درخت حوزه‌های تخصصی

Today, many consumers advocate green products to reduce the effect of their consumption practices on the environment For this reason, companies have tried to produce green products, but many of the actions of companies in the field of green product production are misleading and deceptive, which is called greenwashing. The present study aimed to investigate the effect of understanding greenwashing, attitudes, and beliefs on green purchase intention among environmentalists. The population included the environmentalists in Kerman, to whom a standard electronic questionnaire was sent for data collection. Finally, 384 questionnaires were collected and analyzed. The findings indicated that the understanding of greenwashing has a positive effect on the confusion of green consumption and an increase in perceived risk. However, it can reduce the perceived benefit, satisfaction, and loyalty. In addition, the attitude and beliefs of the environmentalists have a positive effect on the perceived benefit, satisfaction, and loyalty. If environmentalists have a positive attitude toward green products, there will be less confusion about consuming green products.

Exegetical theories of human knowledge include human understanding of the divine word. No textual theory is formed in a vacuum. The prominent events and currents in the society, both political and cultural, create discourses in the society. Social events such as Marxism, liberalism, nationalism and other schools, the formation of international institutions and human rights, the occurrence of religious reformism, the fight against colonialism in Islamic countries, etc. during the last century created discourses in the society that caused changes in scientific attitudes and human and Islamic sciences, and then, the interpretation of the Qur'an. Compared to the traditional interpretation of the past fourteen centuries, these discourses placed in the form of a re-thinking or new-thinking interpretation. According to the claim of the immortality of the Qur'an, this validity is responsible for its relevance to the times. The interpretation and reading of the Qur'an is responsible for this update. Therefore, this article tries to refer to the effective discourses in recent centuries with the help of social issues and analytical approach and to measure the reflection of these discourses and the new and innovative opinions of commentators and researchers in the form of concrete examples of the impact of these discourses. The selected discourses are the discourse of religious reformation and return to the Qur'an, the discourse of new schools and isms, and the discourse of experimental sciences. However, there are definitely other effective discourses that cannot be discussed in this article. The purpose of this research is to gain self-awareness in discourse-oriented interpretations and attempt to conceptualize discourses. It is an attempt to provide a framework for some of the effective factors in interpretive innovation.