درخت حوزه‌های تخصصی

Multicasting is an important operation in software-defined wireless sensor networks (SDWSNs). In this operation, a group of nodes specified by their unique node identification numbers is supposed to receive the same multicast message at the approximately same time, if possible. These nodes are termed as multicast members or multicast destinations. They need not be physically close to one another to form a group. The present article proposes an energy-efficient scheduler exclusively for multicast operation in the SDWSN environment. Based on the advantages provided by underlying network architecture, a router can efficiently schedule multicast packets belonging to various multicast sessions. This promotes greenery in the network and significantly increases the packet delivery ratio. These claims are supported and justified by the experimental results presented in this paper. As far as the authors know, there is no multicast packet scheduler in the literature of wireless sensor networks or WSN. SDWSN is a more advanced version, and no multicast protocol has yet been proposed for these kinds of networks. Therefore, while designing the present fuzzy scheduler, we kept in mind all standard multicast protocols in the WSN environment.

The article considers the main aspects of the use of digital platforms as a tool for the transformation of strategic consulting in public administration. The study substantiates the feasibility of using the results of consulting activities in the implementation of strategic objectives by the executive authorities at any level of government. The ways and methods of organizing consulting activities on the basis of digital platforms for the purpose of informational and analytical support of management technologies of public administration and civil service reform analyzed. Based on the results of the study, a model of using consulting services in the public administration system was developed. The criteria of efficiency of realization project management consulting in the public sector, based on digital platforms highlighted.

Globalization is one of the important elements of external environment of the enterprises, that is why it is defined to be the main object of this study. The main signs of globalization in international trade and the qualitative / quantitative changes caused are studied, in particular, attention is paid to the mutual exchange of resources to solve international problems, including environmental ones. The transformation of competitive / monopoly relations under the influence of globalization in the areas of levels of cooperation, the ratio of competition / rivalry, the dependence of competition on innovation, models of competitive behavior are analyzed. The impact of globalization on economic processes of influences redistribution in the markets between residents and nonresidents is investigated, the factors that cause changes in investment activity of nonresidents are identified, namely the direct relationship between changes in the index of economic globalization and the number of foreign enterprises in Ukraine. Based on the research, the identified exogenous factors are complemented by such factors as protection of intellectual property rights and prevention of abuse of intellectual property rights, and endogenous - as a relationship of decisive influence on businesses in specific markets, management awareness of the impact of their transactions on the market and others. It is concluded that globalization does not take into account the national characteristics of individual economies, the resource potential of development, but involves the use of existing benefits, respectively, those who want to become part of it must acquire certain exclusivity, disseminate relevant information, introduce innovation in enterprise management systems, show interest in cooperation with the relevant participant for the development of digitalization, social and economic transformations.

The motivation of this paper is to examine empirically the effect of social media marketing on value equity, relationship equity and brand equity on fashion apparel brand among Universiti Malaysia Kelantan (UMK) students who have high attributes of internet savvy’s and take delight in undertaking social media marketing. This study is backed by the use and gratification theory that creates desire for amusement and enhancement of information while people use social media marketing.  Data was collected by means of Google Form online survey from a total of 361 respondents. The simple random sampling approach was utilized to collect data from the respondents and data analyzed using the SPSS. The findings indicated that social media marketing activities, which are entertainment, interaction, trendiness, and customization had a positive effect on customers’ equity among students. The results confirm that social media marketing is one of the key success factors in enhancing customer equity. Further, the results showed that interaction is the first concern among the respondents. In other words, the communication between the apparel fashion brands industry with customers is important and helps to create relationships so that customers can get more information about them.

The aim of the study is to develop a set of organizational and pedagogical conditions for integrated training of working teachers and students of pedagogical institutions of higher education to perform labor functions, highlighting the role of teachers in the professionalization of the educational process in a Smart Environment. The article considers the main directions of transformation of the role position of future teachers in the professionalization of the educational process. The article has presented structurally functional model development of role positions of teachers in the formation of professional competencies of students. The development of the role position of the teacher has considered in relation to his professional and personal development and self-awareness as a subject of the educational process under the influence of a Smart Environment. The mechanism of realization of such model has offered by the integrative program which provides integration of formal and informal education and formation on such basis of new competences and development of components of a role position of the future teacher.