درخت حوزه‌های تخصصی

After the Coronavirus diseases (COVID-19) outbreak, the Whole world witnessed the strangest buying behavior within the customers. Suddenly masks, hand sanitizers, and toilet papers became the priority list of the customers. High demand and lesser availability of essentials products like masks, toilet papers, and hand sanitizers create a chaotic situation inside the retail outlet's stores.  The buyer’s behavior and the chaotic scenario inside a retail outlet drew the attention of several consumer psychologists, academicians, and researchers. A panic buying situation is the most common behavior that exists in a time of crisis. This paper discusses the panic buying situation briefly during COVID-19. However, a few types of research and studies were captured in the panic buying behavior. The current study examined the factors that influenced the customers buying decisions during the COVID-19 outbreak and secondly, it examined to what extent the buying decision of a customer creates a panic situation. Furthermore, the study looked at the emotional and cognitive responses of the individuals which play a pivotal role in influencing customer decision making the journey. Qualitative content analysis and thematic methodology were considered for data analysis. The results indicated that fear and uncertainties were the key emotional responses; whereas rumors, fallacious thinking, and survivalist psychological were the key cognitive responses that influenced the customer decision journey.

This paper investigates the function of windcatchers in dry regions in Middle East and compares them in different fields in two areas including Yazd-Iran, and Egypt. The study exامینes windcatchers in these areas in terms of cooling system and forms, with different plans, forms, constituent components and decorations.Reassessment of windcatchers in these areas can shed light on these differences. Survey was carried out by systematic comparison sampling. Comparison of windcatcher components and performance in two areas of the Middle East can result in a comprehensive understanding of the differences in these two areas. However, to keep factors affecting windcatcher components constant, two windcatchers in two similar regions are investigated.Case comparison between windcatchers in Iran and Egypt in terms of the constituent components can be informative about the windcatcher architecture in two regions with similar climates and different cultures and can give us general knowledge of the issue. Findings of the research have shown that windcatchers have formed a cooling system in the Middle East traditional buildings and their primary function is conditioning using the wind renewable energy. The cooling system works in two ways: through displacement and displacement and evaporation. The latter has been particularly used for hot and dry climate. In hot and arid regions of the Middle East, the windcatcher shapes were determined according to the prevailing wind direction.