درخت حوزه‌های تخصصی

Purpose- The purpose was to measure the social capital of rural settlements in Hassan Abad rural district of Islamabad-e Gharb as well as ranking and leveling the villages under study was based on social capital. Design/methodology/approach- The study was applied, quantitative, and survey, where documentary study and field research were used for data collection. The documentary method was used in problem statement, theoretical foundations, and the literature. The data were collected from the villages using field research and the questionnaire tool. SPSS software was used in statistical analyses. It is worth mentioning that the field operations were done by direct questioning. Findings- The villages examined were categorized into three levels of high, medium, and poor in terms of social capital. Out of 22 villages examined, 9 villages (40.90%) were considered to have high social capital, 5 villages (22.73%) medium, and 8 villages (36.37%) poor social capital. Moreover, Siah Khor Village with 128.44 was in the highest rank whereas Kamar Zard Village with the score of 114.09 was in the lowest rank. Research limitations/implications- In the present study, there were some problems including, scarcity, sometimes the lack of comprehensive information resources, limited access to the resources, scattered villages, the lack of appropriate access routes, low cooperation, and sometimes the lack of cooperation between some organizations and institutions. Practical implications- In sum, one can state that some significant ways to strengthen social capital. They were the presence of local authorities in the villages, holding forum meetings with villagers and presenting performance report to the people, using education and increasing the awareness of villagers about the importance of participation and its role in society, strengthening the norms and values and promoting them. Originality/value- Local planners and institutions associated with the village can use the results.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.