درخت حوزه‌های تخصصی

The purpose of this study is to design a strategic model for international marketing of Iranian handmade carpets - a combined approach. The present study, in terms of its basic applied purpose, in terms of nature, survey research and in terms of paradigm, combined-exploratory research, sampling in the qualitative part of the research was done purposefully and in the quantitative part was done by simple random sampling. In the qualitative stage with 12 experts, who were mainly academic experts in the field of international marketing and senior managers of companies exporting Iranian handmade carpets, the interviews continued until theoretical saturation was achieved, and the sample of the quantitative section consisted of 196 people selected according to the Cochran's formula and the research tool in the qualitative section has been identified using the exploratory method of strategic components of international marketing of Iranian handmade carpets and the factors affecting it and in a small part it was evaluated through descriptive-survey research. The sampling method in the qualitative part was purposeful and in the quantitative part was simple random. The research tool in the qualitative part of exploratory interview was semi-structured and in a small part, for the strategic evaluation of international marketing of Iranian handmade carpets, a researcher-made questionnaire was used, which was designed based on the themes obtained in the qualitative stage. In the qualitative part, the analysis of the interviews was performed using the content analysis method. The validity and reliability of the components were examined and Cronbach's alpha of all the above components was 0.7 and during it; the most important basic, organizing and comprehensive themes on the components of the factors affecting the international marketing strategy of Iranian handmade carpets were assessed. Quantitatively, through structural equation methods, the accuracy of the research model was confirmed and it turned out that the selection of concepts, dimensions and indicators had a high accuracy in the handmade carpet industry and it can provide a suitable framework for compiling a vision document for the handmade carpet industry.

The transmission of values in a country like Iran, which has a society and political system based on religion, has a twofold importance. Cinema in our country can be improved by localizing it - as one of the most basic and most impressive media of the modern world- based on the Islamic Revolution values and principles. It is evident that the continuous monitoring and evaluation of products in this area becomes more serious. The present study is an attempt to analyze the content of one of the cinematic products and evaluate different dimensions of religiosity used in it. By making use of the five dimension model of religiosity of Glock and Stark (doctrinal, ritual, experiential, cognitive, and the one related to outcome) and by implementing the quantitative content analysis, the thrust of this research is to evaluate the dimensions and categories of religiosity used in the "The Gold and the Copper" movie through a descriptive-analytic approach. The main question of the article is: What dimensions of religiosity lie in this film and how have they been reflected in it? The results illustrate that the ritual and doctrinal dimensions (45/7% and 29/5% respectively) have the highest degree of contribution of the religious categories used in the film, while the cognitive dimension has the lowest degree (7%).

Simultaneous decoding and encoding of information substantiate the foundations of natural processing of language in translation. The present study analyzed two Persian translators’ pragmatic strategies in translating the Quranic temporal discourse marker thumma into Persian. The source text corpus consisted of 6 sections of the holy Quran and was selected randomly; and the target text corpus is comprised of two Persian translations of the same sections. Theoretical perspectives in discourse and translation studies were applied in approaching parallel corpora analysis in the study. The findings indicate that different types and combinations of Persian temporal discourse markers were applied in 53% of the cases by the translators. Moreover, in 47% of the instances, it was replaced with Persian elaborative, contrastive, and inferential discourse markers. This creative, flexible, and innovative discourse construction approach was substantiated on the basis of the recognition of differences between discourses, cultures, and languages. Consequently, this dynamic approach was employed in the construction of an appropriate discourse for the addressee. The bases, resources, and foundations of these dynamic and discourse sensitive translation strategies were discussed pragmatic awareness raising in explicit teaching of these elements, development of sensitivity to unsteady social contexts in language use, and utilizing the findings in lexicography, translation quality assessment, and syllabus design were suggested.