درخت حوزه‌های تخصصی

Iran, as one of the preventive (health) tourism regions and hubs of the world, has potential preventive and health capacities. On the other hand, health tourism brings three times more currency than other areas of tourism, so it is necessary to recognize the factors affecting the attraction of health tourists in different regions of Iran. According to 9 tourist regions in this article, which include region 1 (separately 5 land management regions, which are regions 2 (East Azerbaijan, West Azerbaijan, Ardabil and Kurdistan), region 5 (Fars, Bushehr, Kohgiluyeh and Boyer-Ahmad), region 8 (Yazd, Kerman, Sistan and Baluchestan and Hormozgan), region 1 (Gilan, Mazandaran, Golestan and Semnan) and region 3 (Hamedan, Kermanshah, Lorestan and Ilam) which in terms of health in areas with natural resources and suitable climate Comparative advantage and priority (regions 2, 1, 3, 5 and 8), preventive tourism demand (health) was estimated by the almost ideal demand method. Based on the opinion of 226 preventive health tourists in 5 land management areas, the sensitivity of foreign preventive tourism demand (health) to the effective factors and types of health tourism expenditures is measured. The results in all 5 preventive tourism areas indicate the sensitivity of foreign tourists to various macro factors such as inflation and exchange rates, the amount of personal income can be captured. In addition, the variables of relative prices (exchange rate), transportation and travel costs, medical facilities, standard accommodation, health tourism facilities, accommodation costs, health services prices, cooperation between tourism agencies and medical centers are all It affects the demand of tourists. Also, foreign tourists are highly sensitive to costs and preventive expenses in Iran and less sensitive to other expenses such as transportation and accommodation services and other expenses.

The increasing number of domestic and international tourists and the steady increase in the revenue generated by them have led to establishment of tourism as one the most important and dynamic activities in today’s world. Numerous nations, with an increasing number, are realizing the fact that in order to improve their economic situation must become creative and come up with innovative solutions. Such innovation, which has gained importance and attracted attention of majority of the nations during the past two decades, is Virtual Tourism. Hence, due to the importance of the above facts majority of nations are attempting to promote their tourism by applying the necessary tools in the fields of computer and computer software to promote and propagate their assets in the best manner, across the globe.

Limiting the scope of Maritime English (ME) courses to nautical subject matters, due to the conventional views who define ME as the global language used at sea, may not be based on a real needs analysis of English for Specific Purposes (ESP) courses in ports and maritime related organizations. Utilizing a mixed-methods approach, this study aimed to challenge this traditional perception through conducting an ESP needs analysis in Ports and Maritime Organization (PMO) of Iran. All the 17 departments’ managers and/or their delegates were interviewed, then a researcher-made questionnaire which was developed according to the interviews was distributed among the experts (70 respondents). The deductive content analysis was used for analyzing the qualitative part, and the quantitative data were analyzed through descriptive statistics. It was revealed that the overall needs of PMO in terms of ESP does not concord with conventional nautical-based Maritime English courses, and it in fact encompasses a much wider variety of content areas such as “port economic, marketing and investment, legal, tariffs, agreements and contracts, education, research, strategic port administration, logistics” etc.