درخت حوزه‌های تخصصی

Purpose- Villages are full of new and undiscovered opportunities that can be explored in a timely manner to create opportunities and new businesses for the villagers. In this regard, those approaches are sustainable that, due to changes in technology and the market, constantly assess market and technological needs and provide a more appropriate employment model. To this end, development through business clusters has recently been considered by economic and industrial policies. Design/methodology/approach- The main purpose of the study was to investigate factors affecting rural tourism cluster development via a quantitative approach.  The statistical population consisted of two groups of experts in Hamadan province with 21 individuals and 360 rural households. A total of 185 rural households were randomly selected using the Krejcie and Morgan table. This research was an applied research that investigated the contribution of each independent variable in explaining the dependent variable (rural tourism cluster development) using structural equation modeling through Smart PLS6 software. Findings- The results showed that in the structural model of research, the highest effect (β=0.420) belonged to institutions on rural tourism development and the relationship was positive and significant. In total, 56 percent of the dependent variable of tourism development in Ashtaran village is explained by four factors: institutions, tourism infrastructure, economic capacities and tourism services.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.

Purpose- The purpose of this study is to present a framework for studying the consequences of rural tourism entrepreneurship development. Design/methodology/approach- The type of study is applied Research and descriptive-exploratory in essence. Data collection tool was a researcher-made questionnaire and the validity of the questionnaire items was confirmed by experts and its reliability was confirmed by Cronbach's alpha (.876). Based on statistical population of experts, local managers and owners of tourism complexes in the villages of Darram and Chavarzgh counties that were selected through purposive non-probability sampling method, 277 households were selected from the owners of tourism complexes and practitioners related to tourism activity. The field-library data collection and data analysis were performed using SPSS software and Structural Equation Modeling (SEM) using AMOS software. The relevance of the four factors affecting the outcomes of rural tourism entrepreneurship development is discussed. Finding- The results show that the extent of the impact of independent variables of entrepreneurship on tourism development outcomes in the study area, respectively, are the indicators of the opportunities created by the growth and development of entrepreneurship with 0.98 as the first rank and the most influential, socio-economic value creation index of entrepreneurship with 0.87, which is ranked second, innovation and creativity index is ranked third with 0.43 and finally, environmental entrepreneurship index of tourism entrepreneurship is 0.38 and is ranked fourth. Practical implications- The formulation framework for evaluating the implications of tourism entrepreneurship development presented in this study has a meaningful and acceptable explanation in the study area.

Purpose- Due to its special geographical location in the arid and semi-arid climate belt of the world, Iran suffers from water scarcity and limited usable water resources, notably considering the population growth and increasing demand for water and food. High water consumption in agriculture as one of the main water use sectors is estimated as 90% of total water, thereby necessitating consideration of water conservation methods. However, there are a number of barriers to use the current water conservation practices. Thus, the present study aims to investigate the barriers to equipping agricultural lands with the new irrigation technologies in Shahrabaad rural district, Bardaskan city. Design/methodology/approach- This is an applied study in terms of purpose and descriptive-analytical in terms of method, carried out using the random sampling method. The sample size was 338 households in the research area which was determined using Cochran's formula. Data were collected based on field and library studies. The validity of the questionnaire was confirmed by university professors and experts. The reliability coefficient of the questionnaire was 0.78 using Cronbach's alpha coefficient. Moreover, the TOPSIS fuzzy model was used to rank the villages in terms of the effect of barriers to using the new irrigation technologies, and SPSS software was used for analyzing the research questions. Findings: Results showed that the economic dimension was the most important barriers to using the new irrigation technologies. In addition, low-socioeconomic status of the farmers and small loans are the most prominent barriers to equipping agricultural lands with the new irrigation technologies in the research rural district. Research limitations/implications - unavailability of statistical information when referring to the agricultural jihad and the governor’s office, and completing the questionnaire, depending on the subject at the village level, is one of the main challenges of the present study. Practical implications - Given the specific research findings, it is necessary for agriculture and water policy-makers take serious measures concerning the incentive (low-interest and long-term loans, micro-land integration and the like) and punitive (imposing restrictions on traditional land users and stipulating other supports to change the irrigation method) instruments, because otherwise water restriction and the consequences of water scarcity will be challenging in  many areas and even may lead to a serious crisis. Originality / value: This study is prima facie significant in terms of statement of the reasons for the barriers to equipping agricultural lands with the new irrigation technologies from the users' perspective and then, in terms of a more detailed analysis of the research findings to change the implementation of traditional irrigation methods.

Purpose- The present study focuses on introducing ghetto tourism; the main objective of this study is to introduce some villages in Isfahan Province as ghetto tourism destinations with emphasis on religious minorities. Since the emergence of niche tourism needs the study of its place, the present study is designed to identify the strengths, weaknesses, opportunities and threats of Isfahan Province for the prosperity of ghetto tourism. Design/methodology/approach- To this end, SWOT and QSPM methods were used in this study. It is noteworthy that the data were collected through snowball sampling technique. The results of this study illustrate that Isfahan Province is strategically located in the aggressive area due to the internal and external factors affecting ghetto tourism, and strategies such as market development, concentric diversification, market penetration and product development can be used to boost rural tourism in Isfahan Province. Finding- According to QSPM results, it can be concluded that holding more conferences regarding the cultural bridge of Iran-Armenia-Georgia among the market development strategies, organizing the festival of culture of minorities among the concentric diversificationstrategies, and holding a tour of visiting the ghetto villages of Isfahan among the market penetration strategies have the highest priority for ghetto tourism development in Isfahan. And the proposed strategies do not differ much in terms of priority and attractiveness for product development.

Purpose- The growing attention to rural development issues has created a strong trend in related scientific communities, as over the last few years one can see the traces of this thinking in many relevant scientific trends. One of the most important relevant subjects was job creation using the resources available in rural areas in line with their industrialization and the emergence of agro-processing industries. Spatial distribution of rural industries, spatial justice and their fair distribution based on the distribution of rural settlements have been among the most important concerns in this field. Therefore, the present study aimed to investigate the distribution of agro-processing industries with a spatial approach in rural areas of Gilan Province.  Design/methodology/approach- This research is an applied one conducted in a descriptive-analytical method. The collected data were analyzed using the average nearest neighbor, multi-distance spatial cluster analysis, mean center and standard deviational ellipse. Results showed that industries in rural areas of Gilan Province have been located in clusters. Finding- That is, their sites were selected with an eye to favorable conditions such as proximity to cities, population centers and markets, access to infrastructure, proximity to political and decision-making centers, access to major roads, access to more raw materials and cheaper agro-processing industries. Such industries are often located in the counties of Rasht, Rudsar, Astar, Talesh, Lahijan, Langrud and Sowmehsara. Therefore, the officials in charge should make plans to establish agro-processing industries in a more scattered and diverse manner in Gilan Province.    

Purpose - Niche tourism refers to how to use a particular tourism product tailored to the needs of a particular segment of the market. Places with niche tourism products are able to achieve a high position and consolidate their future position in the tourism market. This type of tourism helps distinguish tourism products by creating an image of the destination and helping compete in the increasingly crowded environment of the tourism market. This paper investigates and analyzes the niche tourism attractions in Ghaleh Rudkhan tourist destination village using activity-based segmentation, the attitudes of the host community in dealing with niche tourism development, and the ability to implement tourism projects and socio-economic factors influencing tourism development in the region, which eventually offers solutions to overcome the current and potential challenges in the study area. To collect the data, interview-based methods, focus group interviews, individual observations and analysis of the documents obtained from different sources were used. Design/methodology/approach - A questionnaire was designed and distributed among 383 tourists and 190 rural employees. The data of this study were mainly evaluated using thematic and content analysis methods. Besides, we have also introduced the niche tourism potentials and tourism activities in the region. Finding - The results show that thanks to the economic and social opportunities, local communities support tourism development in Ghaleh Rudkhan; however, the challenges associated with tourism marketing, event management, uncertainty of private sector investors and environmental issues must be addressed through a participatory approach.