مدیریت هویت و بدن (واکاوی اپیدمی زیبایی زنان و مردان در مراکز زیبایی شهر یزد) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
مقدمه : در دوران معاصر، حضور در مراکز زیبایی از جمله روش های تقویت و چانه زنی درباره شاخصه های هویت است. این مطالعه به واکاوی برساخت هویت زنان و مردان شهر یزد در مراکز زیبایی می پردازد و و هدف آن، کشف عوامل گرایش و حضور در مراکز زیبایی و اثرات و پیامدهای آن بر زنان و مردان یزدی است. روش : این پژوهش به لحاظ رویکرد، کیفی است. داده های این مطالعه از طریق مصاحبه عمیق، گردآوری شده و با استفاده از روش تماتیک مورد تحلیل قرار گرفته اند. مشارکت کنندگان در این مطالعه، ترکیبی از زنان و مردان با ویژگی های جمعیت شناختی متنوع هستند. از روش نمونه گیری هدفمند از نوع حداکثر تنوع استفاده و درنهایت با 49 نفر از مردان و زنان یزدی مصاحبه شد. شهروندان مورد مطالعه زنان و مردانی یزدی هستند که به اماکن زیبایی مانند آرایشگاه ها، باشگاه ها، مراکز درمانی، کلینیک های زیبایی و... مراجعه کرده اند و برای انجام مصاحبه انتخاب شده اند. یافته ها: داده های گردآوری شده در قالب سه مضمون اصلی، خودمدیریتی، براندازی و تثبیت هویت، کدگذاری و تحلیل شدند. این عوامل و پیامدهای ذکرشده حاکی از آن است که زنان و مردان به وسیله زیبایی خواهان تغییر و مدیریت هویت خود هستند تا از این طریق بتوانند خود جدیدشان را به همگان معرفی کنند. نتیجه گیری : عوامل خودمدیریتی زمینه گرایش را در زنان و مردان به زیبایی ایجاد کرده و دستیابی به هویت جدید زنان را با پیامد براندازی هویت و مردان را با تثبیت هویت مواجه ساخته است.Identity and Body Management (Analysis of the Beauty Epidemic of Men and Women in Beauty Centers in Yazd)
Introduction: Recently, people try to represent their identity and differentiate themselves from others by using strategies to beautify their body and appearance by visiting beauty centers and managing themselves. Managing appearance and achieving beauty is expressed in actions and deeds, such as body makeup, sports, dieting, having a beautiful and young body, etc. In this way, beauty can also be introduced and managed by people as an individual identity. Fashion and makeup are signs through which people declare what is their identity and what is not. In addition, people flaunt their appearance in such a way that they are different from others. However, nowadays, the body is considered as a project to build personal identity. Method: The current study was conducted using a qualitative approach and the method of thematic analysis. The participants of this research were 24 women and 25 men. Data were collected through semi-structured interviews. The citizens studied were men and women from Yazd who visited beauty salons, clubs, medical centers, beauty clinics, etc. and were selected for the interviews. The participants in this study are a combination of men and women with different demographic characteristics, and the maximum variation purposive sampling method was used. In the data analysis, the data are recorded on paper and coded at three levels. Finding: The results show that self-management factors led women and men to tend to visit beauty centers. Women visited many beauty centers and manipulated their bodies due to self-care, defense mechanisms, deconstruction of femininity and inhibiting forms and men, career change, abolition of masculinity schema, symbolic annihilation, and social deprivation. The above factors indicate that men and women want to change and manage their identity through beauty so that they can present their new selves to everyone. For this reason, forming a new identity has consequences for them. Women have experienced consequences such as generative action, self-reflection, self-efficacy, conflict flooding, and finally subversion of identity, while men have faced identity stabilization. Men want to manage their identity with the continuation of masculinity agency, stigma reduction, sexual seduction, and self-expression. Conclusion: Therefore, according to the research, the men and women studied achieved their ultimate goal of self-management through the strategy of body presentation. Although both groups consider that self-presentation is a sign of silence, women try to undermine and rebuild their identity and want to achieve a new identity, while beauty in men means the continuation of masculinity in a new way for them. In line with the changes achieved, men have changed and smooth their lives, men tend to manage their identity through beauty in who they are. However, through the process of beautification, men try to gain independence and more opportunities, including advancement in their social life
تبلیغات
