درخت حوزه‌های تخصصی

To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical sampling of in-depth, semi-structured interviews of 15 experts from the oil industry. The initial model of the research was achieved with 19 (major) factors which were divided into 6 aspects according to the experts’ views: causal circumstances, the major factor, background circumstances, interventions, strategies and consequences. Next, in the quantitative section, the validity of the research was investigated through a surveying method and the questionnaire tool. The statistical population includes a limited number of managers and experts from the oil industry in research and planning fields, counting up to 170 people from whom 118 were selected through random sampling. After evaluating the reliability of the questionnaire, the questions themselves were validated and their number was narrowed down. Carrying out an explanatory factor analysis, the components were reduced to 14 and the dimensions to 5. The relationship between the dimensions was assessed through the correlation test and then the final pattern was designed. Eventually, the theory of the study was developed under the supervision of experts. The significant results of this study were finding the interventions, including productivity, governmental support, social institutions, and sustainable development along with the strategies, including reviewing the energy section structure, improving the managers’ perspectives and developing the green investments.

Nowadays, knowledge and information is the largest asset of organizations and human beings and having it can lead to a powerful and certainly valuable organization. The purpose of this study is to identify the suitable knowledge acquisition and transfer tools in the National Iranian Oil Company (NIOC). This study is applied in terms of purpose and case study from the point of view of strategy. Given the economic conditions of the NIOC as well as the need for maximum use of the knowledge, experience and skills, it is essential to identify the more effective ways of transferring knowledge, especially to the new entrances. Using the mixed method, in the qualitative section identified the tools of knowledge acquisition and transfer by studying leading oil companies in the world in knowledge management and using the expert panel, the appropriate tools for NIOC were determined. In the quantitative part of the research using questionnaire tools and group analytical hierarchical Process (AHP) method, knowledge acquisition and transfer tools were prioritized. Findings demonstrate that the NIOC can be effective in organizing the available knowledge by focusing on community of practice, peer assist, community of learning and lessons learned.

The purpose of the present study is to discuss Girard’s imitative desire in Pinter’s Betrayal, and Stoppard’s The Coast of Utopia. René Noël Théophile Girard (1923-2015), a French literary critic and philosopher, has elaborated on the idea of imitative desire. He discusses that our desires are not autonomous, but we borrow our desires from others. Since human beings think their drives do belong to them, the object of desire or the desired love becomes an issue of rivalry among the rivals. If such a dissention is not resolved, chaos will result. To solve it, an object, namely a human being is to be sacrificed to restore the unity of a nation. Since women characters are marginalized in patriarchal societies, they are mostly sacrificed in the selected plays. Sometimes, double mediation occurs for those who imitate others’ desires. That is, their desires are copied by others at the same time. In other words, man sacrifices out of his imitative desire to engender power and attraction. Therefore, the male characters in the selected plays covet objects/other human beings belonging to others. This act might cost other people’s lives and metamorphosing female characters to mere objects prone to sacrifice and commodification.