درخت حوزه‌های تخصصی

Purpose- Ineffectiveness and unsustainability of classic approaches to respond to socioeconomic challenges in rural areas is one of the biggest barriers to sustainable development and achieving its goals. Hence, modern tourism as a new strategy has been able to be effective in the evolution of sustainable development in rural areas. Such that today emergence of postmodern tourism has made the tourists be more willing to use cultural attractions and unique experiences in tourism destinations, and the big entertaining places are not attractive to them anymore. On the other hand, rural areas have constantly faced difficulties in attracting tourists because of poverty and economic problems; therefore, creative tourism has been presented as an appropriate approach in developing rural tourism, since it does not need huge investments and uses the existing cultural and natural aspects. Therefore, the present study aims at investigating the role of creative tourism in rural sustainable development and ranking the sample villages according creative tourism components. Design/methodology/approach- The present study is an applied study with regard to function and is a descriptive-analytic study with regard to its nature. We used field and library methods based on observation and questionnaire for data collection. Validity of the questionnaire items was confirmed by experts and using Cronbach alpha formula (0.856). The statistic population includes the households of six historic-cultural villages in northwest of Iran; 313 household heads were randomly selected using the Cochran formula. Statistical tests such as one sample t-test, multi-variate linear regression, and Kruskal–Wallis test were used for data analysis. Findings- The results indicated that the mean values are higher than 3 for all the components of creative tourism except risk taking which is 2.99; the components are also significant at 0.01 level indicating desirable conditions of the target villages with regard to creative tourism. Investigation of regression fitness model indicated that 0.83 of the positive effect of tourism on rural sustainable development is due to creativity in tourism. Also, according to beta values, among the five components of creative tourism, participation (0.286) and and risk taking (0.181) were the most and least effective factors in rural sustainable development through tourism, respectively. The results of Kruskal–Wallis test indicated that Kandovan (65.257) was at the first rank and Varkaneh (41.71) was at the sixth rank with regard to creative tourism and the consequent sustainable development.

Purpose- Development of the tourism industry in a proper way, followed by the promotion of tourism entrepreneurship, calls for adequate knowledge and understanding of the barriers and problems in this matter. In this regard, the present study tried to evaluate the barriers to the development of tourism entrepreneurship in tourism target villages of Chaldoran County. Design/methodology/approach- The current study is descriptive-analytical in terms of nature and method, and applied according to its objectives. The statistical population in this study includes people living in villages targeted for tourism. To study this population, 212 questionnaires were arranged based on the modified Cochran's formula. Information and data were collected in 2018 using library and field studies (observation and completion of a questionnaire). After collecting information through questionnaires using simple random sampling, the data obtained after coding were analyzed by SPSS and Amos softwares applying descriptive and analytical statistical approaches. Findings- The results showed that all the studied factors were effective in the failure of tourism entrepreneurship. Nevertheless, social barriers with a correlation coefficient of 1, physical and economic barriers with a coefficient of 0.91 had the greatest impact on barriers to tourism entrepreneurship in tourism target villages. Practical implications- Rural tourism entrepreneurship, regarding the natural and cultural capacities in the villages, can play an important role in revitalizing the villages, creating employment and income for the people, protecting the natural, historical and cultural heritage, and finally providing integrated and sustainable rural development, because rural tourism is one of the types of tourism whose sustainable form in various economic, social and environmental dimensions, paves the way for achieving sustainable development of local communities.

Purpose- The present study has two major purposes; the first of which is the identification of the key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province, and the second purpose is prioritizing of the effective key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province. Design/methodology/approach- This study is an applied one, and data are collected using a descriptive-survey method. To collect data, three types of questionnaires have been used for three groups of the local community, visitors, and experts. According to Morgan table, the sample size of the visitors and the local community are 384 samples, and 365 examples, respectively, and the sample size of the experts, with Delphi technique, was 25. To analyze the samples, one-sample T-test and Mann-Whitney U-Test using SPSS software and structural analysis (paired squares) using MICMAC software were used. Findings: The results of this research showed that the most effective key propellants in the essence of the brand of target tourism villages of Saman County in priority order are, 1. gardens, 2. water-based tourism, 3. place attachment, 4. plants and animals species, 5. the opportunity for relaxing, 6. beautiful landscapes, 7. rural accommodations. Research Limitations/Implications: The high cost of the research and the required time to fill out the questionnaires, with regard to the extent of the study area, were among the main challenges facing the present study. Originality/Value: The present study is looking for a model and method for making a sustainable brand that not only give identity to the local community but also it is attractive to tourists and fulfills experts’ views. So, the present model has the mentioned features.