درخت حوزه‌های تخصصی

Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them to loyal customers as one of the priorities. Customer relationship management is a multi-faceted approach to marketing, sales and customer care. The Melli Bank manages customer relationship management in order to create customer loyalty and improve organizational performance. The purpose of the present study was to identify the organizational impact on organizational performance by considering the relationship between marketing integration in the employees of the Melli Bank of Isfahan Is. Methodology: This research, in terms of applied purpose and in terms of nature and method, is a descriptive survey. The statistical sample is 299 employees of the Melli Bank of the city of Isfahan. Findings: The method of collecting theoretical bases, libraries and data collection tools, a researcher-made questionnaire with Cronbach's alpha, 0/851 and response rate of 0/93.Conclusion: The results of the analysis indicate that organizational learning is effective on the performance of communication management.

Purpose: The aim of this research was determining the relationship between cognitive appraisals and social problem solving with coping styles with stressful factors in university students. Methodology: The present study was cross-sectional from type of correlation. The research population was all undergraduate students of Islamic Azad University of Saveh branch in 2019-2020 academic years. There were 418 of them the sample size was calculated according to Cochran's formula 220 people who were selected by multi-stage cluster sampling method. The research tools were the questionnaires of cognitive appraisals (Folkman & Lazarus, 1985), social problem solving (D’Zurilla & et al, 2002) and coping styles with stressful factors (Endler & Parker, 1990). Data were analyzed by structural equation modeling method with using path analysis in LISREL-8.8 software. Findings: The findings showed that the primary appraisals had a significant negative effect on problem-oriented style and a significant positive effect on emotion-oriented and avoidance styles, secondary appraisals had a significant positive effect on problem-oriented style and a significant negative effect on emotion-oriented and avoidance styles, adaptive social problem solving had a significant positive effect on problem-oriented style and a significant negative effect on emotion-oriented and avoidance styles and maladaptive social problem solving had a significant negative effect on problem-oriented style and a significant positive effect on emotion-oriented style (P<0.05), but maladaptive social problem solving had no significant effect on avoidance style (P>0.05). Conclusion: Based on the results, to improve coping styles with stressful factors (increase problem-oriented style and decrease emotion-oriented and avoidance styles) can be designed and implemented programs to increase secondary cognitive appraisals and adaptive social problem solving and decrease primary cognitive appraisals and maladaptive social problem solving.