درخت حوزه‌های تخصصی

Purpose: The main objective of this study was to provide a model of Internet TV development in Iran using marketing approach. Methodology: The present study was applied-developmental in terms of objective and exploratory sequential mixed in terms of nature. The statistical population was in the qualitative section was composed of professors and specialists of Internet TV, as well as experts and activists in this department. The experts were identified by purposeful and snowball sampling, which according to the adequacy of the data, a total of 25 experts were interviewed. The statistical population in the quantitative section was 384 ordinary and Internet TV audiences in Isfahan. In the qualitative section, the interview was used as a data collection tool and in the quantitative section; a 58-item questionnaire was used. The research method in the qualitative section was thematic analysis and in the quantitative section, the researcher used the structural equation approach and Smart PLS software. Findings: The results showed that the identification of components and elements of a model of Internet TV development and the relationship between these components and elements by marketing approach led to the development and promotion of Internet TV, by providing and facilitating the necessary conditions and facilities will make more audiences interested in using these services, and finally the result of this study is to provide an appropriate model for the development of Internet TV by marketing approach. Conclusion: The results obtained from the structural equations were evidence that all the designed equations in the qualitative section are approved and all components of the model have significant relationships with each other.

Purpose: Dormitory life faces many challenges and there have been relatively many studies on this topic, therefore, the aim of the present meta-analysis was to review previous studies on dormitory life in Iran. Methodology: This was an applied meta-analysis. The study population included dormitory life studies registered in scientific databases during the years 2004-2007, and a total of twenty studies were selected as a sample based on inclusion criteria and using purposive sampling method. Data were collected by note taking method and analyzed by inverse questionnaire method and frequency and frequency percentage in SPSS ver.23. Findings: All twenty studies were reviewed based on the study method, type of study, data collection tools and techniques, sampling method and data analysis level. According to the results, dormitory life-related problems include homesickness, economic problems, lack of exercise facilities, poor food, lack of extracurricular activities, lack of study space, lack of health facilities, absence of recreational and welfare facilities, lack of recreational, scientific and research camps, absence of counselors and guides, absence of individual and group skills training workshops, lack of planning for students' holidays, dormitory rules, student congestion in rooms and public space, dormitory officials, lack of room space, no dorm assignment program, maladaptation of some students, lack of religious group activities and dormitory supervisors' unfamiliarity with student morale. Also, solutions to reduce the problems of dormitory life include increasing counseling workshops, increasing exercise facilities, increasing the quality of nutrition, holding classes and increasing managers' level of knowledge, increasing the quality of health care, the presence of counselors in dormitories, increase the number of interaction-focused dialogue sessions, increasing the number of study halls, holding recreational, scientific and research camps, increasing students' awareness of social harms, teaching strategies to reduce stress and anxiety, and holding extracurricular classes. Conclusion: Considering dormitory life-related problems and the related solutions, it is possible to provide appropriate conditions to reduce tensions and improve the quality of dormitory life by improving the dormitory conditions.

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.