درخت حوزه‌های تخصصی

Purpose: Human ethics and behavior are so important that God has sent many prophets to human beings for ethics and religious education. Methodology: Ethical education of students is one of the main goals of education system; therefore, efforts are made to incorporate ethical themes and teachings in the students' lessons, especially in elementary school; because the elementary period is the period of children's upbringing. This research has been done using descriptive-analytical method, based on library studies and with the aim of examining ethics and ethical teachings in Persian reading books of the first to sixth grade of elementary school. Teaching ethical concepts to elementary students should be considered to have constructive effects while, avoid harmful consequences. Findings: The results showed that in the Persian books of the elementary school, many ethical topics had been considered and these teachings were among the ethical goals that had been approved by the Higher Education Council. Due to the greater impact of poetry, anecdotes and stories on the child's mind, most of these ethical teachings were presented to the student in the form of poems and stories. Conclusion: Studies conducted in the Persian reading book of the six grades of elementary school showed that elementary school students were full of excitement, emotion and feeling that the correct guidance of this passion and emotion could be fruitful in the direction of ethical teaching.

Purpose: Nowadays personal branding is considered a very important issue for specialists like the university professors, as one of the important classes of experts in the society, and the success criteria of personal branding activities is their perceived brand equity by the students. The purpose of present study is to investigate the effective factors involved in personal brand equity of university professors. Methodology: This is an applied study in terms of purpose and it is a survey-analytical study in terms of method. The statistical population consists of the students at Azad University Central Tehran Branch in Iran, Faculty of Management and the data were collected from 275 students using probability convenience sampling method. Structural equation modeling and SMART PLC has been used to test the hypotheses. Findings: The results show that competence of professors, the students' awareness of them and the instruction perceived quality by the students affect the professor brand equity through affecting the extent of attachment between the students and professors and the effect on the communicative variables such as commitment, trust and loyalty. Discussion: Today being good in what we are doing as an expert doesn’t pay off enough and we can’t expect others to know our competencies and respect that while we are not communicating those thing properly through personal branding. Findings show that university professors must take a good care of their awareness, competencies and perceived instructional qualities which all let them have higher brand equity through communicative variables and benefit a lot from that.