درخت حوزه‌های تخصصی

Purpose: Cyber social networks and cyberspace are like a double-edged sword that brings favorable and unfavorable consequences. The advantages cannot prevent us from neglecting its dangerous disadvantages that disregard the ethical principles and community values. The present research has been carried out to explain the factors related to the implementation of cyber social network policies in Iran with the social responsibility approach. Methodology: The research is descriptive and also developmental-practical in terms of objective. Three researcher-made questionnaires including the questionnaires of related factors, social responsibility and the implementation level of social network policies were used to collect data. The validity of questionnaires was approved according to the opinion of professors and experts. As well, the reliability was confirmed using the Cronbach alpha. The statistical population of this study includes two categories: the first group consists of experts selected by purposive non-random sampling method; the second group consists of experts in the field of cyberspace, cyber social networks, media and general issues selected by quota sampling. Data analysis was performed using SPSS and AMOS. Findings: The research results showed that among the relationships between factors related to the implementation of cyber social network policies in Iran, the technical factor had been identified as the most important external factor and the structural factors as the most important internal factor. The implementation level of cyber social network policies and social responsibility is lower than moderate. Discussion: According to the results of the model fit analysis as well as the experts’ opinion, it can be concluded that the designed model is not sufficiently effective.

Purpose: The purpose of this study was to design an internal positioning model of state-owned banking services and accreditation. Method: The present study was applied and exploratory. The statistical population of the qualitative stage were the managers of the branches of agricultural, national and housing banks of Khorasan Razavi province and university professors in the field of management who were selected as the sample size by theoretical saturation method. According to Morgan's table, 284 people were selected by simple random sampling as the sample size. For data collection in the qualitative part of the interview and in the quantitative part of the researcher-made questionnaire was used. In order to analyze the data in the qualitative part, the theory of grounded theory and the method of Strauss and Corbin and Maxquda software and in the quantitative part, the technique of structural equations and PLS2 software have been used. Results: The results showed that the model presented in 6 dimensions of causal factors, contextual, intervening, pivotal, strategies and consequences has a good fit. Conclusion: Based on the research findings, they should pay attention to social and personal interactions in order to strengthen their relationships with customers.