درخت حوزه‌های تخصصی

Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them to loyal customers as one of the priorities. Customer relationship management is a multi-faceted approach to marketing, sales and customer care. The Melli Bank manages customer relationship management in order to create customer loyalty and improve organizational performance. The purpose of the present study was to identify the organizational impact on organizational performance by considering the relationship between marketing integration in the employees of the Melli Bank of Isfahan Is. Methodology: This research, in terms of applied purpose and in terms of nature and method, is a descriptive survey. The statistical sample is 299 employees of the Melli Bank of the city of Isfahan. Findings: The method of collecting theoretical bases, libraries and data collection tools, a researcher-made questionnaire with Cronbach's alpha, 0/851 and response rate of 0/93.Conclusion: The results of the analysis indicate that organizational learning is effective on the performance of communication management.

Purpose: The aim of the current study was to identify the factors affecting female student’s dropout rate in Jargalan section of North Khorasan province. Methodology: fundamental and applied method was employed to cover the goal of this study also descriptive casual comparative was use for data collection. Mixed method (quantitative-qualitative) also was employed through using grounded theory(GT). The statistical population consisted of all female students leaving school in the first semester of the elementary school from 2017 to 2018, which included 200 students. In the qualitative phase, the sampling was saturated with 20 individuals and in the quantitative section, 128 students were selected based on available sampling. Semi-structured interviews and a researcher-made questionnaire based on interviews were used for data collection. The face and content validity of the questionnaire was confirmed by experts and the combined reliability was calculated with Cronbach's alpha. Confirmatory factor analysis was used to analyze the research questions. Findings: The results of grounded theory showed that economic, educational, personal beliefs, factors related to specific culture and family factors are the factors that play a role in the dropout rate. The results also showed parental resistance and children's participation in home affairs, financial constraints and bottlenecks, parental literacy, and lack of attention and importance to education of girls as much as boys, were the main causes of girls leaving school. Conclusion: Education is a long-term management tool for human resource education and long-term investment that clarifies the talents and how they contribute to the economic and social growth of societies. And the most important contributor to any society's stagnation and decline is its advancement and progress, and this enormous fertility education and responsibility holds all the talents of the present and future generations of society in expectation and expectation. Provide for growth and development because failure to complete primary education results in numerous individual and societal disadvantages, with dropouts being one of the most important.