امیر احمدپور

Purpose - Women as half of the human resources in rural areas play an important role in entrepreneurship development in rural communities. The reinforcement of rural women entrepreneurship is an effective approach for two development indices, that is., increasing employment and reducing unemployment. So, given the significance of the sustainability of small and medium-sized businesses of women in the rural economy and rural development, it is important to identify the factors influencing the sustainability of the entrepreneurship process among them. In this respect, this study aimed to explore the factors affecting the sustainability of the business of the entrepreneur women who were members of rural microcredit funds in Mazandaran province. Design/Methodology/Approach- The research was a descriptive one. The statistical population was composed of 776 entrepreneur women who were members of 26 rural microcredit funds in Mazandaran province, out of whom 260 women were sampled based on Krejcie and Morgan’s table. The main research instrument was a self-constructed questionnaire whose face and content validity were confirmed by a panel of experts. Also, average variance extracted (AVE) and composite reliability (CR) supported the convergent validity and the reliability of the instrument, respectively. Data were analyzed by structural equation modeling using the partial least squares technique in the Smart PLS3 software package. Finding- Based on the results, the sustainable businesses of rural women who are members of rural microcredit funds were positively and significantly affected by the infrastructure, educational-skill, policymaking, economic, and environmental-geographical factors (with coefficients of 0.412, 0.219, 0.175, 0.165, and 0.137, respectively) at the 99% confidence level and by personality and attitude (0.183 and 0.162, respectively) at the 95% confidence level. These factors captured 92.3 percent of the variance in sustainable businesses. Research Limitations- The dispersion of microcredit funds across the counties and the difficulty of identifying entrepreneurs in them, which would constitute the statistical population, were the main limitations and challenges of the research. Practical Implication: The most important approaches to developing sustainable businesses among rural women include identifying motivated entrepreneur women, providing adequate facilities, raw materials, and inputs, creating job opportunities for small home jobs in villages to motivate women businesses, promoting communication between rural women and successful entrepreneurs, arranging visits of successful businesses, holding short-term applied skill development courses, and creating proper conditions for the use of the Internet and cyberspace for marketing their products. Originality/Value- Based on the results, various factors significantly influence sustainable businesses of women who are members of rural microcredit funds. Therefore, organizations and officials can contribute to the development of women’s businesses in rural areas through supporting the women by material and spiritual motivations, encouraging them, and reinforcing their commitment and responsibility.

Purpose- Since the rural unemployment rate has increased and rural dwellers suffer from the shortage of the basic requirements of life due to the lack of livelihood sustainability, it is important to address the significant role of Sustainable Livelihood in rural areas, particularly, regarding female household heads or women with unfit providers. Therefore, the present study has aimed to examine the factors that determine the SL of the afore-said women who have the membership of rural microcredit funds in Ghaemshahr County.  Design/Methodology/approach- The data have been collected through a census with a sample of the female household heads and the women with unfit providers who are the clients of 30 microcredit funds in rural areas of Ghaemshahr County, Mazandaran Provice. (n=170). The data were collected through a researcher-made questionnaire, which was divided into two main sections of SL evaluation and the significant factors affecting the SL developed into 11 categories. The validity of the research tool was determined by the expert panels while the Cronbach’s alpha test determined the level of reliability. In order to analyze the data,the researchers employed SPSS25 and Smart PLS3 to obtain descriptive and inferential statistics.   Findings- The results of the current study indicate that the personality, economic, support/service and cultural factors, respectively, with the path coefficients of 0.361 and 0.344, 0.291 and 0.266 had positive impacts on the SL of the aforesaid women. However, the first two factors had the confidence interval of 99% while support/service and cultural factors earned 95% confidence interval. Moreover, the results of the structural equation indicated that the factor of support/service had more impact on these women’s level of SL than other factors.      Research limitations- One of the main limitations was the difficulty in identifying and accessing research population and the unbalanced distribution of microcredit funds in Ghaemshahr County.   Practical Implications- There are several strategies that affect the ever-growing SL of female household heads, including government-supported facilities and low-yield financial services with the aim of enhancing fast-growing job opportunities, encouraging creative ideas and activities and entrepreneurships in rural areas, certain specialties, professional marketing for rural products and guaranteeing their dealership.     Originality/value- The results of the present study can help the associated organizations and developers to focus on the accessibility and achievements of the predetermined objectives of the funds and financial services that address women’s activities -women financial services, especially,   the ones that creates fast-growing job opportunities. Given the current financial problems, the present study has aimed to improve women’s SL.