درخت حوزه‌های تخصصی

The increase in Internet technology popularity due to the advancement of information technology is bound to rise at an unprecedented pace in China. The development of E-commerce has become an important part of people everyday lives in certain sectors of business activities such as online advertising, online shopping, online promotional advisory and service. This study examines critical factors in online shopping that affect customer satisfaction. The philosophy of positivism was used to evaluate the online shopping behaviour in a Chinese context. The philosophy defines a structural method that combines logical deduction with accurate and well-known observation of personal character and behaviour. The data on the level of customer satisfaction collected by E-mail and survey. The results of the validity and reliability test, Pearson's correlation and Multiple Linear Regression analyses suggested that online shopping websites’ privacy, delivery system and service quality would improve customer satisfaction in China. The Companies must carefully develop the E-commerce environment in terms of customer behaviour in China, emphasizing the factors that have a significant impact on their online customer satisfaction

The E-commerce has been grown rapidly with the rise in the number of business entities. The expansion of e-commerce businesses, however, has created challenges to the tax authorities around the world. Due to the way in which e-commerce is being carry out, it may provide tax planning opportunities. This study aims to explore whether businesses that conducted e-commerce in Malaysia has the intention to do tax planning. Interviews were conducted with e-commerce business administrators. Result indicates that tax issues is not the main motivations for companies to do e-commerce. This indicates that other factors are more important for e-commerce businesses to consider in their planning stage

This study aims to identify the role of information and communication technology in improving electronic payment methods. The descriptive-analytical approach has been applied. We have learned about the concepts of ICT and electronic payment methods and the impact of ICT on these methods. On the applied side, an El Oued was distributed to a staff sample in the Directorate of the Algeria Poste unite of the State of El-Oued and several its postal institutions. The El Oued included two main axes: the first focuses on the reality of ICT in the organization. We discussed the electronic payment methods and the control procedures on their system on the second axis. Also, the challenges and risks which they face, the study revealed a statistically significant relationship between the variable of ICT and the means of electronic payment through the influence of some dimensions in the first axis on the dimensions of the second axis.

Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, this article explores the mediating role of Online Image on the connection between E-WOM and  E-service quality, E-satisfaction, E- trust The result of Structural equation Modelling  (AMOS) path analysis affirmed that estimation model fulfilled the necessity and evidence the solidness of things, builds and correlation. All the four conditions for estimation model was met: things stacking above 0.7; unwavering composite quality (CR) above 0.7; Average Variance Extraction (AVE) above 0.5. The scholastics and industry will profit by the usage of this examination. Likewise, the tourist industry division can draw from these outcomes as references and proposals inside the impediments of the study. Future research headings were proposed to deal with the restrictions.

The purpose of this study is to design a strategic model for international marketing of Iranian handmade carpets - a combined approach. The present study, in terms of its basic applied purpose, in terms of nature, survey research and in terms of paradigm, combined-exploratory research, sampling in the qualitative part of the research was done purposefully and in the quantitative part was done by simple random sampling. In the qualitative stage with 12 experts, who were mainly academic experts in the field of international marketing and senior managers of companies exporting Iranian handmade carpets, the interviews continued until theoretical saturation was achieved, and the sample of the quantitative section consisted of 196 people selected according to the Cochran's formula and the research tool in the qualitative section has been identified using the exploratory method of strategic components of international marketing of Iranian handmade carpets and the factors affecting it and in a small part it was evaluated through descriptive-survey research. The sampling method in the qualitative part was purposeful and in the quantitative part was simple random. The research tool in the qualitative part of exploratory interview was semi-structured and in a small part, for the strategic evaluation of international marketing of Iranian handmade carpets, a researcher-made questionnaire was used, which was designed based on the themes obtained in the qualitative stage. In the qualitative part, the analysis of the interviews was performed using the content analysis method. The validity and reliability of the components were examined and Cronbach's alpha of all the above components was 0.7 and during it; the most important basic, organizing and comprehensive themes on the components of the factors affecting the international marketing strategy of Iranian handmade carpets were assessed. Quantitatively, through structural equation methods, the accuracy of the research model was confirmed and it turned out that the selection of concepts, dimensions and indicators had a high accuracy in the handmade carpet industry and it can provide a suitable framework for compiling a vision document for the handmade carpet industry.

Textiles as a forerunner in the industrialization of many current developed countries to the post-industrial stage has fundamental role. Due to the occurrence of many problems in the Iranian textile industry, this industry has faced many hardships. The objective of this article is to develop an evaluation model for sustainable technology in the textile industry. The present research method is applied, in terms of (quantitative-qualitative) mix method. The qualitative sector is consists of the statistical population of elite in the textile industry, which semi-structured interviews were carried out with 10 experts in the textile industry. Their ideas were refined in two stages using the Fuzzy Delphi method and according to the library studies and expert ideas, the evaluating components of technology were identified and a researcher-made questionnaire was developed in the Likert spectrum. Its validity was measured using confirmatory factor analysis and reliability with combined method. The quantitative sector is consist of the statistical population includes all engineers, managers and university professors of the textile industry, of which 200 people were randomly selected as the sample size. Based on the results of the qualitative and quantitative sectors, the technology evaluating model has been drawn including 10 dimensions of economic, cultural, environmental, marketing, legal, organizational, political, technical, managerial and marketing. Obstacles and influential factors in evaluating technology are stated here with their consequences.

The purpose of this study is to propose the model of designing a customer experience management model in the field of car relief services. In this study, the researcher used a mixed method. In this research, the researcher has used a combined approach. For this purpose, in the first study, to identify the components of customer experience management components from Grounded Theory approach, and in the second study, the model test was used using quantitative method. Protocol and in-depth interview with twenty senior managers were the first tools for gathering data, and in a quantitative method, required data were collected from 330 customers of Iran Khodro and analyzed by PLS software. The researcher conducted 20 interviews, theoretically saturated, and finally extracted 152 open source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty-three sub dimensions. The researcher includes six main dimensions brand satisfaction, customer experience, brand dependence, strategy, brand trust, customer support of the purchase and thirty-two sub-dimensions. The results also showed that customers' mental conflict in products with high and low involvment conflict leads to trust and loyalty to the brand, because loyalty to the brand is emotional and cognitive in nature

The purpose of this research is to design a model for the development of optimization of gasoline production in the oil refinery. The research method is experimental, which uses nonlinear programming. The statistical population is the set of sections and pressures of steam, benzene, octane in four different time periods for the production of gasoline products in accordance with the standards of the National Petroleum Products Distribution Company. Version 24.1.2 resolved. The results of determining the amount of slices for mixing in two time periods, the amount of steam pressure, octane and benzene to produce the final gasoline product for each of the nine slices in each time period are shown.. An increase in the amount of benzene in the gasoline product than the standard level causes an increase in the amount of air pollution. On the other hand, reducing the octane number will increase the knocking of car engines and will lead to a decrease in engine efficiency. Exceeding the standard gasoline steam pressure reduces the volume of gasoline consumed by customers and as a result creates customer dissatisfaction.