درخت حوزه‌های تخصصی

Purpose : The present article has been written to review studies in the field of social media evolution in human resources and the gaps in this research. This review paper is expected to motivate further research initiatives regarding the role of social media in different HRM practices. Method : The paper is based on 98 published papers collected from the Web of Science Database particularly from 1975 to 2021 (up to NOV) using VOSviewer software. Findings : After reviewing the paper contents, the author briefly highlighted the findings. According to studies, the results show that the issue of change has shifted to Transformation 4.0 in Media and HRM 4.0 in recent years. An approach that refers to concepts such as social networking and digital media. The results also show that traditional approaches to social media before 2018 are more related to Communication, Communities, Goals, Behavior, and so on. In recent years, concepts such as Technology, ACTIVISM, INTERNET USE, Facebook, Culture, etc. are related. Conclusion : The author expects that based on the findings; the organizational policymakers can get some practical guidelines regarding the efficient utilization of such a platform. In particular, the media can be a well-established platform for searching for competent employees and creating employer branding. Therefore, more and more research studies should be carried out focusing on this recent issue.

Purpose : Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting relationships with their customers and look for relationships to attract customers. The purpose of this study is to design a relational marketing model in the film sales and screening network in Iran. Method : In the present research method, after analyzing the theoretical and experimental records, the qualitative method and in-depth interviews with 10 managers of film sales companies were carried out using targeted sampling method and theoretical sampling, which has reached theoretical saturation. The obtained information was then analyzed using the content analysis method and a paradigm model of relational marketing was constructed. Findings: The results showed that relational marketing in the sales and film network in Iran is one of the factors of relational marketing (including the themes of causal conditions: communication, relationship quality, innovation; background conditions: marketing, advertising; mediating conditions: Customer gender, customer expectations, customer knowledge, customer focus and ultimately the outcome: customer loyalty, customer satisfaction, customer trust, competitive advantage, business performance, and customer commitment) can have an impact. Conclusion : By focusing on the factors obtained in this research, relationship marketing can create customer loyalty, customer satisfaction, competitive advantage, business performance, and customer commitment in film sales companies.

Purpose : The purpose of this study is a policy-making model of the Ministry of Industry, Mine and Trade (MIMT) based on digital transformation is presented. Method : The study is an applied-developmental study in terms of purpose and cross-sectional survey research. A semi-structured interview and Likert scale questionnaire were used to collect data. The reliability of the questionnaire was assessed using Cronbach's alpha and combined reliability. The statistical population includes experts in the automotive industry until the theoretical saturation was reached and 15 experts participated. Using Cochran's formula for indeterminate populations, 365 people were calculated as a sample and cluster sampling method. To analyze the data, the grounded theory analysis method was used to identify the research indicators, and to validate and present the final model, the structural equation modeling method and LISREL software were used. Findings : it can be acknowledged that before deciding to transform processes and enter the digital arena, it is necessary to assess the readiness of the organization as well as its human resources to accept this change Conclusion : the implementation of the automotive industry policy for digital transformation will make the Ministry of Industry, Mine, and Trade the digital leader in the automotive industry.

Purpose : The purpose of this study is to investigate the diagnosis of employees' mental absence and to provide a suitable model for the Iranian Tobacco Company. Method : This research was conducted with a qualitative-inductive approach and the method of Strauss-Corbin's grounded theory. The research tool (data collection) is a semi-structured interview that analyzes the data obtained from interviews with 10 qualified elites and experts of the Iranian Tobacco Company in three stages of open, axial, and selective coding in ATLAS TI software using the grounded theory method. Findings : 13 general categories in the form of a paradigm model in which these factors include causal conditions (individual factors; factors of group behavior; organizational factors; environmental factors), axial phenomenon (diagnosis of the mental absence of employees), contextual conditions (environmental and physical context), intervening conditions (individual factors ), and strategies (organizational strategy; job-related strategy; career development strategy), and consequences (individual outcomes; effectiveness; group outcomes) were identified. Conclusion : In a business environment with digital disruption from competitors and customers who have more choices through the availability of digital applications and information, it is important to ensure that organizations can quickly understand and adapt to new information. The need for mindfulness and control of mental absence is a prerequisite for digital transformation.

Purpose : The present study aimed to provide a jihadi management model to align the goals of Iranian Schools in the Digital Age, which was inevitable during the corona pandemic. Method : The grounded theory method has been used due to the lack of a codified model of jihadi management. The statistical population was experts and professors in the field of education and the system of education. The snowball technique was used to sample the population. A total of 11 education experts were interviewed. In the data research, the researcher performed data analysis including open coding, axial coding, and selective coding simultaneously with the data collection stage which was performed using a semi-structured interview. Reliability, data originality, relevance, and reliability were used to assess validity and reliability. Findings : The findings showed that 15 main and pivotal categories led to the design of the jihadi management model of education. Categories based on causal, contextual, intervention and consequences include jihad-centered culture, jihadist structure, jihadist growth-oriented, jihadist-centered education, jihadist meritocracy, spiritual values, society supporting jihadism, revolutionary and pragmatic culture, the adaptation of jihad-centered Administrative system, rule of law based on jihad, job coordination with jihad, family and cultural education, teaching jihad principles, monitoring, and evaluation, and developing a jihad-centered structure. Conclusion : Therefore, for proper jihadi management in schools, various factors are involved that provide the basis for management. Also, the need for this type of jihadi management and training is felt more in our country.

Purpose : The purpose of this study is to design and explain the development model of future managers based on talent management and personality types with the grounded theory approach in the headquarters of the National Social Security Organization. Method : This research was conducted with a qualitative-inductive approach and Strauss-Corbin's grounded theory method. The research tool was a semi-structured interview. Using the grounded theory method, the data obtained from interviews with 12 elites and qualified specialists of the Social Security Organization were analyzed in three open, axial, and selective coding stages. Findings : 19 general categories in the form of a paradigm model in which these factors include causal conditions (individual factors, organizational factors, lack of proper selection, knowledge and skills of employees), central phenomenon (future managers based on talent management and personality types), contextual conditions (Organizational context, Talent Selection, Talent utilization), intervening conditions (psychological (individual) factors, Individual factors, Management factors), and strategies (Talent sourcing, Empowerment of managers and employees, Proportion of job and employment, Succession, Foresight and Cognitive Strategy) and Consequences (Organizational results, Public satisfaction, Futurization). Conclusion : Conclusion: Recent developments in the field of human resources have made this field doubly important. Organizations try to employ the most specialized people at management levels, and therefore talent management, as a key king, examines the types of situations involved in this field. Proper use of talents leads to success and puts the organization on the right track.

Purpose : Library users need to have integrated access to digital library content and services. Preparing these services needs syntactic and semantic interoperability infrastructure. Nowadays most digital library applications syntactically have the ability to exchange with each other. Therefore the purpose of this paper is to propose semantic integration architecture for digital libraries to enable them to prepare new semantic services for their users. Method : This study was carried out in the following steps: firstly research literature was collected and studied. Studying research literature helps the researcher to prepare a primary version of the checklist to collect data in this study. The next step aimed to survey the semantic interoperability ability of digital library management systems. In this regard, 26 Iranian digital library management systems were studied by the researcher-made checklist in the previous step. The studied digital library management systems have syntactic interoperability functionalities. Then this study’s semantic integration architecture was proposed according to the analysis and results of the study. Finally, the "demonstration" method was used to assess the proposed architecture. Findings : Findings showed that studied digital library management systems focused on textual materials and paid very little attention to other library information resource formats. Moreover, in many cases, the studied digital library systems did not fill the contents of semantically needed metadata fields. On average, they attempt to document metadata fields such as subject and keywords, by existing reference materials such as Library of Congress Subject Headings and subjective thesauruses that they needed. Conclusion : According to the findings, the architecture of the semantic integration model based on the results of this study was proposed with three data, inference machine, and application layers.

By presenting the possibility of automatic reasoning by machines, semantic technology provides a new method for managing data and utilizing artificial intelligence based on formal and explicit patterns; emergence of these technologies in e-learning has enabled the development of next-generation learning and has created semantic-rich learning environments; So that, some researchers refer to this phenomenon as the next big wave in educational technologies. Despite the undeniable importance of this phenomenon and the many studies that have been done on semantic-rich learning environments, there is no combined knowledge that can demonstrate the evolved nature of these environments and related theories. the research, with the aim of extracting repetitive themes in the field of semantic-rich learning and expressing the basic opportunities and challenges in this field, systematically reviews the articles published in the WOS database, during the years 2000 to 2020 using the paradigm funnel technique; and has used Nvivo software in document analysis and theme extraction.

Purpose : The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province. Method : According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. The present research is applied research that is descriptive in terms of strategy and survey in terms of implementation. Data collection was done by field method and through a questionnaire. The statistical population was all customers of sports facilities in Kermanshah province. Based on Cochran's formula, 560 people were selected as a statistical sample. To collect information, Moghimi's (2010) mixed marketing questionnaires were adapted, and information technology and attracting research-made customers were used. The structural equation path analysis method was used to analyze the findings. Findings : Findings indicate that the fit of the structural model of t-coefficients for all research relationships greater than 1.96 can be confirmed by the appropriateness of the fit of the structural equation model. Conclusion : In general, it can be acknowledged that the combination of marketing and the use of information technology directly affects the process of attracting customers to sports venues, so it is recommended that managers use these strategies to highlight the competitive advantages of sports venues through the use of space. Put physical and virtual on the agenda.

Purpose : The study aims to study the effect of architectural design parameters on IEQ in accomplishing school smartification. Method : The research was conducted in school buildings located in Tabriz, Iran. The indicators chosen to represent IEQ are the adaptive PMV model used for thermal comfort, imageless daylight glare probability used for visual comfort, and CO2 concentration used for IAQ assessment. The simulation technique was used to collect data for a generative parametric school model. The method of data analysis includes a multivariate linear regression algorithm, t-test statistic, and one-way analysis of variance. The studied variables are dimensions of classrooms with the fixed area, Percentage of window area on a wall, window height, Shading, and protrusions in plan design. The stepwise method for multivariate linear regression in SPSS was used to assess the vital IEQ indicator in terms of thermal and visual comfort and CO2 concentration. Findings : The study found that among studied indicators, the south facade window ratio significantly correlates with IEQ. The other CRI parameters are the north window ratio and north window height. the findings revealed that to increase the IEQ in schools, facade design is more critical than the plan. The higher the window surface on the south, north, west, and east faces, the greater the thermal comfort and glare probability is. Conclusion : However, increasing the height of the windows can reduce glare and also increase thermal comfort. Thermal comfort improves as the length of the southern classrooms rises. On the bright side, it has no noticeable glare effect.

This study aims to investigate digital citizen science projects in Iran and the challenges in this field from the perspective of experts. The present study is exploratory with a content analysis approach. First, scientometric research was conducted in Scopus to assess the status of digital citizen science. Second, to identify the challenges of digital citizen science in Iran, experts were interviewed. Though the number of scientific publications in this field has been growing recently, Iran's share of the scientific output is quite small. A Review of qualitative data obtained from interviews showed that the main challenges in this field in Iran are: Funding, Government policy, Engagement, Time, Recognition, Data quality for citizen science, Volunteers for citizen science, Capacity and skills, and Communication. This research can be a guideline for experts in the field of digital citizen science. These technologies can also facilitate interactions and communication between professionals and non-professionals. Despite the spread of digital citizen science projects in European and American countries, the term is unfamiliar in Iran.

Purpose: This study analyzes the activities of top Times researchers in the field of political science with an emphasis on examining the ResearchGate network.  Method: This study opted for altmetric approach. Two research communities have been surveyed. The number of 145 faculty members affiliated to the top 10 universities of the Times 2021 in the field of political science was stratified sampling randomly, selected. Participation in the ResearchGate network was examined, for them. For the attendees, the indicators of citations, RG-score, and reads were extracted and compared. For the top 15 best Times scientific institutes, the RG scores per member and publication per member were calculated and compared. Correlation between Times Ranking and ResearchGate's indicators, done too. For data analysis, LibreOfficeCalc, and SPSS22 were exploited.  Findings: Only, 39% of all faculty members belong to the best Times centers in the field of political science, have seen by registration in the ResearchGate network. For 57 registered individuals, there was a significant correlation between ResearchGate's indicators with each other. But there was no significant relationship between the Times rankings and the mentioned indicators, except for the reads (P-value = 0.018) with a weak reverse correlation (Spearman coefficient= - 0.314). Furthermore, comparative analysis for the top 15 Times institutes had done from standpoint of RG-Score, too.  Originality: The Correlation relationship between Times rank and ResearchGate’s indicators in the field of political science, in addition, the participation of faculty members of the best scientific centers in this mentioned field had not been done yet.

Purpose: The research is intended to extract repetitive themes in the field of semantic-rich learning and to express the basic opportunities and challenges therein. Method: The method applied was to review the articles published in the WOS database, during the years 2000 to 2020 by using the paradigm funnel technique; moreover the Nvivo software was used for document analysis and theme extraction. Findings: In the study, it was found that establishing access to appropriate educational content, proper analysis and representation of knowledge, human capabilities enhancement, personalization of learning, and improving the quality of assessment, are the most important positive effects of using STs in learning; Also, in this study, nine themes and seven major challenges in the field of semantic-rich learning were identified. Conclusion: personalization and adaptation, and the development of various ontologies, are the most cited themes; and access to learning content and concerns about the design and development of learning systems are the most important challenges facing semantic-rich learning environments. We believe that in order to overcome the enumerated challenges, the combination of STs with other emerging cognitive and communication technologies, such as IoT, is necessary and could be the subject of future research in this field.

Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach. Methodology: This research was conducted with a qualitative-inductive approach and the Strauss-Corbin contextual theory method. The research tool (data collection) was a semi-structured interview, which means that by analyzing qualitative data, it identifies the unknown aspects of the research variables. Using the grounded theory method, the data obtained from interviews with 10 elites and qualified specialists of the Telecommunication Organization were analyzed in three stages of open, axial and selective coding. Results: 14 general categories were presented in the form of a paradigm model that these factors include causal conditions (law and regulations, organizational culture, organizational structure, need for organizational adequacy, customer relationship management) central phenomenon (promotion of organizational adequacy in the Iranian administrative system), underlying conditions (Organizational development method), intervening conditions (effectiveness of human resources, organizational principles, and criteria, organizational adequacy thinking) and strategies (growth and development of administrative culture, development of basic criteria of organizational adequacy, organizational excellence strategy) and consequences (achievement of organizational goals, achievement of master goals Reference). Conclusion: Human resources are most valuable factor of production and most important capital and main source of competitive advantage and the creation of basic capabilities and real estate wealth in the areas of talent recognition, monitoring of any organization is considered, so performance capital It is necessary to improve it. Telecommunication organization with knowledge developments can continuously improve organizational adequacy to achieve digital maturity.

This article examined the organizational ambidexterity model for digital innovation in the banking industry and explained the dimensions of the ambidexterity model in this organization. Regarding intense competition and rapid changes and variations in products, processes, and technologies in today's world, organizations and managers must be ambidextrous to remain successful over time; Ambidexterity means the ability to simultaneously succeed in two contradictory abilities, for example, ambidexterity such as taking advantage of present opportunities, and discovering and creating new opportunities for the future, adaptation, alignment, flexibility, and efficiency. But the key questions are “what are the dimensions and components of organizational ambiguity?”, and “What is the current and favorable situation of Saderat Bank of Iran in this regard? Orienting an organization as an integrated set in order to reach ambidexterity and sustain it requires a set of causal, contextual, interventional, and strategic factors which ultimately lead to the consequences of organizational ambiguity. This study identified the dimensions and components of organizational ambidexterity through reviewing the literature on organizational ambidexterity as well as interviewing an expert group and analyzing their viewpoints. Then, by distributing a researcher-made questionnaire and statistical analysis, it examined the research pattern in the current and desirable situation of the organization.

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no research that identifies the agility components of the banking industry in digital marketing. Thus, based on the designing methods of qualitative research, and investigating digital marketing experimentally and theoretically, this study presents a new model for digital marketing agility in the banking industry. In this research, the key theoretical dimensions of digital marketing agility are identified and some suggestions for facilitating the model implementation are provided. The findings of this study include important results for marketing managers in the banking industry and indicate what strategic measures are needed to establish agile practices in the structure, processes and communications of their digital marketing from a practical perspective in the context of agile digital marketing.