درخت حوزه‌های تخصصی

The main drivers of value creation in a ‘brand community’ are social networking, community engagement, impression management, and brand use. Marketers are therefore interested in determining which factors affect the value creation practices. This study examines the impact of the Interactivity of Electronic Word of Mouth (EWOM) systems on value creation practices in a brand community, which in turn influences the loyalty of the customers. In this regard, a conceptual model was developed and tested by the researchers of the current study. The results indicate that perceptions of the users regarding the interactivity of EWOM systems, highly impact only three of the four value creation practices including community engagement practices, impression management practices, and brand use practices. Furthermore, the researchers found that collective value creation practices could significantly and directly enhance brand loyalty. Several theoretical contributions and managerial implications were also discussed

The use of mobile medical apps in clinical settings has recently received considerable attention. While some practitioners are using this technology to optimize decision making, others, on the other hand, are indifferent about its usage. Therefore, this study has utilized a modified UTAUT2 model to determine factors that influence the acceptance and use of mobile medical apps among professional nurses in the Ghanaian setting. A web-based data collection tool (Google Forms) was used to solicit data from 216 health professionals. Of the 216 respondents, 126 (58.33%) of them were Public Health Nurses, with 85 (39.35%) being General Nurses, and the remaining 5 (2.32%) were midwives, resulting in an average age of 31.57±4.14 years. The study used a previously validated self-administered questionnaire (UTAUT 2) to find out factors that informed respondents to adopt and use mobile medical apps. The findings established that professional qualification, gender, and the number of years that the individual had used smartphones were key determinants in accepting and using mobile medical apps. That is why this study makes the case that using technology in clinical practice has enormous advantages. It is, however, important to understand the factors that will influence the intention to adopt such technologies and their possible use.

The incorporation of STEM education into the curriculum has been an aspiring objective for many nations around the world. Most students choose not to pursue STEM-discipline studies because they are losing interest slowly. Moreover, the level of engagement required for STEM education is limited due to inadequate interactive teaching and tools that facilitate effective learning in a classroom setting. The objective of this project is to assess how educational game applications can help incline students’ interest in science, develop an educational game application, and conduct user experience testing. A mobile application on Earth and Space Science has been developed for 10 – 11-year-old school students. The project is based on the Rapid Application Development methodology considering the short development timeframe.  The application was created using the Ionic Framework, Angular 5, C#.NET and SQLExpress. The findings indicated that this experiment motivates students to be more inclined to science.

Nowadays, many companies cannot see the digital investment that plays a main role in the IR 4.0. Therefore, this study is investigating the study of investment as plays a critical role in an analytical activity to assess the benefits and costs of an investment and can be used as an investment justification. Traditional investment appraisal uses a financial approach where the benefits and costs are quantified in a certain amount of value for money and then compared in value. Moreover, this study is revealed the fruitful outcomes because revealed the investment valuation method with NPV (Net Present Value) and ROV (Real Option Valuation). ROV is an alternative to financial valuation. Seeding from the same philosophy as Financial Option, ROV has advantages in handling the flexibility, risk, and volatility that may occur from an investment. Thus, ROV is considered more able to appreciate an investment that has these characteristics. Investment appraisal with ROV is better able to appreciate investment than traditional financial methods, as shown by ROV's NPV results in the case of marketing with Loyalty points through email communication as a digital investment that are greater than ordinary NPV. This is because ROV can appreciate flexibility in investments that have choices of investment plans in the future

Numerous face recognition systems employ deep learning techniques to identify individuals in public areas such as shopping malls, airports, and other high-security zones. However, adversarial attacks are susceptible to deep learning-based systems. The adversarial attacks are intentionally generated by the attacker to mislead the systems. These attacks are imperceptible to the human eye. In this paper, we proposed a feature-based masking iterative method (F-MIM) to generate the adversarial images. In this method, we utilize the features of the face to misclassify the models. The proposed approach is based on a black-box attack technique where the attacker does not have the information related to target models. In this black box attack strategy, the face landmark points are modified using the binary masking technique. In the proposed method, we have used the momentum iterative method to increase the transferability of existing attacks. The proposed method is generated using the ArcFace face recognition model that is trained on the Labeled Face in the Wild (LFW) dataset and evaluated the performance of different face recognition models namely ArcFace, MobileFace, MobileNet, CosFace and SphereFace under the dodging and impersonate attack. The F-MIM attack is outperformed in comparison to the existing attacks based on Attack Success Rate evaluation metrics and further improves the transferability.

This paper focuses on the contribution of digital government (DGOV) to Whistleblowing (WB). While considerable efforts have been devoted to DGOV and WB separately, research work at the intersection of these two domains is very scarce; hence and a systematic DGOV for WB (DGOV4WB) research framework has yet to emerge. This paper aims to identify the potential issues in whistleblowing and explore how digital government has been used to address these issues. To this end, this paper uses explanatory case study research methodology and analyses four case studies of existing DGOV initiatives with explicit WB dimensions. The result of the cross-case analysis shows that DGOV4WB initiatives contribute to address goals of the different dimensions of whistleblowing. The most common WB problems addressed are: easily accessible reporting and response whistleblowing channels (Whistleblowing Procedure), easy and timely communication channel with top management (Whistleblowing Organizational culture), and anonymous and confidential communication platforms (Whistleblower Protection). In addition, based on the analysis of the case studies, all the initiatives are classified as either engagement or contextualization stage of the digital government evolution model.

The Covid-19 outbreak has had a severe effect on the world economy. The company's business operations and profitability are damaged during the covid 19 outbreak. This deterioration is not only threatening the company’s survival position but also destroy the investor’s investment return. Therefore, it is vital to establish an effective early prediction technical method to foresee a corporate distress by a Pro-technical measurement to enhance the corporate sustainability. This study applies Altman Z-Score Model to as a Pro-Technology technique to the financial distress prediction of Malaysia’s Government Linked Plantation Companies (GLC-P) over a period of 10 years starting from 2012 to 2021. The significant contribution of the study is that the Z-Score Model provides an advanced indication tool regarding the financial stability of the respective GLC-P companies. The findings indicate that Financial Distress Prediction was dependent via in-time application of leverage, liquidity, activity, and profitability to the Altman Z-Score Model. Profitability and leverage were found to be superior prediction tool to financial distress.

The study of path loss propagation is of high importance in telecommunication, for optimizing the efficiency of wireless communication networks. In this paper, four path loss propagation models; free space path loss (FSPL) model, Okumura model, Okumura-Hata model, and COST 231-Hata model were compared. The models were compared using measurement data from Choba, Port Harcourt, Nigeria. The data is gotten from a 4G walk test using two mobile applications. The first mobile application Network, Signal Info (version 5.68.07), was used to acquire the received signal strength in and the distance between the BTS antenna and the mobile antenna. While the second mobile application, G-NetTrack Lite (version 14.8), was used to map out the track path followed during the test. Choba, the study area, is a coastal suburban area with map coordinates 4.8941° N, 6.9263° E. The measured distance range was from 0.09 km to 0.45 km, and a path loss range of 69dB to 81dB. While the BTS and mobile antenna heights were 32 m and 1m respectively, with a carrier frequency of 800MHz. BTS transmission power of 23 dBm was assumed, based on 3GPP eNodeB recommendations. A graph comparison of the studied models showed that Okumura-Hata model and COST 231-Hata model had the closest predictions to the measured path loss. The need for better path loss models for 4G and 5G propagations was observed

Recently, Massive Open Online Courses have become sensational in the field of distance learning. There is a plethora of advantages being listed in learning through MOOCs but this pedagogy lacks in few areas when compared with traditional classes. One of those inabilities of MOOC is its support to prepare the students for laboratory-based courses. The authors of this study chose a MOOC course that teaches Digital Photography and created an Augmented Reality (AR) experience for a module that explains the different parts of a digital camera. The 2 nd year Multimedia students of Vellore Institute of Technology have been asked to experience the MOOC video followed by the AR experience. Their feedbacks before and after the AR experience has been statistically tested and reported. The results revealed that the students feel more confident and concentrate more when the instructional video was given as an AR experience. This study suggests that AR integrated MOOC modules might help in training students better for practice-based courses.

Dynamic Balanced Scorecard (DBSC) is an effective business performance management control tool for dealing with business uncertainty, performance monitoring, evaluation and forecasting. DBSC has been proposed and utilized extensively over the years as an effective tool to manage and control the dynamics of business processes (BP) and their performance. However, there is little evidence of its application in knowledge-intensive (KI) organizations and how they can develop and enhance key aspects of their business processes, such as product-service systems innovation, and sustainability, for example. Moreover, the literature does not mention nor does it provide a vision or a DBSC model in cases where business process management (BPM), linked to knowledge creation and organizational transformation initiatives, are factored in the DBSC model. Hence this article explores this vein and aims to demonstrate the advantages of DBSC in this type of scenarios, with stark contrast of failed organizations of the past, particularly in small and medium-size enterprises (SME). Most of the private sector in developing countries like Chile is comprised of SMEs, which thrive and seek to grow sustainably adhering to a global economic trend. The DBSC model being shown here illustrates SMEs strategy, which reveals how intrinsic characteristics of knowledge-intensive organizations can foster sustainability and innovation in BPM.

The human machine interface research in the light of modern fast computers and advanced sensors is taking new heights. The classification and processing of neural activity in the brain accessed by Magnetic Resonance Imaging (MRI), Positron Emission Tomography (PET), functional Magnetic Resonance Imaging (fMRI), Electrocorticography (ECoG), EEG Electroencephalogram (EEG) etc., are peeling off new paradigms for pattern recognition in human brain-machine interaction applications. In the present paper, an effective novel scheme based upon a synergetic approach employing the Genetic Algorithm (GA), Support Vector Machine and Wavelet packet transform for motor imagery classification and optimal Channel selection is proposed. GA with SVM acting as the objective function is employed for simultaneous selection of features and channels optimally. The binary population of GA is uniquely represented in three-dimensional structure and a new cross-over operator for GA are introduced. The new modified cross-over operator is proposed for the modified three-dimensional population. The ‘data set I’ of ‘BCI Competition IV’ is taken for evaluation of the efficacy of the proposed scheme. For subject ‘a’ accuracy is 88.9 6.9 with 10 channels, for subject ‘b’ accuracy is 79.20±5.36with 11 channels, for subject ‘f’ accuracy is 90.50±3.56 with 13 channels, and for subject ‘g’ accuracy is 92.23±3.21with 12 channels. The proposed scheme outperforms in terms of classification accuracy for subjects ‘a, b, f, g’ and in terms of number of channels for subject ‘a’ and that for subject ‘b’ is same as reported earlier in literature. Therefore, proposed scheme contributes a significant development in terms of new three-dimensional representation of binary population for GA as well as significant new modification to the GA operators. The efficacy of the scheme is evident from the results presented in the paper for dataset under consideration.