درخت حوزه‌های تخصصی

Purpose- Since the rural unemployment rate has increased and rural dwellers suffer from the shortage of the basic requirements of life due to the lack of livelihood sustainability, it is important to address the significant role of Sustainable Livelihood in rural areas, particularly, regarding female household heads or women with unfit providers. Therefore, the present study has aimed to examine the factors that determine the SL of the afore-said women who have the membership of rural microcredit funds in Ghaemshahr County.  Design/Methodology/approach- The data have been collected through a census with a sample of the female household heads and the women with unfit providers who are the clients of 30 microcredit funds in rural areas of Ghaemshahr County, Mazandaran Provice. (n=170). The data were collected through a researcher-made questionnaire, which was divided into two main sections of SL evaluation and the significant factors affecting the SL developed into 11 categories. The validity of the research tool was determined by the expert panels while the Cronbach’s alpha test determined the level of reliability. In order to analyze the data,the researchers employed SPSS25 and Smart PLS3 to obtain descriptive and inferential statistics.   Findings- The results of the current study indicate that the personality, economic, support/service and cultural factors, respectively, with the path coefficients of 0.361 and 0.344, 0.291 and 0.266 had positive impacts on the SL of the aforesaid women. However, the first two factors had the confidence interval of 99% while support/service and cultural factors earned 95% confidence interval. Moreover, the results of the structural equation indicated that the factor of support/service had more impact on these women’s level of SL than other factors.      Research limitations- One of the main limitations was the difficulty in identifying and accessing research population and the unbalanced distribution of microcredit funds in Ghaemshahr County.   Practical Implications- There are several strategies that affect the ever-growing SL of female household heads, including government-supported facilities and low-yield financial services with the aim of enhancing fast-growing job opportunities, encouraging creative ideas and activities and entrepreneurships in rural areas, certain specialties, professional marketing for rural products and guaranteeing their dealership.     Originality/value- The results of the present study can help the associated organizations and developers to focus on the accessibility and achievements of the predetermined objectives of the funds and financial services that address women’s activities -women financial services, especially,   the ones that creates fast-growing job opportunities. Given the current financial problems, the present study has aimed to improve women’s SL.  

Brands are considered one of the most valuable intangible assets. Branding is the idea of creating a unique feature to differentiate and is one of the essential components in tourism programs and the important tools for urban tourism development in different aspects of economic, social, cultural, environmental and physical. In this study, it is tried to investigate the impact of the global brand on the development of the tourism economy of the Damghan city. LESREL software had been used for this purpose . The research method was descriptive - analytic and of application type. In this study, data collection was done through SPSS and questionnaire distribution and library studies. The results of analysis of an agent for investigation of features (awareness, loyalty, image, perceived quality) on particular value of the pistachio brand in Damghan city indicated that the collected data were well supported the pattern and the overall indicators showed proper adequacy of the pattern by the data .Also after reviewing the second - order factorial analysis, it was found that all the factorial loads were meaningful and support the indicators and variables well. The investigations outcome of the impact rate of pistachio global brand on the development of tourism economy using T- test, showed that the acquired average is more than mean 3, and acquired meaningful level 0.000at level of 0.95 Indicated the high impact of pistachio particular brand on tourism economic development in Damghan city. Studying the results of direct and indirect effects of the global brand of pistachio in urban tourism development in economical dimensions using Path analysis test, showed that due to the acquired Betas, it is indicator of direct impact of global brand of pistachio on development of tourism industry in Damghan city.