مطالب

Philologie in German (English philoloy; French philologie; Latin philologia ‘love of word’) is defined as the study of language in its historical context. It is considered a part of historical linguistics which traces the development and etymology of words in a language and across languages. John Peile defines philology as follows: It is the science which teaches us what language is. The philologist deals with the words which make up a language, not merely to learn their meaning, but to find out their history. He pulls them to pieces, just as a botanist dissects flowers, in order that he may discover the parts of which each word is composed and the relation of those parts to each other: then he takes another and yet another language and deals with each in the same way: then by comparing the results he ascertains what is common to these different languages and what is peculiar to one or more: lastly, he tries to find out what the causes are which operate on all these languages, in order that he may understand that unceasing change and development which we may call, figuratively, the life of language. (Peile1988, 5) In his book, Cours de linguistique générale, Ferdinand de Saussure offers a comprehensive definition of philology. Language is not the unique object of philology. The task of philology is above all to establish, interpret, and comment upon texts. This just concern leads philology to concern itself with literary history, customs, institutions, etc. . . . Everywhere it makes use of its own method, which is textual criticism. (qut. in Watkins 1990, 21)

Purpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software.Findings: The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model.Conclusion: This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.

The American ecopoet, Mary Oliver (1935 – 2019) has never been read in the light of the concepts the French philosopher, George Bataille (1897 – 1962) introduced into the world of philosophy and literature even though the enterprise could be abundantly rewarding. Bataille poses the question of general economy as opposed to particular economy. The latter is narrow, rational, self-centered and pivoting around gathering and storage, while the former takes the whole sphere of life into account and concentrates on excess of energy, expenditure, universal wisdom which is far broader and more inclusive, sacrifice and permanence of the sum total of energy available in the living sphere as well as that of the living matter. Oliver, the poet, uses none of the philosopher’s terms, but the scenes she describes in her own poetic style and the language and discourse she uses concerning death reveal the same position and point of view as those of Bataille. That is the gap the present qualitative, library-based study tries to cover at least partially and in particular with regard to the question of death which with the help of an Oliverian stance and in the light of such Bataillean concepts as general economy, excess and expenditure, can turn into a moment of rebirth, vital to the health and a proper functioning of the whole universal system. This two-fold approach will hopefully contribute to both Oliver studies and to the body of research, done on Bataille.

The representation of future pre-configuration through policy-making processes has been an in-vogue area of study in the field of discourse analysis. Equally important is the reconstruction of future pre-configuration in the institutional translations of political text and talk. The objective of this study is to investigate the conceptualization of futurity in the preemptive policy-making in the speeches of the Iranian Supreme Leader and their English institutional translations. The data for the present study comes from 20 speeches of the Iranian Supreme Leader and their translations, spanning from 2015-2020, issued by the Office of the Supreme Leader. We employed semantic-syntactic analytical tools such as mood, modality, and aspect to study the conceptualization of futurity in the policy discourse. In conclusion, the findings of the study indicate that these reconstruction of futurity in the preemptive policy-making process in the English institutional translations are to a greater extent similar to the semantic-syntactic properties of the original texts. However, modalization and mood transformation are instances of differences between original and translated versions of texts. Besides, we argued that any instance of the occurrence of similarity or differences stems from on-line dialectic relationships between micro-pragmatic and macro-pragmatic factors

The primary objective of this research was to explore how the mindsets and perseverance of English as a Foreign Language (EFL) teachers in Iran impact their well-being. Using Structural Equation Modeling (SEM), data from 375 EFL teachers, selected through convenience sampling, were analyzed. The results revealed a direct and positive correlation between a teacher's growth mindset and their well-being. Additionally, the study found that the relationship between a teacher's growth mindset and well-being was influenced by their level of grit. These findings suggest that educators can significantly contribute to fostering growth mindsets and perseverance among EFL teachers, thus improving their well-being. Ultimately, this research underscores the importance of these teacher characteristics in enhancing the well-being of EFL instructors and offers practical guidance for educators aiming to support them.  

The following paper was designed to focus on how learners’ process different communication inputs (Listening, Speaking, Reading and Writing) and secondly, how gender differences play a significant role in this process. However, materials and instruction methods must also affect individual responses to given tasks. A study on these issues will necessitate the development of gender sensitive instructional materials with a special focus on improving individual comprehension strategies. First year graduate students with English as a compulsory subject of the two selected institutions were taken for our study. In this paper we have reported the differences between the male and female attitudes of the learners and their beliefs in acquiring LSRW skills for learning English as a foreign language (EFL). Survey questionnaires (through Google forms) and interview questions were designed. One sample T-test and paired sample test were taken whereas, interview question responses were analysed to validate the data. The findings revealed that average responses regarding the difficulty of listening skills are statistically significant and correlation between male students learning listening skills are better in the collaborative learning environment whereas the female students depict a positive and moderate correlation for the same. However, it is also found that there is no significant difference between the overall performance of female and male students and the implications have been discussed in the paper.

Personality as an individual factor is one way of describing human characteristics, usually referred to as a number of relatively stable behavioral traits or characteristics. This systematic review reviewed all related Iranian studies in international databases, including Google Scholar, PubMed, PsycINFO, Web of Science (ISI), Scopus, and national databases, including the Scientific Information Database (SID) and Magiran which was published between 2002 and 2024. The following keywords and combinations of them were used to search the databases: “personality characteristics” “life expectancy,” “quality of work life,” and “work-life balance”. Personality characteristics significantly influence various aspects of life, including life expectancy, quality of work life, and work-life balance. Research indicates that traits such as conscientiousness, neuroticism, and overall personality profiles can contribute to both individual and organizational outcomes. Personality traits, such as conscientiousness and emotional stability, significantly impact life expectancy, job satisfaction, and work-life balance by promoting healthier lifestyles and well-being. Understanding these influences can inform interventions to improve health outcomes and workplace dynamics.

On the northern shore of the Persian Gulf, not far from the coastline of Bandar-e Dayyer (Dayyer Port) in Bushehr Province, remains of a large archeological site can be seen in the form of dense piles of the rubble as well as architectural remnants scattering over ​​approximately 27 hectares, which is known as Bardoo. The remaining and main parts of the site are located in the south and southeast of the city of Bardestan, between a road leading to Bandar-e Dayyer and the western flank of salt marshes on the west bank of huge Bay (xowr), located about 2200 meters from the coastline of Bandar-e Dayyer itself. Archaeological excavations at this site reveal three periods, ranging from Parthian to the early Islamic era.