درخت حوزه‌های تخصصی

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

Just as the political structure of any country can have a positive or negative impact on the democratization process; The opposition bloc, which includes political parties and currents, civic institutions, etc., has a dual positive and negative impact on this process. In Turkey, the influence of the opposition bloc in the democratization process has been relatively positive for a century. However, in the last two decades, with the rise of the Islamist Justice and Development Party to power, the Turkish opposition bloc has adopted varying approaches to the political structure, which has had a more negative impact on democratization process. The current research has examined the performance of the Republic People's Party as the largest opposition party, focusing on three main approaches of Turkish parties towards the political structure. To this end, a historical institutionalism approach has been adopted using library and digital resources. In terms of methodology, this study has employed the process tracing method. Turkish opposition bloc, especially the political parties, though considered to be a major indicator of democracy, seems to have adopted undemocratic political procedures such as "appeasement procedure", "supportive procedure" and "deviant procedure" in the last two decades.

The purpose of the current study was to explore the effects of watching foreign language (FL) videos on Iranian hotel management learners’ speaking skill. Two intact classes, taught by the same instructor, were considered as the two groups of the study. The experimental group (N = 30) watched the FL videos during eight sessions while the control group (N = 30) did not have an opportunity to watch the videos and had their normal classes.  The Oxford Placement Test (OPT) and IELTS Speaking Test were administered as the instruments in the current study. Results indicated that the participants’ speaking skill improved significantly after watching the FL videos.  Moreover, the findings demonstrated that watching FL videos significantly promoted the learners’ pronunciation.  In practical terms, the findings suggest that tourism course developers can include more foreign movies in their courses’ syllabus and language instructors to hotel staffs can take advantage of students' interest in watching videos and use it as an effective tool in their classroom to enhance the hotel staff and hotel management learners’ speaking skill and pronunciation.

Purpose - Niche tourism refers to how to use a particular tourism product tailored to the needs of a particular segment of the market. Places with niche tourism products are able to achieve a high position and consolidate their future position in the tourism market. This type of tourism helps distinguish tourism products by creating an image of the destination and helping compete in the increasingly crowded environment of the tourism market. This paper investigates and analyzes the niche tourism attractions in Ghaleh Rudkhan tourist destination village using activity-based segmentation, the attitudes of the host community in dealing with niche tourism development, and the ability to implement tourism projects and socio-economic factors influencing tourism development in the region, which eventually offers solutions to overcome the current and potential challenges in the study area. To collect the data, interview-based methods, focus group interviews, individual observations and analysis of the documents obtained from different sources were used. Design/methodology/approach - A questionnaire was designed and distributed among 383 tourists and 190 rural employees. The data of this study were mainly evaluated using thematic and content analysis methods. Besides, we have also introduced the niche tourism potentials and tourism activities in the region. Finding - The results show that thanks to the economic and social opportunities, local communities support tourism development in Ghaleh Rudkhan; however, the challenges associated with tourism marketing, event management, uncertainty of private sector investors and environmental issues must be addressed through a participatory approach.