درخت حوزه‌های تخصصی

The increasing concern of consumers about the quality and safety of agricultural products all over the world has caused organic products to become one of the most popular options for healthy. The increasing trend and consumption of organic agricultural products has led to the increasing growth of the market of these products in the last two decades. Due to the importance of entering and gaining a share of this growing market, this study investigates the factors affecting the international organic products market entry and determines the appropriate strategy for entering it using structural equation modeling. The data of this study was obtained by collecting 90 questionnaires from producers of organic saffron, pistachio, and raisin products in the year 2021 with available sampling method in Khorasan Razavi province. The obtained results indicate that the variables of risk and motivation to enter the international market directly and the production and marketing ownership indirectly and through influencing the motivation to enter the international market, influence the international market entry strategy. Based on this, the appropriate strategy for entering the international market of organic products, indirect, cooperative and non-attendance strategies such as indirect export, contract production and joint investment was obtained. Therefore, it is suggested that the government should remove or reduce the risks caused by sanctions and obstacles to enter the market for the direct presence of organic product producers in international markets.

Knowledge, as one of the pillars of success, is an essential factor for innovation, production and economic growth. Knowledge management is a new strategy that organizations, would need that so as to increase their performance and success. In case companies don’t use knowledge management system correctly and at proper time, they would be either faced with failure or obliged to leave the arena of contest. Agricultural knowledge-based companies have a key role for the regeneration of the agriculture and increase of the employment of agricultural graduates in this field. As presently the challenge of managers is to provide a suitable environment for the growth of the human mind in knowledge-oriented companies that embrace a cutting-edge approach to knowledge management, wherein knowledge is tailored to fit the specific context, are poised for success. By fostering effective learning, this approach leads to enhanced performance and improved efficiency. In this study, many studies were reviewed and generations of knowledge management were analyzed with a paradigmatic approach. Almost 100 related books and articles were reviewed through archival research. The findings showed that knowledge-based companies should go from the first generation of knowledge management to the use of the fourth generation; that way the internet use, social networks, analytical tools, intelligent agents, etc., might have a great participation with one another, which leads to their stay in the contest scene, and their faster achievement of future-oriented and dynamic results. Therefore, it is suggested that agricultural knowledge-based companies have focus on transformational management and its characteristics.