درخت حوزه‌های تخصصی

Purpose: The purpose of this study was to investigate and predicting positive user responses to social media advertising: The roles of subjective norms and empathy. Methodology: This study in terms of goal is an applied and in terms of nature is an experimental research. Statistical population for this study was users of the Instagram, and simple random sampling was used and 150 questionnaires were collected successfully. For statistical analysis of the data, Structural Equations Modeling and PLS2 software was used. Findings: This research conceptualizes social networks advertisements effectiveness as a concept encompassing emotional appeal, in formativeness and creativity that all have a potential to contribute to a positive online behavior. The experts were asked to validate the validity. It proposes and tests a conceptual model of the formation of online user’s behavioral responses about social networks advertising. Conclusion: The results of our empirical tests of the model reveal that emotional appeal, in formativeness and advertising creativity were key drivers of favorable behavioral responses to a social networks ad and that intention to engage in favorable user responses was positively associated with purchase intention.

Purpose: This study was conducted with the aim of determine the effect of wisdom and socio-economic status of the family through the mediation of academic self-concept on academic vitality. Methodology: The purpose of the research was applied and the research method was descriptive correlation type. The statistical population of research included all female high school students in district 2 of Tehran in 2018 with a total of 1200 people, 300 people According to Kerjeci- Morgan table were selected by multistage random sampling. The study tools were included Wisdom Measurement by Schmitt et al., (2012); Socio-Economic Status Inventory by Ghodratnama et al., (2013); School Self-Concept Inventory by Chen & Thompson (2003) and Educational Vitality Questionnaire by Dehghani Zadeh et al., (2013). The data were analyzed using structural equation modeling and Amos software. Findings: The results of the present study showed that wisdom has a positive and significant effect on self-concept (P=0.001). Wisdom has a positive and significant effect on academic vitality (P=0.001). Socio-economic status has no direct effect on self-concept (P=0.208). Socio-economic status has no direct effect on academic vitality (P=0.358). Self-concept has a positive and significant effect on academic vitality (P=0.001). Wisdom has an indirect and significant effect on academic vitality through the mediation of academic self-concept (P=0.001). Socio-economic status has no indirect effect on academic vitality in a positive and significant way with the mediation of academic self-concept (P=0.208) Conclusion: Wisdom in turn directly and indirectly through the mediation of self-concept affects the students' academic vitality.

Purpose: The aim of this study was to investigate the position of ethnicity in formal and hidden curricula of the new secondary education system. Methodology: The present research method was qualitative analysis of content analysis which consisted of two parts. The first part of the research included documentary analysis and content analysis. The statistical population included 51 books in the field of humanities in the second secondary school. The research sampling method was purposeful sampling and the research sample included 6 volumes of history and sociology books of the second secondary school. The content analysis unit consisted of text, images, and textbook activities. To evaluate the content validity was used experts' opinion about the degree of coordination of the content of the measurement tool and the purpose of the research. On the other hand, in order to ensure its reliability, Scott method was used. Based on the obtained reliability coefficient (79) it was quite stable. In the second part of the research, the research method was qualitative and ethnographic, and various tools such as student journals, photographs, semi-structured and informal interviews and observation were used to collect research data. To analyze the data in this section, qualitative content analysis was used by Smith method. Finally, to ensure the accuracy of the findings in this section, Triangulation method and re-referral of data to participants were used. Findings: The findings of the research in the first part showed that only 4% of the three sections of the content from the reviewed books paid attention to the 22 desirable components of ethnicity. Also in data analysis based on Smith method in the second part of the research, various themes including ethnicity neglect, teachers 'ignorance, different teachers' expectations, ethnicity as a cause of discrimination and the consequences of ethnic discrimination appeared. Each of them contained several sub-themes. Conclusion: Based on the findings, it can be acknowledged that the place of ethnicity in the formal and hidden curricula of the new secondary school system has been largely neglected. Therefore, due to the multiplicity of Iranian society, it is suggested that the curriculums of the secondary schools be completely revised to cover the necessary components for multicultural education and ethnic diversity in Iran.

Purpose: The aim of this research was determining the relationship between cognitive appraisals and social problem solving with coping styles with stressful factors in university students. Methodology: The present study was cross-sectional from type of correlation. The research population was all undergraduate students of Islamic Azad University of Saveh branch in 2019-2020 academic years. There were 418 of them the sample size was calculated according to Cochran's formula 220 people who were selected by multi-stage cluster sampling method. The research tools were the questionnaires of cognitive appraisals (Folkman & Lazarus, 1985), social problem solving (D’Zurilla & et al, 2002) and coping styles with stressful factors (Endler & Parker, 1990). Data were analyzed by structural equation modeling method with using path analysis in LISREL-8.8 software. Findings: The findings showed that the primary appraisals had a significant negative effect on problem-oriented style and a significant positive effect on emotion-oriented and avoidance styles, secondary appraisals had a significant positive effect on problem-oriented style and a significant negative effect on emotion-oriented and avoidance styles, adaptive social problem solving had a significant positive effect on problem-oriented style and a significant negative effect on emotion-oriented and avoidance styles and maladaptive social problem solving had a significant negative effect on problem-oriented style and a significant positive effect on emotion-oriented style (P<0.05), but maladaptive social problem solving had no significant effect on avoidance style (P>0.05). Conclusion: Based on the results, to improve coping styles with stressful factors (increase problem-oriented style and decrease emotion-oriented and avoidance styles) can be designed and implemented programs to increase secondary cognitive appraisals and adaptive social problem solving and decrease primary cognitive appraisals and maladaptive social problem solving.