درخت حوزه‌های تخصصی

Purpose- Rural tourism, in the perspective of developed economies, is considered as a context-based experience that has a broad range of attractions. Also, it can increase the opportunities to provide services to local communities. Thus, their maintenance has become an integral part of the rural economy. In this regard, the study explored the understanding of rural tourism development in Rudbar County, Guilan province. Design/methodology/approach- This study, in terms of goal is applied-developmental, in terms of paradigm is qualitative, and in terms of method is a grounded theory which is based on an inductive approach. The statistical population consisted of two groups of key rural informants and tourists of Rudbar County. Using a purposive sampling, 18 people were selected by snowball method and data were collected applying in-depth and semi-structured interviews, reaching saturation. To analyze the narratives, three stages of open, axial and selective coding method were used. Findings- Findings showed that the vital commodities of rural tourism in Rudbar are the supply of a mixture of tourism approaches such as ecotourism, agrotourism and participatory approaches such as the view of scenic byways. In the elevated villages near Darfak peak, the commodities are long hiking or cycling alongside Sefidrood River as well as heritage areas. Also, in the development of rural tourism in the study area, the categories of products of the destination, space opportunities of the destination, infrastructure of the destination, cultural support and beliefs of the destination, responsible participation of the destination, cultural acceptance of the destination, marketing for the destination, human capital of the destination, employment in the destination were important. The most important category (core category) was known as "tourism product development policy". Research limitations/implications- Lack of proper access to infrastructures such as mobile coverage accessibility, Internet and accommodation opportunities, frequent cut-offs of tap water in some villages for long hours, and access to tourists and key local informants were among the problems in the way of this study. Practical implications- In order to achieve the development of rural tourism, it is suggested that special attention be paid to the development policy of Guilan tourism product supply in different dimensions. Since most of the incoming tourists to Guilan are nature tourists, increasing the village's service such as improving mobile and Internet access, improving the village's water and electricity quality, travel agency offices and active tour operators in the villages, automobile repair shops, local food restaurants and eco-resorts are vital. Originality / Value- A grounded theory systematically examines phenomena in their natural state in the form of regular steps. In this method, generalization is not the purpose. Instead, the goal is to understand the phenomenon and its various dimensions.

Purpose- This survey research was conducted with the aim of assessing the rural residents' support for tourism development and their effective factors in the tourism target villages in the Central District of Firoozabad County. Design/methodology/approach- The statistical population of this study was resident household heads. Using Bartlett Table, 155 households were studied by simple random sampling method. The data gathering tool was a researcher-made questionnaire which its validity and reliability were confirmed. Findings- Based on the findings, the residents were categorized into two groups of committed supporters and passive supporters according to their support for tourism. The results of the logistic regression model showed that the perception of social, economic and environmental impacts is directly (positively) significantly predictive of the residents' support for tourism development. The highest coefficient of the logistic regression model was related to the perception of social impacts (with a coefficient of 10.661) as compared to the economic impacts (with a coefficient of 8.659) and the environmental (with a coefficient of 7.683). In addition, in 95.5% of the cases, the function can correctly measure levels of support for rural tourism. The accuracy of the model was also confirmed through the ROC curve. Research limitations/implications- Difficulties in completing the questionnaires due to the number of the tourist arrivals and people's occupations, the reluctance of some households to respond because of the distrust resulting from the location of the village in the palace privacy, and the problems encountered in this regard, which were resolved by the researchers' frequent visits to the area and acquiring the villagers' trust. Practical implications- In addition to improving the resident's perceptions of environmental impacts, further attention must be paid to improving the residents' perceptions of economic and social impacts. Originality/value- The development of tourism industry is heavily dependent on the participation and support of local residents. Improving the residents' perceptions of the impacts of tourism will lead to more residents' support for the industry, thereby, be paid more by tourists in the area, and recommend destinations to others and their desire to return to the area.

Purpose- The project of valuable rural texture was proposed with the aim of rehabilitating the tourist villages with valuable physical features. Since the project aimed at developing tourism in tourist villages and preserving the local and cultural features of these areas, conducting a research to study the dimensions and effects of rehabilitation of valuable rural texture on rural tourism was of great importance. Therefore, the present study aimed to study the rehabilitation of valuable rural texture and its effect on tourism in the village of Hajij, Kermanshah, Iran. Design/methodology/approach- The two groups of population involved in rehabilitation of the rural residential texture were the local people and the tourists. The tools used in this study to collect data were applied, quantitative, and survey methods. The statistical population consisted of 300 tourists and 95 local people. Findings- The results showed that the rehabilitation of rural valuable texture had positive effects on development of rural tourism. The four variables of attraction of tourists, providing local services to tourists, affecting the performance of governmental and non-governmental organizations and institutions, and the advertising role of rehabilitation of dilapidated texture have been influenced by valuable textures. Local people and tourists were satisfied with the rehabilitation project and reported its great effect on the village. Practical implications- This study showed that the rehabilitation project of rural valuable texture caused harmony and agreement between the village's new texture and body and its traditional and local texture. Furthermore, rehabilitation of valuable texture gravitated the tourists' attention to the village and increased local employment. Nonetheless, there were challenges to the rehabilitation project of valuable rural texture. One of the most important challenge was the adverse effect of rural tourism on the village's environment, causing pollution and destruction of natural environment.

Purpose- To identify and prioritize factors influencing the creation of rural entrepreneurship opportunities in Iran Design/methodology/approach- A deductive approach was adopted. In this applied research, a mixed method was employed, which consisted of a descriptive-analytical method and a survey. The main data gathering tool was questionnaire. The research population comprised of university professors specialized in the field of rural entrepreneurship, rural entrepreneurs, rural managers and rural experts (n=30). In the first step, based on a review of literature, indicators influencing the creation of entrepreneurial opportunities were identified, and then the ANP-DEMATEL was used for evaluation and prioritization of the indicators. Findings- Based on cause-effect chart, the economic and infrastructural factors were assigned to the category of causes and individual, socio-cultural and political factors to the category of effects. On the other hand, the economic and political factors had the highest and lowest interaction with other factors, respectively. The results of the integrated analytical network process (ANP) and DEMATEL method showed that the economic factor had the greatest effect followed by infrastructural, sociocultural and individual components (with slight weight difference). The political component with the value of 0.1253 not only had the lowest importance, but was significantly different from other factors in terms of weight values. Research limitations/implications- Measuring the effects of factors influencing the creation of entrepreneurial opportunities along with their interrelation and mutual impact using a system approach or ISM technique. Practical implications- Given the myriad of problems affecting rural areas, such as unemployment, migration of rural labor to urban areas and diminished sense of belonging, among other things, it is essential to pay greater attention to entrepreneurship and its implementation to achieve sustainable rural development. Besides, by identifying the root causes and factors influencing rural entrepreneurship, it is possible to offer solutions for organizing entrepreneurship. If policy makers, planners, and rural managers adopt these strategies, sustainable rural development could be reinforced. Originality/value- Providing the most important indicators influencing the creation of rural entrepreneurship opportunities, prioritizing and measuring the impact of those factors on each other using ANP-DEMATEL method. In particular, the results of this research can benefit managers and decision makers in the field of rural entrepreneurship. The results can also be beneficial to universities, higher education institutions and students.

Purpose - Agro-tourism and the development of farm-based tourism businesses have emerged as a creative and innovative approach to rural tourism, which exploits the potentials and capabilities of agricultural activities as unique opportunities for employment and development and poverty alleviation. The purpose of this study is to identify opportunities and areas for Agro-tourism development in rural areas of Tehran Province. Design/methodology/approach - This is an applied research that adopts a descriptive-analytical approach. The statistical population of the study consisted of the rural areas of Tehran Province, of which 8 towns and three villages from each town were selected as the sample. Data collection was conducted using both library and field survey methods; however, the main focus of the research was on field studies, which involved a questionnaire and face-to-face interviews. The questionnaires were prepared for three groups of villagers, tourists, and officials separately. The sample size for villagers was determined using Cochran formula (n=261). Also, since the exact number of tourists and officials was not known, the sample size of these two groups was selected using purposive method (n=31 and n=20, respectively). Data were analyzed using descriptive (mean and frequency) and inferential statistical methods (Chi-square test, one-sample t-test and Mann-Whitney test). Findings- The results suggest that government support and infrastructure improvement, the organization of local festivals related to farm products, the participation of tourists in harvesting, the direct presence of tourists in farming, job creation, and promotion of rural income levels are the most factors that influence Agro-tourism development in rural areas of Tehran Province. According to the results, showed all respondents agreed on the positive impact of the studied measures on Agro-tourism development.

Purpose- The irrigated wheat farms of Doroudzan District in Marvdasht County, Fars Province face agricultural water deficit challenges due to mis-management of water resources. This research aims at investigating water conflict strategies among the irrigated wheat farms of Doroudzan Dam Network. Design/methodology/approach- The study was descriptive regarding its nature and used survey research procedure. The statistical population included 803 wheat farmer households residing in Ramjerd 2 and Abarj Dehestans in Doroudzan District. According to Krejcie and Morgan's (1970) sample size table, the samples were 260wheat farmers selected based on simple random sampling technique. Systematic questionnaires were used to collect data by means of face-to-face interviews. The validity of the questionnaire was confirmed by a panel of experts, and a pilot study was also done to assess the reliability of the questionnaire. The estimated Cronbach's alpha coefficients were between the accepted range (i.e. 0.50 - 0.75) for the different measures used in this study. Findings- Results revealed that the most prevalent conflicts were intra-group conflicts among the counterparts. Verbal conflicts were the current form of water conflicts regarding the conflict intensity in the region. Physical attacks and third party (police) controls were placed in the second and third position. The results of cluster analysis indicated three clusters of farmers; “educated aggressors”, “low-literate aggressors” and “peace-oriented farmers”. All the clusters were statistically different regarding their demographic characteristics (age and education level), farming-system portfolio (area under cultivation, annual income and cost) and water conflict in response to water shortages. According to the contingency table, collaboration strategy was the prominent conflict management strategy among the three groups followed by compromising strategy. Research limitations / implications- The lack of institutional support to get information on conflict attacks among the rural residents and the time-consuming nature of the survey study are the most important challenges in this study. Practical implications-According to the findings, it is of prominent importance to provide the context of problem solving with counterparts. As a result, it needs more attempts to share all the stakeholders’ interests to reach a common decision. It seems that reaching a satisfactory solution needs drawing out different parties’ expectations to help them get organized through collaboration. Originality/value- Numerous studies have been carried out on water deficiencies. However, this study is the first in the context of rural settlement and valued based on the analysis of the conflict management strategies among famer groups that has not been addressed in previous studies.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.

Purpose: Today, many scholars believe that accelerating the exchange of knowledge and information with emphasis on the central role of knowledge and science is crucial to achieve comprehensive development. In fact, a knowledge-based society is recognized as a paradigm for development. Investing in knowledge-based foundations in the rural areas can also lead the rural community towards the future and play a role in national and international arenas. The purpose of this study is to model structural equations affecting knowledge-based realization in Dehkhoda Village in Hamidieh County. Design/methodology/approach: The design of this study is of applied-theoretical type and adopts a descriptive-analytical research method. Research data were also extracted from library resources and field surveys. For this purpose, by visiting statistical centers and exploring through statistics, a comprehensive dataset was compiled for the research along with a self-administered questionnaire. The population of this study were the residents of Dehkhoda Village inhabiting permanently in this village in 2018 (n=1980). Of this statistical population, a sample size of n=321 was selected using Cochran formula for rural community. Pearson correlation coefficient, single sample T, multivariate regression and path analysis were used to analyze the data and test hypotheses. These tests were performed using SPSS.22 and Amos software. Findings: The results suggested that information and communication technology (ICT), education, management, government agencies and NGOs (as independent variables) were positively and directly related to knowledge-based realization (as dependent variable) in Dehkhoda Village. SEM indicators also exhibited that the model developed in this study is backed up by the research data, with all indicators confirming the utility of the SEM. According to the results of research, it can be argued that public satisfaction with management indicators, government and non-governmental organizations is higher than average, whereas satisfaction with ICT and education is lower than average. Practical implications: Rural knowledge-centeredness requires decentralization, reduction in government tenure, the reinforcement of voluntary and non-voluntary public institutions in villages, the modification of rural management laws and regulations to create and integrate rural management system, the assignment of a large portion of the government's executive duties and responsibilities to rural sheriffdom, and the transfer of facilities and financial resources to it.