درخت حوزه‌های تخصصی

Trying to retain the employees as the main capital of an organization seems highly substantial for the survival of any organizations. There are several influential factors to retain them and prevent them from leaving. One of these factors is favoritism in the organizations. The study examines the effects of favoritism on employee’s intention to leave in government organization with the mediating roles of burnout and alienation. Having reviewed the literature and in light of “Adams' Equity Theory”, the data was collected using a standard questionnaire from a total sample of 379 employees. The data was then analyzed using the Structural Equation Modeling (SEM) technique using AMOS software. The results of this study revealed that favoritism, which was investigated with two variables namely nepotism and cronyism, would have a positive and significant effect on the staff leave. Furthermore, the mediating role of burnout and alienation for the impact of nepotism and cronyism on employee leave was confirmed. This study serves as a reference for favoritism management in Iranian government organization. The study provides several theoretical as well as practical implications.

The issue of proper career path development is important for employees in many organizations such as the education department according to the knowledge management model, so this study aims to design a career development model for female teachers based on the knowledge management model in the General Directorate of Education. Mazandaran province was done. The statistical population studied in this study consisted of all employees of the General Department of Education in Mazandaran province. Statistical sample size 269 people were selected through random sampling method through Krejcie Morgan table. In this study, Shine's career development and knowledge management questionnaire were used. The reliability of these two questionnaires using Cronbach's alpha was 0.75 and 0.78, respectively. For statistical analysis, SPSS software version 20 and pls3 were used and the alpha level was considered 05p 05 0.05. The results showed that the value of t in all paths between the research factors was equal to and greater than 2.58. As a result, there is a significant relationship between the main factors and their sub-factors in the conceptual-analytical model of the research and also the results showed that the fit of the general research model is appropriate and strong. In general, it can be said that between the first step of the career path with the second step of the career path, between the second step of the career path with the third step of the career path, and between the third step of the career path with the fourth step of the career path of teachers Employees of the General Department of Education of Mazandaran Province, in the conceptual-analytical model of career development path, there is a direct and significant relationship.

The research was conducted with the aim of designing a model of brand experience with the citizenship behavior of customers in the banking industry. The research method is qualitative and grounded theory, and it is considered fundamental in terms of its purpose. The statistical population of the research is Tehran banking industry managers with the highest education, experience, authorship, and ideas. In this research, unstructured and in-depth interviews were used to collect data and information. Data and information analysis were done through coding (open, axial, and selective coding) and MAXQDA software. In the end, a qualitative model is presented, which consists of causal conditions (Appropriate internet infrastructure, The emergence of new media, Creating a new form of communication, The proliferation of media, and Internet penetration rate), the main phenomenon (Branding, Brand experience, Brand personality, and Brand interest), intervening conditions (Building trust, Outsourcing, Customer behavior, Customer emotional attraction, Islamic banking, and Advertising), the contextual conditions(Customer behavior, Reproducibility of experience, Communication with customers and Notification), strategies (Accounting system, Systematic control, Low profit and help business, Electronic banking, Human Capital, Speed of service, Structure modification, Networking, Security, Creating competition and Personnel training) and consequences (Brand quality, Originality, Function, Customer satisfaction, and Customer loyalty).

The main purpose of this research is to identify and analyze the effective factors of establishing a knowledge-based city in less developed areas. The research method is mixed (qualitative-quantitative). To carry out this research, in addition to studying documents, the ground theory method with MAXQDA12 software was used to identify the effective factors. The statistical population in this research was all experts in the field of public management, urban management, economics, managers of knowledge-based companies, and managers of Sistan and Baluchestan governorate and Zahedan municipality, which was conducted after conducting 17 theoretical saturation interviews. Finally, open, central, and selective codes were extracted and in the quantitative part, Dematal technique was used to determine the effectiveness of the effective dimensions on the establishment of a knowledge-based city. According to the semi-structured interviews, 6 dimensions (cause, main phenomenon, contextual, interveners, strategies, consequences) and 15 components (core codes), and 69 indicators (open code) were extracted for the establishment of the knowledge-based city. The Finding showed that dimensions of development, skill and expertise, education and technology, infrastructure, internationalization, institutional factor, urban knowledge development, knowledge management, foreign policies, laws and regulations, cultural-native, knowledge-based city development, policies, domestic, cultural conflict, and urban geography, in order from high impact to low impact, as well as dimensions of urban geography, cultural conflict, internal policies, knowledge-based city development, cultural-native, laws and regulations, foreign policies, knowledge management, knowledge development urban, institutional factor, internationalization, infrastructural, education and technology, skill and expertise and development are respectively from high effectiveness to low effectiveness.

This study aimed to create an experience-based tourism model for creative cultural  attractions. This research is mixed in terms of methodology. In the qualitative part, the  qualitative content analysis method was used. The statistical population for this part was  experts who were selected by the snowball sampling method. The structural equation  method was used in the quantitative part. The second statistical population included  visitors to Tehran's creative cultural attractions; 384 samples were selected by random  sampling. The model was designed based on the research results. The desired model  consists of three parts before the visit, during the visit, and after the visit. Before the  visit, the individual characteristics, image, motivation, and visitors’ expectations directly  impacted the creative experience. During the visit, the creative experience directly  impacted the experiencescape and the memorable experience process, and the  experiencescape affected visitors’ memorable experience process directly. After the  visit, the visitor's memorable experiences directly influenced satisfaction and lasting  memories. This study's findings lead to creating creative experiences for visitors and  developing creative cultural attractions. The tourism industry policymakers can rank  creative cultural attractions by setting up a registration system for them, awarding  creative certificates to prominent attractions, and providing them with the basis of  progress