درخت حوزه‌های تخصصی

Purpose- Rural tourism, in the perspective of developed economies, is considered as a context-based experience that has a broad range of attractions. Also, it can increase the opportunities to provide services to local communities. Thus, their maintenance has become an integral part of the rural economy. In this regard, the study explored the understanding of rural tourism development in Rudbar County, Guilan province. Design/methodology/approach- This study, in terms of goal is applied-developmental, in terms of paradigm is qualitative, and in terms of method is a grounded theory which is based on an inductive approach. The statistical population consisted of two groups of key rural informants and tourists of Rudbar County. Using a purposive sampling, 18 people were selected by snowball method and data were collected applying in-depth and semi-structured interviews, reaching saturation. To analyze the narratives, three stages of open, axial and selective coding method were used. Findings- Findings showed that the vital commodities of rural tourism in Rudbar are the supply of a mixture of tourism approaches such as ecotourism, agrotourism and participatory approaches such as the view of scenic byways. In the elevated villages near Darfak peak, the commodities are long hiking or cycling alongside Sefidrood River as well as heritage areas. Also, in the development of rural tourism in the study area, the categories of products of the destination, space opportunities of the destination, infrastructure of the destination, cultural support and beliefs of the destination, responsible participation of the destination, cultural acceptance of the destination, marketing for the destination, human capital of the destination, employment in the destination were important. The most important category (core category) was known as "tourism product development policy". Research limitations/implications- Lack of proper access to infrastructures such as mobile coverage accessibility, Internet and accommodation opportunities, frequent cut-offs of tap water in some villages for long hours, and access to tourists and key local informants were among the problems in the way of this study. Practical implications- In order to achieve the development of rural tourism, it is suggested that special attention be paid to the development policy of Guilan tourism product supply in different dimensions. Since most of the incoming tourists to Guilan are nature tourists, increasing the village's service such as improving mobile and Internet access, improving the village's water and electricity quality, travel agency offices and active tour operators in the villages, automobile repair shops, local food restaurants and eco-resorts are vital. Originality / Value- A grounded theory systematically examines phenomena in their natural state in the form of regular steps. In this method, generalization is not the purpose. Instead, the goal is to understand the phenomenon and its various dimensions.

Purpose: Present research aimed to presentation model of entrepreneurial attitude based on knowledge management and innovation with mediating role of ethical intelligence in academic-applied comprehensive universities. Methodology: This study in terms of purpose was applied and in terms of implementation was descriptive from type of correlation. The research population was the employees of the academic-applied comprehensive universities of West Azerbaijan province in academic years of 2018-19 with number of 600 people. According to the size of the population and based on the Krejcie and Morgan table, 234 people were selected as the sample according to the classified sampling method based on the city of the place of employment. To collect data used from the questionnaires of entrepreneurial attitude (Robbins & Coulter, 1989), knowledge management (Fong & Choi, 2009), organizational innovation (Choupani & et al, 2012) and ethical intelligence (Lennick & Kiel, 2005) and to analyze data used from structural equation method with the help of SPSS-19 and Smart PLS-3 software at a significantly lower level than 0.05. Findings: The findings showed that the model had the fit well and knowledge management and organizational innovation had a positive and direct effect on ethical intelligence, knowledge management, organizational innovation and ethical intelligence had a positive and direct effect on entrepreneurial attitude and knowledge management and organizational innovation with mediating ethical intelligence had a positive and indirect effect on entrepreneurial attitude (P<0.05). Ethical intelligence was a good mediator between knowledge management and organizational innovation with an entrepreneurial attitude. Conclusion: Based on the results, in order to increase the entrepreneurial attitude of the employees of the academic-applied comprehensive universities can through workshops improve the level of ethical intelligence, knowledge management and organizational innovation.