مطالب

For years, virtual learning has been proposed as a dominant approach to overcome the limitations of traditional education. The spread of emerging technologies and the connection of citizens to the Internet has made virtual courses much more accesible than before. As the citizens of the third millennium refer to electronic shopping centers to purchase their goods, they expect to receive the instruction they require through virtual means. This trend, along with the increasing expectations, has created a gap between the current and the desired situation in the education process. Digital content management is considered as a facilitator to respond to emerging requirements. In this article, while explaining the dimensions of transformation in Virtual learning, the importance of digital content management in improving the effectiveness of virtual learning has been emphasized. The article would be a starting point for further research on the integration of digital content management in the virtual learning process.

The present research has been done with a view to identifying gamification components in association with users' experience in the services of digital libraries. Typically, the research method has been a developmental and systematic review, and essentially an analytic one. The data collection was carried out based on three major components: gamification, user experience, and digital library services. 164 resources related to the three components have been found. After filtering the resources in three phases, 12 resources in the first phase and 41 resources in the second phase were omitted and the remainder exactly 37 resources which were more closely related to the gamification components in the interaction with the user`s experience of digital library services, were identified, ranked and analyzed. The Findings show that gamification elements for digital library services include: certificate, achievement, membership law, ranking, digital products, signs, status and position, money, lottery, the Boss game, reward, present, feedback, navigation pages, Avatar, score, badges, narratives, prizes and badges collections and finally the results arising from the investigation of these components and analysis of the conceptual connection among them, show that the use of gamification elements for any digital library services develop the components “dynamism” and “gamification stimulants” such as competitiveness, attractiveness, excitement, hopefulness, challenge, victory and, etc in the users and that ultimately leads to the utilization of digital library services and user`s satisfaction.

Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, purchase and after the purchase of this journey.This study has been done by adopting a qualitative approach and thematic review method. The required data was collected through literature review. First, research articles on B2B marketing and virtual reality were searched in Google Scholar and Scoops databases, and during the steps and filters, a total of 274 articles were extracted from these two databases. Duplicate article, 257 articles were obtained. In the next step, by applying the exclusion criteria, 224 articles were deleted and finally 33 articles were finally reviewed. After performing the thematic analysis steps, 67 codes were extracted, which were presented in the form of four themes or main functions and nine themes or sub-functions. The findings of this study contribute to a more comprehensive understanding of managers and marketing and sales experts of the functions of the VR immersion feature at each stage of the B2B customer journey. Managers and owners of B2B businesses can use these functions in customer journey based on their marketing and sales goals and enjoy its benefits. It also helps researchers identify and improve the scientific and managerial understanding of the functions of the VR immersion feature and how it creates value in B2B client journey. According to the results of this research to future researchers, reviewing the literature with more sources and a wider period, developing a research model using other theories; And model testing with initial data is recommended.

Understanding tourist behavior is a requirement for marketing planning for the supply of goods and services to satisfy tourists. Nowadays, many tourists decide to travel to any place by searching through internet explorers. The present study was conducted with the aim of analyzing the behavior of tourists in Iran based on data mining (search rate on Google Trend). The research is applied and has been done with a causal descriptive method. The method of collecting data is by searching keywords on Google. . To collect the keywords needed for the research, we had to turn to the experts and authorities on the field as well as the relevant scientific articles. The process of data collection is that a series of key words in tourism were selected and accordingly, it was determined how much people used these words in different places in Iran. Correlation matrix (covariance) model has been used for data analysis. In this research, the structural information of these keywords was obtained and edited based on the keywords related to tourism extracted from Google Trend by time series and with the help of Pearson correlation matrix. Nine keywords were selected for search, including hotel, entertainment, pilgrimage, tourism, nature, places of interest, archeology, travel and travel tour. The keywords are not searched at random, but they are related and correlated and stem from a structural thinking. The results of the data analysis have shown the type and intensity of connections between the words that had a communication structure. It was also found that the words pilgrimage, recreation, and archeology have less connection with other words.

The present study was aimed at providing a smart model of professional development of second high school principals in Tehran province. This study was based on  a combined strategy of successive explorations. The research method was qualitative case study and in the form of content analysis. The selection of the sample in the qualitative section was made by a targeted sampling method with a criterion-based technique. The sample size was up to 20 people emerging in order. The data collection tool consisted of two sections, semi-structural interviews in the field and a review of upstream documents and training documents in the library section, and data analysis in the qualitative section based on the content analysis using  ATLASTI software. The quality of this study was observed, from the point of view of experts , and  6 dimensions and 29 components were considered in the professional development of second high school principals. The identified dimensions are educational, research, service, ethical, cultural, and executive. This is not  only an evaluation of the candidates for the second-high school administrative candidates in the field, but also the role of a way to promote the material and the competence of these scholars. Due to the limited resources of some organizations, it is not possible to set up an office or deputy for the subject of digital transformation.