درخت حوزه‌های تخصصی

The first objective of the present study was to develop an inventory assessing EFL teachers’ professional identity perception (PIP) of technology-enhanced instructions (TEIs) during the COVID-19 pandemic. Based on the findings of a semi-structured interview administered with three teachers following their actual implementation of TEIs, a 55-item EFL teachers’ PIP inventory of TEIs was developed. The second objective was to investigate the construct validity and reliability of teachers’ PIP inventory of TEIs by gathering data from 157 Iranian EFL teachers. The Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Bartlett’s Test of Sphericity verified the suitability of the data for factor analysis. The results of Exploratory Factor Analysis indicated a nine-factor solution for the inventory items. Moreover, the PIP inventory of TEIs enjoyed a reliability of 0.77 suggesting a high reliability. Regarding teachers’ perceptions, various personal, professional, situational, and contextual aspects of professional identity were specified in relation to the implementation of TEIs in Iranian higher education. Some distinctive findings of this study comprised the society’s perception toward TEIs and the role of teachers’ pedagogical beliefs in the implementation of TEIs. This study has some implications for stakeholders to devote due attention to all aspects of teachers’ professional identity in the implementation of TEIs during and after the COVID-19 pandemic.

Nowadays, the prominent role of the customer in the global arena reveals the urgent need for proper management of customer relationships. This has led to a new shape of CRM known as Social CRM. This study analyzes data from 384 customers of sports facilities in the East Azerbaijan province of Iran using the structural equation model (SEM) approach. The findings revealed that the SEM used is a strong theoretical model for social CRM capabilities, customer-oriented management system (COMS), and social media technology use (SMTU). Moreover, the social CRM capabilities have a significant impact on customer relationship performance. From an academic perspective, this study helps to understand the experiences of customers of sports facilities during their interaction on social media and focuses on long-term customer relationships. From a sports management perspective, sports facilities should use the insights created through social CRM capabilities to guide effective sports marketing strategies toward customer relationship performance.

The advancement of artificial intelligence (AI) and its growing societal importance are reshaping decision-making processes and policy analysis roles. This study examines the readiness of manufacturing companies in Malaysia to embrace AI technology, considering its potential to enhance decision-making, productivity, quality control, job automation, and data analysis. Focusing on the Technology, Organization, and Environment (T-O-E) readiness framework, the research investigates the relationship between these dimensions and AI adoption readiness among manufacturing companies in Shah Alam, Selangor, Malaysia. AI adoption readiness serves as the dependent variable, while technological, organizational, and environmental readiness dimensions act as independent variables. The study applies the T-O-E framework to AI readiness and proposes a framework for assessing AI readiness at the manufacturing level. It identifies factors influencing readiness within the technological, organizational, and environmental dimensions, including relative advantage, compatibility, resources, competitive pressure, top management support, and government regulations. Through rigorous analysis, patterns, trends, and correlations are revealed, highlighting a significant link between the T-O-E readiness dimensions and AI adoption readiness. Notably, organizational readiness emerges as a key driver of AI adoption in Malaysian manufacturing companies. The results of this investigation have broad implications, offering suggestions to improve organizational preparedness and unlock AI’s potential benefits for businesses in the industrial sector. Additionally, the research lays the groundwork for further studies on AI readiness across various industries and international contexts. As AI becomes increasingly integrated into manufacturing processes, adaptive businesses gain competitive advantages on a global scale. These advantages include increased productivity, informed decision-making, streamlined quality control, improved customer satisfaction, and potential contributions to economic growth. The study concludes by recommending strategies to reinforce organizational readiness and emphasizes the need for future research to deepen understanding of AI adoption readiness in the manufacturing industry. The integration of AI technology offers benefits such as enhanced productivity, decision-making, quality control, and customer satisfaction, granting businesses a competitive edge in the digital landscape and increasing stakeholder interest.

As environmental issues become more prevalent, it is vital to incorporate ecological components into the curriculum to equip future generations with the necessary foundations to preserve and improve ecology. In light of this circumstance, many countries are compelled to include instructional approaches representing environmentally-based topics in textbooks. Nevertheless, whether the textbooks facilitate environmental education (EE) to promote ecological principles or foster students' competence in recurrent environmental concerns is ambivalent, particularly in the Indonesian context. The current study attempts to analyze the ecological verbal and visual contents engaged in Indonesian EFL textbooks. This study also unpacks the extent to which EFL textbooks in Indonesia accurately reflected the ecolinguistics perspective. Content analysis was employed in this study, adapting Stibbe’s (2015) ecolinguistics framework and Kress and van Leeuwen’s (2016) visual grammar theory. The findings revealed that EE in Indonesian EFL textbooks highlights the natural beauty and ecotourism locations while mainly disregarding ecological degradation. In contrast, EFL textbooks must emphasize contemporary world issues to cultivate positive attitudes and ecological consciousness among learners. Subsequently, these findings have significant consequences for the development of environment modules in Indonesian EFL textbooks.