درخت حوزه‌های تخصصی

Purpose: This study aimed to plan and validate the product creativity evaluation model in architectural education. According to three product creativity evaluation models: CPAM, CSDS and PCMI. Methodology: The research was applied in terms of purpose and in terms of data collection among descriptive studies was correlational and in terms of method was mixed exploratory research. The statistical population in the qualitative section included all experts in education and creativity in Mashhad. A sample of 10 people was selected by purposive sampling using the principles of theoretical saturation from the mentioned community. In the quantitative part, the statistical population included all university professors in the field of architecture in Mashhad, and 150 people were selected by random sampling. The required data was collected in the summer of 2020 using semi-structured interviews and upstream documents in the qualitative phase. The measurement tool in the quantitative section was a researcher-made questionnaire whose construct validity was calculated using factor analysis, and the reliability value through Cronbach's alpha coefficient was 0.82. The researcher carried out qualitative data analysis using the thematic analysis coding approach developed by Braun and Clarke and quantitative data analysis using the partial least squares method. Findings: The results revealed that five components with 12 indicators make the status of novelty with two markers of originality and surprise. Relevance to the problem includes two indicators of regulatory compliance and practicality. In addition, the effectiveness of solutions has three indicators, namely meeting the needs of contacts, being environmentally friendly, and having durability. Design elements include two indicators, details (well-defined component) and elegance, and the collection of design elements contains the three indicators of harmonization, completeness, and well-formation (well-crafted) at the 95% confidence interval (p = .001). In addition, confirmed element analysis of the obtained components revealed that all factor loads were significant, and there is an acceptable agreement between the creativity model of architectural design products and the data. The heavy element load related to novelty (0.91) and the light one are related to the collection of design elements. Conclusion: Based on the findings, it can be concluded that according to the experts, the factor of novelty, such as originality and surprise, along with functional factors such as relevance, effectiveness, and artistic factors consisting of the design of elements, and the collection of design elements affects the designing creativity evaluation model of problem-solving results.

Purpose: This present study is dealing with presenting a model for evaluating the effectiveness of short and medium-term training courses at Mazandaran University of Medical Sciences. Methodology : In this research, a quantitative research method was used. The statistical population consists of specialists and university administrators and staff of the Medical Sciences Organization in Mazandaran Province. The purposive sampling method was applied in the qualitative phase; moreover, the proportional stratified sampling method was used in the quantitative phase. Furthermore, the data collection was done through field interviews and researcher-made questionnaires. The collected responses were analyzed by using descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (correlation and independent t-tests) using SPSS and Lisrel. Findings : The main components of short- and medium-term university courses consist (effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and finally emphasis on education and development). Conclusion : In addition, according to the results, in rating, the short-term and medium-term dimensions of university courses, among all the institutional and operational levels, the factors (the effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and the emphasis on education and development) were respectively rated as the most and the least significance in short- and medium-term university courses

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.

Purpose: The aim of this study was to validate the model of professional citizen education in education. Methodology: The present study was applied in terms of purpose and quantitative in terms of data collection and was conducted using a descriptive survey research method. The statistical population of the study was all line managers and education staff in Khorasan Razavi province in 2019. According to the collected statistics, their number was 12 thousand people and according to Krejcie and Morgan table, 400 people by available sampling method, as a statistical sample. They were selected and answered a 42-item researcher-made questionnaire. Data analysis method Structural equation modeling and Lisrel software were used. Findings: The results of confirmatory factor analysis and path analysis indicated the appropriate fit of the designed model and the results of testing research hypotheses showed social participation training, social demand training, work conscience training, social responsibility training, socio-political awareness, culture Student’s family, culture of friendship groups, culture of society, economic situation of society had a significant effect on the education of concerned students in the field of citizenship, as well as family culture and culture of student friendship groups, education of concerned students, culture of society, The prevailing economic situation of the society had a significant effect on the efforts to reform and improve the society and on the correct education of future generations, and finally the efforts to reform and improve the society and the correct education of future generations had a significant effect on achieving a productive society. Conclusion: According to the research findings, our country’s educational system needs a system of thought, theoretical foundations and clear philosophical and social foundations for the formation of the process of educating professional citizens, based on the needs and foundations and cultural, economic and political conditions of society.

Purpose: This research was conducted with the aim of presenting a model of self-handicapping based on time perspective and intelligence beliefs mediated by academic self-efficacy in students. Methodology: Present study was cross-sectional from type of correlation. The research population was all secondary high school students of Tehran city in 2019-20 academic years. The sample size was considered 400 people who were selected by multi-stage cluster sampling method. The research tools were the revised self-handicapping scale (Jones & Rhodewalt, 1982), time perspective questionnaire (Zimbardo & Boyd, 1992), intelligence beliefs scale (Abd-El-Fattah & Yates, 2006) and academic self-efficacy scale (Jinks & Morgan, 1999). Data were analyzed by structural equation modeling method in SPSS-25 and Amos-23 software. Findings: The findings showed that the model of self-handicapping based on time perspective and intelligence beliefs mediated by academic self-efficacy in students had a good fit. Also, time perspective and intelligence beliefs had a direct and positive effect on academic self-efficacy and time perspective, intelligence beliefs and academic self-efficacy had a direct and negative effect on self-handicapping. In addition, time perspective and intelligence beliefs with mediated by academic self-efficacy had an indirect and negative effect on self-handicapping (P<0.05). Conclusion: According to the results of this study, planning is necessary to reduce students’ self-disability which for this purpose, school counselors and psychologists can improve their time perspective, intelligence beliefs and academic self-efficacy through workshops