درخت حوزه‌های تخصصی

Purpose: The present study aimed to provide a model of a poststructuralist educational system based on rhizomatic philosophy. Methodology: This study is of a fundamental research type, and the research method was qualitative, specifically utilizing a synthesis research approach. The research environment included all published domestic articles (from 2010 to 2022) and international articles (from 2007 to 2023). Purposeful sampling was used in this study until data saturation was achieved, thus sampling continued until the necessary data for analysis were obtained (23 articles). Following the review of the selected article texts, data were obtained through a combined synthesis method based on interpretive and analytical approaches. Subsequently, concepts were categorized based on their similarities into central categories, and ultimately, core categories were identified by combining the central categories. Findings: The findings revealed that a poststructuralist educational system based on rhizomatic philosophy includes three dimensions: reengineering planning, technological teaching, and curriculum reading. Conclusion: Given that in rhizomatic thinking, hierarchy or other concepts that impose a structure are not possible, democratic structures should be established in determining the strategies and programs of the educational system to ensure the participation of all stakeholders and the utilization of all capabilities and resources.

Purpose: Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things. They can contribute to brand equity—by establishing the brand in memory and creating a brand image—as well as drive sales and even affect shareholder value. Methodology: This study aimed to investigate the integrated approach of marketing communications and its impact on tourism marketing in Soleimani Governorate. For the current study, an analytical descriptive technique employed to match the nature and circumstances of gathering reliable academic descriptions of the phenomenon's status quo while making initial assumptions.The sample size used for the study was 252 employees from the population selected at tourism organizations.The researcher used a range of statistical methods using the SPSS program and Amos Program in order to analysis data.The study showed that integrated marketing communications have become one of the most important factors on which various tourism companies rely to attract tourists, in line with the development in the surrounding environment, the aspirations of tourists and changes in the ways they deal with tourism programs.Integrated Marketing Communications is the link between tourism institutions and their target audience of tourists. Where the tourism activity is based on the role of integrated marketing communications in introducing tourists to the tourism potentials and potentials that the region enjoys. Findings: The results showed that there are no significant statistically differences among the researched organizations towards the study variable according to the difference in all their personal characteristics: gender, age, academic qualification, and years of experience. Conclusion: The results of the statistical analysis of the field side showed that more than half of the respondents in the surveyed tourism companies in the city of Sulaymaniyah in the Kurdistan Region of Iraq are males compared to females.

Purpose: Given the educational mission of universities in Iran, paying attention to the ethical component in the education and training of human resources is essential. Therefore, the preparation and validation of a native instrument for assessing the professional ethics of the educational staff appears to be necessary. The aim of this study was to construct and normalize a scale for assessing the professional ethics of faculty members at Farhangian University. Methodology: The present study was a sequential exploratory mixed method research. For this purpose, a sample of 267 faculty members and staff of Farhangian University in the northwest of the country was selected using a cluster sampling method. The research instrument was a researcher-made questionnaire. For data analysis, in addition to descriptive indices, Cronbach's alpha and retest methods were used to assess reliability, and factor analysis, content validity, and convergent validity methods were used through SPSS-V22 and Lisrel-V8.8 software. Findings: Based on the results of the exploratory factor analysis, using varimax rotation, honesty, justice, respect, responsibility, adherence to laws, loyalty, and preservation of human dignity were identified as components of professional ethics among faculty members of Farhangian University. Conclusion: Overall, the results showed that this scale has satisfactory reliability and validity in assessing the professional ethics of faculty members.

EU has developed a plethora of initiatives to deal with the southern shores of the Mediterranean Sea. From Euro-Mediterranean Partnership (EMP) and the so-called Barcelona Process to European Neighborhood Policy (ENP) and Union for the Mediterranean (UfM), different regional programs have been implemented in the Mediterranean region. The diversity and increasing number of countries involved have led to a feel of Mediterranean bazaar with diverging directions. Thus, one question appears to remain unanswered: In what ways have ideational foundations affected the EU initiatives in the Southern shores of the Mediterranean Sea? The research hypothesis states that differences in ideational foundations of the Mediterranean powers, namely, France, Italy and Spain, in moments of crisis have led to the multiplication of initiatives and brought in at times conflicting arrangements between the north and the south of the Mediterranean Sea. The research question was answered under the Constructivist Institutionalism using the qualitative methodology of content analysis.  Research findings reveal that when confronted with moments of self-doubt (crisis), each of the Mediterranean powers has effectuated an institutional change according to its established ideas and cognitive filters.

Purpose: After-sales service includes a wide range of services and provides the basis for a long and easy use of the product. The present study was conducted with the aim of designing a curriculum model for after-sales service in the automobile industry in Iran. Methodology: This was a mixed exploratory study (qualitative and quantitative). The research population in both the qualitative and quantitative sections were the CEOs and after-sales service assistants of the automobile industry, training managers and technical experts of the automobile industry, and according to the principle of theoretical saturation, 18 of them were selected as a sample using the snowball sampling method. The research tools were demographic information form and semi-structured interview with experts, the data of which were analyzed in the qualitative part with open, central and selective coding method in MAXQDA-10 software and in the quantitative part with exploratory factor analysis method in Smart PLS-3 software. Findings: The findings showed that the after-sales service curriculum model of the automobile industry in Iran had 61 indicators in 6 categories of efficient and effective management, skilled and trained human resources, use of new technologies, training development, evaluation and customer satisfaction. Other findings showed that the after-sales service curriculum model of the automobile industry in Iran has 57 items (removal of 4 items due to factor loading less than 0.40) in 6 factors of efficient and effective management, skilled and trained manpower, use of new technologies, It was the development of training, evaluation and customer satisfaction. The validity of the factors based on the factor loading was higher than 0.60, the convergent validity was higher than 0.50 and the average variance extracted was higher than 0.70, and the reliability was higher than 0.80 with Cronbach's alpha method. In addition, the 6-factor model of the after-sales service curriculum of the automobile industry in Iran had a good fit and the effect of the said model had a direct and significant effect on all 6 factors (P<0.05). Conclusion: Managers and planners of the automobile industry and its after-sales services in Iran can use 6 categories of efficient and effective management, skilled and trained manpower, use of new technologies, training development, evaluation and customer satisfaction to improve the after-sales service curriculum. car industry to use.