control groups were planned to facilitate comparison of the results. At the end of the experiment, we noticed that the students in the experienced groups made greater progress than those in the control groups. The progress that has been made by the experienced groups confirms the research hypothesis that the learning built by the students themselves through a collective project based on the verbalization of actions and problem solving is not only more profitable for the students but also for the teacher

Research in ​​educational innovation has generally focused on teaching practices. Innovation in our society carries many identities. In the collective imagination, it refers to our own representation of what is new. In our research work, we have focused on identifying the factors of innovation in the field of qualifying secondary education. We used a questionnaire of 78 items, structured in 5 areas: the conditions, the moments, the reasons, the domains, and the objects of experimentation of the new actions in teaching-learning. This questionnaire is administered to a sample of 149 teachers. We proceeded by a descriptive and exploratory research of mixed qualitative and quantitative type) The results of which showed the existence of personal factors and those which are in relation to the context and the working conditions in educational establishments, and which are points of reflection on the logic of school innovation. We can deduce that an analysis of the relationships that teachers have with innovation opens heuristic perspectives in terms of research and training in education.

This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitative method, stratified sampling technique and systematic sampling technique applied in this study to test the proposed hypotheses based on a sample of 500 first-year students in their first academic semester at 23 selected private HEIs in Kuala Lumpur and Selangor. Data analysis was carried out using smartPLS software. The analysis outcome of the focal study had expounded a significant positive relationship between the use of social media application and students' decision-making as a direct relationship. Thus, analysis of the structural model had further verified that hypotheses h1 of the focal study were accepted. The result shows a  significant positive relationship between social media application and students' decision-making indicated by a path coefficient of  0.630, t-value of 24.103, and p-value of 0.000.