درخت حوزه‌های تخصصی

Purpose: Considering the role and importance of passion in elementary students, the present study was conducted with the aim of constructing and standardizing passion quotient test in elementary students. Methodology: This study was a descriptive from type of correlation. The population of this research was elementary students in District 5 of Tehran city in the academic year of 2019-20, which number of 500 people of them was selected as a sample by multi-step cluster sampling method. For passion quotient was prepared a researcher-made test (20 items) and its psychometric indices were examined. For this purpose, the content validity of the instrument was calculated by opinion experts, its structural validity was calculated by exploratory factor analysis by principal components method and its reliability was calculated by Cronbach's alpha and combined methods. For analyze data were used from SPSS-25 and LISREL-8.8 statistical software. Findings: The results showed that the content validity of the instrument was confirmed by opinion experts and its construct validity by factor analysis method indicated the existence of four factors of interest, sensation seeking, focus and intimacy in relationships. The reliability of total and factors of interest, sensation seeking, focus and intimacy in relationships with Cronbach's alpha method were calculated 0.94, 0.88, 0.70, 0.90 and 0.71, respectively and with combined method were calculated 0.96, 0.90, 0.88, 0.91 and 0.83, respectively. Conclusion: Passion quotient test with four factors of interest, sensation seeking, focus and intimacy in relationships had good validity and reliability. Therefore, it can be used to investigate and measure the passion quotient of elementary students to plan to improve their passion and motivation.

Purpose: The aim of this study was to present a model of personal self-efficacy of secondary school teachers Methodology: The method of this research was qualitative and the data theory theory paradigm model was used. The statistical population included experts, specialists, officials and experts on education and faculty members in the fields of educational management and psychology, Using purposive sampling method with maximum diversity to achieve theoretical saturation, 21 people were interviewed as semi-structured interviews. For validity and validity of the data, two methods of reviewing participants and reviewing non-participating experts in the research were used. The collected data were analyzed using MAXQDA software during three stages of open coding, axial coding and selective coding. Findings: The findings showed that 27 general categories within the framework of the paradigm model, in three categories of effective planning and evaluation, environmental conditions and respect and motivational and social characteristics of the job (causal conditions), in seven categories of constructive interaction and ethics Teaching skills and teaching competence, decision-making and problem-solving skills, teacher morale and perseverance, classroom management, student involvement and application of teaching methods (central phenomenon of personal self-efficacy of secondary school teachers), in four categories of management style and facilities, Students’ motivation and skills, competitive environment and successful models and characteristics of teachers (background conditions), in four categories: system inadequacy, economic and cultural problems, educational and attitude challenges, and processes and standards (intervening conditions), in five Creating dynamic self-efficacy structures and centers, encouraging and increasing teachers’ skills, improving teachers’ motivation and commitment, and establishing professional systems in education (strategies), in four categories: improving teacher satisfaction and relationships between teachers and students, improving the quality of education and Teaching, reducing burnout and improving mental health, modeling self-efficacy and improving performance (PIA) Mods) has been extracted. Conclusion: Teachers’ personal self-efficacy includes three components: self-efficacy for student engagement, self-efficacy for classroom management, and self-efficacy for teaching strategies

Purpose: The aim of this study was a comparative study of media literacy curriculum policy in the educational system of leading countries and Iran. Methodology: The approach of the research was qualitative approach and the method used in it was comparative-analytical method. The research population in this study included all valid scientific documents, including books, articles in specialized journals related to media literacy, from which the works related to the subject were selected using purposive sampling method and appropriate to the research objectives of the case. Were analyzed and data were collected by documentary method, Descriptive analysis method was used in data analysis. Based on the research question, a framework for data analysis was considered. Based on this framework, the required data from available resources were selected, organized, and then their similarities and differences were identified and compared and interpreted. Findings: Based on the results of this study, the concerns and views on content, necessities and goals of media literacy in different countries are largely similar and educational planners try to maintain their cultural identity in the use of different media. . The results also showed that media literacy has been considered as one of the most effective monitoring tools in the countries. Also, according to the results of the research, the most important differences between the selected countries and Iran in this regard was that the goal of these countries is to institutionalize the media literacy curriculum in an organized manner and in the form of codified policies and long-term plans, but in Iran. Although this issue has been emphasized in the upstream documents, due to the lack of sufficient infrastructure, lack of culture appropriate to the age of technology and teachers not being familiar with this knowledge, these conditions have not been provided and implementation in schools has been unsuccessful. Several years of implementation have not yet led to a successful indigenous approach and model for implementing this skill in schools. Conclusion: The results showed that the concerns and views on the content, necessities and goals of media literacy in different countries are largely similar and educational planners try to maintain their cultural identity in the use of different media.

Purpose : The present study was carried out aiming to identify the challenges and opportunities of virtual teaching during the Coronavirus pandemic from the perspective of teachers. Methodology : The present study was applied in terms of its purpose and qualitative in terms of its implementation. The statistical population includes middle school and high school teachers in the city of Dehloran during the 2020-2021 school year. The sample size was determined 18 people based on the principle of theoretical saturation and purposive sampling was used. The study was conducted through semi-constructed interviews and data analysis was done based on thematic analysis. The credibility of the findings was assessed using face validity (Five academic experts including two sociology professors, one psychology professor, and two curriculum design professors) and Cohen’s kappa agreement coefficient was used for reliability, for which a value of 0.88 was obtained. Findings : Findings show that 23 open codes and 7 axial codes (a globalized approach, parents’ experiences, the lower psychological and economic cost of virtual teaching, the constant nature of virtual teaching, the adaptability of pillars of the education system, a selective teaching method, and teachers’ social status) were identified as opportunities of virtual teaching. Also, 24 open codes and 8 axial codes (infrastructural factors, economic challenges, ambiguity about roles, lack of technological skills, lost motivation in teachers and students, the risk of teaching, and teachers’ competencies) were identified as challenges of virtual education during the pandemic. Conclusion : Given the uncertainty of when the pandemic will be completely done with, the continuation of virtual teaching is necessary and those in charge of education must seriously pay attention to the present challenges to improve its quality.

Purpose: Considering the role and importance of professional ethics in all organizations, including educational organizations, the purpose of this study was designing a pattern of extra-organizational professional ethics of deputies and heads of education districts. Methodology: The present study in terms of purpose was applied and in terms of implementation method was combined (qualitative and quantitative). The research population in both qualitative and quantitative sections were deputies and heads of education districts of Tehran city in 2018-19 academic years, which The sample size in the qualitative section according to the principle of theoretical saturation was estimated 20 people who were selected by purposive sampling method and the sample size in the quantitative section according to Cochran's formula was estimated 113 people who were selected by cluster random sampling method. The research instruments were semi-structured interview and researcher-made questionnaire whose psychometric properties were confirmed. Data were analyzed by methods of coding and exploratory factor analysis. Findings: The results of the qualitative section showed that extra-organizational professional ethics included 71 indicators in 14 categories of professional, ethical or normative, ethical knowledge, organizational strategies, education, managerial factors, resources, institutionalization, evaluation, staff, organizational culture, structure factors, organizational procedures or regulations and development of individual and organizational professional ethics. Also, the results of the quantitative section showed that extra-organizational professional ethics included 40 items in 9 factors of self-efficacy, scientific responsibility, individual ethics, managerial factors, organizational factors, job ethics, extra-organizational factors, social responsibility and belonging to scientific social, which two factors of self-efficacy and belonging to scientific social were removed from the pattern due to a factor load of less than 0.40. Finally, the pattern of extra-organizational professional ethics of deputies and heads of education districts was designed. Conclusion: According to the designed pattern of extra-organizational professional ethics of the deputies and heads of education districts, to promote the extra-organizational professional ethics in them can be improved the identified categories.

Purpose: Considering the role of marketing in the sale of various products, the aim of the present research was to investigate the impact of effective marketing factors on increasing film sales. Methodology: This was an applied quantitative correlational study. The study population included media producers, directors and experts in 2019. A total of 294 participants were selected using convenience sampling according to Cochran's formula. The data collection tool included a researcher-made 34-item questionnaire, the validity of which was confirmed by expert opinion and factor analysis, and its reliability was estimated at 0.83 by using Cronbach's alpha method. Data analysis was carried out using correlation coefficients and structural equation modeling methods in SPSS and LISREL software. Findings: The results showed that all nine subscales of effective marketing factors including evaluation and identification of the target audience, evaluation and identification of market opportunities, evaluation and identification of the topic, evaluation and selection of film elements, evaluation and selection of appropriate advertising strategy, evaluation and selection of appropriate promotion strategy, evaluation and selection of the appropriate distribution system and channel, evaluation and selection of the appropriate pricing strategy, and the use of methods, tools, and potentials to increase sales had a direct and significant effect on the increase in sales of social drama films (P<0.05). Conclusion: The results indicated the effective role of all marketing factors in increasing the sales of social drama films. Therefore, planning to use effective marketing factors to increase film sales seems necessary.