درخت حوزه‌های تخصصی

In today's competitive markets, brands are always trying to create a desirable image of their products and services to elicit more favorable tendencies in customers. Beyond the marketing efforts of brands, there is an important factor that can either strengthen or weaken these marketing efforts. This factor is related to the country of origin or manufacturer of a brand, which can have an impact on consumer behavior and perceptions of products and brands from that country. Therefore, the aim of this research is to investigate the effect of the country of origin and manufacturer on consumer perceptions of the institutional environment of countries and purchasing decisions, taking into account the moderating role of beliefs arising from customer trust. This research is an applied study and, in terms of data collection method, is descriptive-correlational. A library approach was used to extract studies, and a field approach was used to collect statistical data, with the data collection tool being a questionnaire. The study population consisted of customers who own and purchase iPhones from the Apple brand in districts 1, 2, and 3 of Tehran. Descriptive statistics and inferential analysis were used to analyze the data, and the software used to analyze the data was SPSS and smart PLS. The results indicate that the country of origin of a brand has an impact on perceptions of the legitimacy and regulatory environment of that country. Additionally, the results show that the country of manufacture of a brand also has an impact on perceptions of the normative environment and regulatory environment of that country. On the other hand, perceptions of the legitimacy of the country of manufacture of a brand have an impact on customer preferences for a brand and a willingness to pay a higher price for a brand. However, the impact of the country of origin on customer purchasing decisions with the moderating role of beliefs in brand benevolence, honesty, and capability has not been confirmed.

The present study focuses on the strategic process of enlisting the readers’ empathetic responsiveness in Thomas Hardy’s major Wessex novels. The analytical perspective draws on Suzanna Keen’s theories in affective narratology; it intends to uncover the stylistic strategies of affective impressionism in the Wessex narratives. The methodological procedure is grounded in the qualitative appraisal of the emotive aspects of Hardy’s realistic representations through critical discourse analysis. The research approach is influenced by the recent mind theories in cognitive science, emphasizing emotional perception as the most significant determinant of the gestalt of interpretations. The semi-fictional world of Wessex capitalizes on an insight into the primacy of emotive sensibility over cognitive rationality. The authorial intentionality in the Wessex narratives aspires to propagate human compassion by resorting to the literary application of the empathy-altruism hypothesis. The melioristic agenda for edification via investment in the readers’ emotive capacities saturates the narratives’ impressionistic composition. The manipulation of the narrative consciousness foci in the major Wessex novels enables Hardy to maintain his readers’ empathetic identification with his characters’ predicaments in a philosophical context. Moreover, the tagged characterization of the protagonists establishes the intended impressions of their temperament and demands the corresponding empathetic responses from the readers.

This paper deals with Wallace Stevens’s first collection of poetry, Harmonium, in light of Heidegger’s philosophy, with a particular emphasis on Da-sein as the place of negativity. The focus is particularly on Heidegger’s later philosophy, where he defines Man as the juncture where the four constitutive elements (earth, sky, divinities, and mortals) converge to let Da-sein appear as the futural authentic animal whose Being matters to him as his distinctive mark. Stevens’s poetry in Harmonium displays an experimental development along the same lines. The collection consists of poems dealing with the effect that the prospects of death and finitude have on its protagonists. Stevens achieves authentic protagonists who accept the nihilating power of death in order to save themselves from any form of social, poetic, and philosophical closure. This is significant because Stevens conceives a creative potential that not only runs counter to the romantic nostalgia for a return to an innocent past, but also openly embraces the idea of finitude as the only way out of any logocentric and metaphysical forms of thinking. This study, therefore, aims to show how in Harmonium Stevens poetizes an endless creative power that sets upon reproducing the non-closure associated with nihilation and nothingness.

The purpose of the research is to analyze how the cyborgian theories of virtual subjectivity, dromology, enfleshed materialism, aesthetics of disappearance, hybridity and metamorphic becoming are employed by modern technology to create humanoid. Gibson’s The Peripheral delineates multiple subjectivities as well as challenges of virtual creatures through tracing the life of Flynne, the major protagonist. We are to grasp humanoid’s beyond human ‘nature’, or ‘character’, or ‘being’, or ‘transitive identity’ in a way that corresponds with other human beings. The research portrays the subjective sense of being-in-the-virtual-world and analyzes the humanoid’s development in the form of a cyborgian human simulation. Donna Haraway, Paul Virilio and Rosi Braidotti are the selected theorists introducing the theory of the research; cyborg; an umbrella term referring to cybernetic organisms. Cyborgian literary theory focuses on the author who identifies the fictional subject as a new creature, which is partly inorganic and partly machine, to demonstrate that technology does not need to be dehumanizing; rather, it acts as a re-humanizing force to claim agency over our subjectivity. The peculiar thematic characteristics of the novel as an epitome of cyborg narrative, including non-linear apocalyptic time traveling narrative, fragmentation of subjectivity, formation of transhumans and constructed humanoids, are analyzed.

Managers are the most valuable asset for every organization. Organizational health is the term given to a business's capacity to adapt in a constantly evolving world. It refers to “the ability of an organization to cope with change and continue to function with a high-performance workplace culture.” And these days, the organizational environment is always shifting. This study aimed to investigate the dimensions and components of managers’ organizational health at the Azad University Branches of Gilan. The results showed that organizational health has 2 dimensions included "structural and managerial". The structural dimension has 5 components including "organizational atmosphere, organization structure, scientific emphasis, monitoring and evaluation, and organizational justice". The managerial dimension has 5 components including "ethics, goal setting, resource support, effective leadership, and consideration". The effect of all dimensions and components on organizational health was confirmed, and the management dimension with a factor loading of (0.960) has the first rank and the structural dimension with a factor load of (0.947) has the last rank. The results of the Kolmogorov-Smirnov test showed that organizational health variables "structural and managerial" have a normal distribution (p> 0.05). The results of the KMO & Bartlett test indicate that these assumptions are confirmed (p> 0.05). The findings of the study also showed that the presented model has a good fit. Organizational health is a vital aspect of many jobs, including educational jobs, in which managers are required to comply with their employees and subordinates. On the other hand, organizational health will create a pleasant environment for the workplace and increase the spirit of creativity to achieve organizational goals.

  Objective : Forgiveness and tolerance in relationships between spouses can be effective in increasing their marital satisfaction. This research was conducted with the aim of predicting marital satisfaction based on forgiveness and tolerance in spouses' relationships. Methods : This research is descriptive and correlational. The research population was the married students of Qazvin Islamic Azad University in the academic year of 2021-2022. 185 married students were selected using convenience sampling method. Research tools included ENRICH Marital Satisfaction Scale (EMS), Marital Offense-Specific Forgiveness Scale (MOFS) and Tolerance in Spouses' Relations Scale (TSRS). Data were analyzed based on Pearson's correlation coefficient and standard regression with SPSS-20 software. Results : The results showed that there is a positive and significant relationship between marital satisfaction and forgiveness and tolerance in spouses' relationships (P < 0.01). Also, forgiveness and tolerance in spouses' relationships could significantly predict marital satisfaction (P < 0.001). Conclusion : According to these results, it can be concluded that the existence of forgiveness and tolerance in the relationship of spouses can strengthen their marital satisfaction, and therefore, they are important topics for teaching couples.

  Objective : Social networks have become widely popular among young people in recent years. This research was conducted with the aim of analyzing the content of young people's attitude towards the positive and negative effects of Instagram. Methods : The approach of the current research is qualitative and its method is qualitative content analysis. Among the students of Islamic Azad University of Shiraz, 13 students were selected in a purposeful way until the theoretical saturation of the data and were subjected to a semi-structured interview. Coding of the interviews was done in three steps and manually. Finding : The coding of the interviews shows 5 components of increasing awareness (with the subcomponents of enhancing awareness in various fields, learning techniques and skills, increasing media literacy), strengthening relationships (with the subcomponents of awareness of the conditions of friends and relatives, holding celebrations and occasions and strengthening group connection), addiction to Instagram (with the subcomponents of excessive use of Instagram, failure to handle other tasks and unpleasant mental states when not using Instagram), physical and psychological problems (with the subcomponents of negative effects on sleep, negative effects on attention and concentration, experiencing negative and unpleasant emotions and physical pains) and disruption in social ties (with the subcomponents of increased social comparisons, inequality and injustice, mistrust of others and social scandal). Conclusion : According to these findings, it can be concluded that the expansion of social networks, especially Instagram, in recent years has been associated with positive and negative individual and social consequences, which are necessary and vital to pay attention to by the relevant institutions.