درخت حوزه‌های تخصصی

Purpose: Considering the role of marketing in the sale of various products, the aim of the present research was to investigate the impact of effective marketing factors on increasing film sales. Methodology: This was an applied quantitative correlational study. The study population included media producers, directors and experts in 2019. A total of 294 participants were selected using convenience sampling according to Cochran's formula. The data collection tool included a researcher-made 34-item questionnaire, the validity of which was confirmed by expert opinion and factor analysis, and its reliability was estimated at 0.83 by using Cronbach's alpha method. Data analysis was carried out using correlation coefficients and structural equation modeling methods in SPSS and LISREL software. Findings: The results showed that all nine subscales of effective marketing factors including evaluation and identification of the target audience, evaluation and identification of market opportunities, evaluation and identification of the topic, evaluation and selection of film elements, evaluation and selection of appropriate advertising strategy, evaluation and selection of appropriate promotion strategy, evaluation and selection of the appropriate distribution system and channel, evaluation and selection of the appropriate pricing strategy, and the use of methods, tools, and potentials to increase sales had a direct and significant effect on the increase in sales of social drama films (P<0.05). Conclusion: The results indicated the effective role of all marketing factors in increasing the sales of social drama films. Therefore, planning to use effective marketing factors to increase film sales seems necessary.

Purpose: the aim of the present research was to present an aggression prediction model in teenagers based on family cohesion and communication patterns with the mediating role of resilience. Methodology : this cross-sectional study was of correlation type. The research population consisted of second grade high school students of Tehran city in academic year 2019-2020. The research sample consisted of 500 individuals chosen through multistage cluster sampling method. They responded to the following instruments: Novaco Anger Scale and Provocation (Novaco, 1986), communication patterns (Ritchie and Fitz Patrick, 1990), family cohesion (Olson et al., 1985), and resilience (Connor and Davidson, 2003). The data were analyzed by Pearson correlation coefficient and structural equations modeling in SPSS and AMOS 22. Findings : the results showed that the aggression prediction model in teenagers based on family cohesion and communication patterns with the mediating role of resilience had good fit. Further, conformity-oriented communication pattern did not have a direct significant effect on resilience and aggression in teenagers and indirect significant effect with the mediating role of resilience on aggression in them (P>0.05). However, the conversation-oriented communication pattern and family cohesion had a direct significant effect on resilience and aggression in teenagers as well as indirect significant effect with the mediating role of resilience on aggression in them (P<0.05). Conclusion : according to the obtained results, for reducing aggression in teenagers, the extent of conversation communication pattern and family cohesion can be promoted in them through organizing educational workshops.

Purpose: The present study aims to study the Diagnosis of extracurricular Courses of Sport in the Educational system through employing Weisbord’s Model. Methodology: The descriptive – survey method was employed. The statistical population was all sports teachers in North Khorasan Province who were 750 people. Based on the kerjeci & Morgan table, 256 sports secretaries were identified as the sample. The data gathering tool in this research was a researcher-made questionnaire with 22 questions, whose questions were designed based on the Weisbord’s design. The face and content validity of this questionnaire were evaluated using the opinion of the university experts. In order to study the construct validity of this questionnaire, exploratory factor analysis was used. Cronbach's alpha coefficient was used to determine the reliability of the questionnaire. The reliability of this questionnaire was 0.87. The statistical methods used in the present study included the K-S test, exploratory factor analysis, and T-test. All data analysis was done in SPSS software version 22. Findings: The results of this study showed that the identified complications in accordance with the webs board pattern in the present study, explained 75.25% of the total variance of the questions. The number of complications detected in the research includes the Weisbord’s Model in all dimensions and domains below the average level of 3. Considering the significance level below 0.05, it can be stated that these complications are in poor condition. Conclusion: The results of the present study showed that there are some complications in post-exercise training programs in education, all of which are in poor condition. The results of the present study indicated that goals, structure, rewards, useful mechanisms, communication, and leadership are all complications of the post-training exercise in education that all of them are in undesirable conditions.